An overview of the necessary social media platforms you can use to promote your personal brand. Learn the basics and benefits of Facebook, Twitter, LinkedIn and Google+.

1. Dressed For Success!
Using Social Media to Build Your
Personal Brand
Rachel Yeomans, VP Marketing
Astek Consulting
@rachelyeomans
Publisher, TheWorkingWardrobe

2. Twitter
• WHY?
• Position yourself in front of employers
• Engage with decision-makers
• Showcase your value to employers
• Keep up to date on your profession
• Be the first to know about new openings
• HOW?
• Find influencers
• Read industry news
• Search for job opportunities
• Tweet your knowledge

3. Facebook
• WHY?
• 78% of people <60 yrs old use it
• Opportunities often come from friends
• Many opportunities to showcase career interests
• Your brand is how people experience you - casual
content is part of that
• HOW?
• Promote personal and career events
• Converse with colleagues on a personal level
• Follow companies in your industry
• Use an informal, yet educated tone
• Delete poor content and prevent tagging
• Populate the “About” section effectively

4. Linkedin
• WHY?
• Offers a site for your career history
• Shares why you are unique
• Showcases an interactive resume
• Most employers are on Linkedin
• 92% of HR/recruiters use Linkedin
• HOW?
• Complete your profile – completely!
• Join groups – find your niche
• Answer questions – show expertise
• Make Linkedin a fundamental way you network

5. Google+
• WHY?
• Home for savvy industry leaders
• Communities offer professional conversation
• Blends the best of Facebook and Linkedin
• Relationships + professional environment
• Could be the future preferred platform
• HOW?
• Follow industry influencers
• Post a blend of interesting and professional topics
• Join industry communities
• Engage in the conversation
• Have fun – G+ users are cool!

6. www.astekweb.com
312.667.0121
@astekweb
Also find us on:
Theworkingwardrobe.com
rachel@theworkwardrobe.com
@theworkwardrobe
Also find us on: