Packaging serves to protect products during distribution and sale, and involves design, evaluation, and production processes. Effective packaging influences buyers at the first and second moments of truth by attracting them at the point of sale, using design to imply quality through "sensation transference," and communicating the right message depending on package size and context. Packaging design is a key factor in buyers' decisions.

2. Packaging Design:
Its
Influences On The Buyer
Presented by: Anu Mishra
M.B.A 3rd SEM
B.U

3. Meaning of Packaging:
• Packaging is the science, art, and technology
of enclosing or protecting products for
distribution, storage, sale, and use.
• Packaging also refers to the process of design,
evaluation, and production of packages.
• Packaging can be described as a coordinated
system of preparing goods for transport,
warehousing, logistics, sale, and end use.

5. Influence On The Buyer
• Winning at the First and Second Moment of
Truth.
• The Point Of Sale.
• “sensation transference“ It tastes so good
because it looks so good.
• Size Really Does Matter.
• Message placement influences perception

6. Packaging Design Influence on Buyer
in their Buying decision
• When it comes to information, less is often
more.
• Visibility does not necessarily induce trial.
• Packaging evaluation is influenced by time
constraints and purchase importance.
• Context is key