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Product design for mass individualization

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From the beginning NPD is the main task for any new developments which should satisfy the customer needs on individual,so i tried gather or compile some information on how to mass individualize of customer needs for NPD

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Product design for mass individualization

  1. 1.  Introduction  Product Design Paradigms  Comparing Product Design Paradigms  The relation between management and managed system  Example of Futuristic Open-Platform Product  Mass Individualization Paradigm 
  2. 2. Mass Individualization “The customizing of products for individual consumers on large scale and at a low cost. It requires the consumer to participate in the individualization” Components of Mass Individualization  Module  Open Plot-form Product  Open Product
  3. 3. Introduction (contd…)  Module:  Hardware components  Open-platform product:  An open platform product is one with a platform that allows easy integration of modules from different sources into the product in order to fit its functionality exactly to the user’s individual desire and needs.  Interiors of Automobiles, Kitchen cabinet, Office Chairs.
  4. 4. Introduction (contd…)  Open Product :  A product with an open hardware platform provides potential module developers access to the architecture without many proprietary constraints. MODULES Open-platform product Open Product
  5. 5.  Mass-Production  Mass-Customization  Mass-Individualization Product Design Paradigms Paradigm:  Products are built with their critical functions and include an open platform  Enables the integration of hardware modules
  6. 6. Product Design Paradigms  Mass-Production:  Products are designed and built by the manufacturer and then offered for sale. The sequence of actions is simple: Design –>Make –>Sell.  Mass-Customization:  All modules are designed by the product manufacturer, and offered to customers as optional product choices.  The customer selects the modules that s/he wishes.
  7. 7. Product Design Paradigms  Then pays for the Product The sequence of actions is: Design –>Sell –>Make  Mass-Individualization : It has three sequences  The manufacturer designs the product platform with a large variety of possible interfaces for new modules  The customer selects a platform  The customer orders and pays for the platform as well as for the selected modules.
  8. 8. Product Design Paradigms  The modules are sent to the manufacturer and the final product is made.
  9. 9. Comparing Product Design Paradigms Paradigms features are expressed in terms of  Product architectures  Type of product built  The changing role of the customer in each paradigm
  10. 10. Relation Between Management and managed system
  11. 11. Relation Between Management and managed system To implement the company ’s new strategy manager must correspond to specific requirements:  Skills: psychological, professional. Thinking: practical, theoretical.  General knowledge: humanities, social sciences, engineering Values: moral, corporate. Ability: conceptual, interpersonal, technical. quality: main, extermination, risk-taking, creativity, confidence.
  12. 12.  Office Chair : Example of Futuristic open Platform Product
  13. 13. The Mass-Individualization paradigm  Emergence of a new manufacturing paradigm of Open-Products, or open-architecture products.  Open products enable the production of a huge quantity of individual products.  product can be rapidly produced at low cost.  mass-individualization can address the needs of numerous world regions.
  14. 14. The Mass-Individualization paradigm
  15. 15. Conclusion  The introduction of products with open-platform software is a promising start.  The inventor-buyer interaction will eventually result in a rich database of modules for every open product, enabling each customer to have his/her individual product.  Customers will be involved in designing products or product modules as they intend to use them, whether to conform to their bodies or to fulfill their wishes and dreams.

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