The potential of Cyber Monday spans beyond traditional retailers, and Pizza Hut saw this opportunity. Using social media to share a special 20% off promotion, the digital team at Pizza Hut is taking advantage of the increase in online traffic to show customers that ordering online at PizzaHut.com has a lot of great benefits.

1. Case Study / Cyber Monday
Pizza Hut uses social
media to help reach hungry
Cyber Monday shoppers
A recent PriceGrabber study found that 39% online already, we just want them to order
of consumers are planning to shop on Cyber food online also,” explains Tressie Lieberman,
Monday. Black Friday still holds the title of Senior Manger of Digital Marketing.
biggest shopping day of the year with 40%
Pizza Hut is gaining a strong hold in the social
of consumers planning to shop that day, but
media space with promotions like this and
Cyber Monday is certainly making gains. And
past efforts like their Super Bowl campaign.
with shoppers making more and more of their
Using Radian6, Pizza Hut has been able to gain
purchases online, Pizza Hut is listening to their
insight and feedback from their fans on what
customers and making their online experience
sort of promotions they would like to see. It
fun and rewarding.
has allowed them to engage and interact with
The digital team at Pizza Hut saw Cyber their customers and ensure they have the best
Monday’s rapid growth as a fantastic possible experience.
opportunity. The increased volume of online
“It’s a way to really test and learn so we know
traffic on Monday meant that they had a
we are driving guests and surprising and
chance to increase awareness and traffic to
delighting them,” Lieberman said. “This is
their site, PizzaHut.com. Pizza Hut is offering
the most aggressive online campaign we’ve
customers a 20% discount on any PizzaHut.
put out there. There are no strings attached.
com order that is placed on Cyber Monday.
We know all brands are being aggressive for
Starting on November 27th, the promotion
Cyber Monday and we want to meet consumer
will be introduced via Facebook, Twitter and to
expectations.”
email subscribers.
It’s important to surprise and delight our social
community and make them happy to be a part
of it. There are going to be so many people
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