Learn real-life solutions for helping stuck leads move along the pipeline using the content you share. Make these simple changes to your content to produce copy that increases awareness, site traffic, and sales.
2. Fill in the Blank:
“If my leads could only
understand , they’d be
more likely to convert.”
What is your audience missing?
3. Step 1: Identify the Knowledge Gap
● Brand Mission & Experience
● Product/Service Details
● Price, Quality, & Materials
● Convenience & Recommendations
A Fact-Based Gap is when leads are unaware or
uncertain of information that affects their journey.
How do you make sure they know?