An introduction to e-Branding

1. e – BRANDING
By :
Rachna Panda

2.  What is e-Branding ?
“e-branding” refers to the sum total of a
company`s values, competencies,
attitudes, vision, mission, personality
and appearance that is projected to the
audience online

3. Purpose of e-Branding
1. To create a direct relationship
between Customer and brand
owners (via internet) and engage
the Customer

4. Purpose of e-Branding 2. Helps in better Brand
recall which eventually
results in better sales &
Brand loyalty

5. Purpose of e-Branding
3.To strengthen

6. Purpose of e-Branding
4. To deliver

7.  Benefits of e-Branding
• Easy to survive among competitors
• Helps to build familiarity and loyalty from consumers
• Convenient to gain reputation amongst customers
• e-Brand becomes the digital asset for a company
• Easy to expand customer relationship
• Allows penetrating deep into the unsought market segments
• Helps to be a part of the grand global internet community of the 21st
century
• Helps personalize the brand offerings to customers better than traditional
methods of branding

8. EXAMPLES

9. THANK YOU 