1. Sustainable
Tompkins
Proposal
Presented
to
you
by:
Brand
Design
and
Communica6on
–
Fall
2012

2. Agenda
• Research/SWOT
• Objec4ve
• Deliverables
• Design
Process
• Posters
and
Take
Away
• Future
Ideas

3. Research/SWOT
Strengths
Weaknesses
• Colorful
branding
• Not
cohesive
• Diversity
in
programing
• Complicated
topic
to
convey
• Strong
social
media
imaging
• Industry-­‐specific
jargon
Opportuni4es
Threats
• Engaging
with
social
media
• Budgetary
restric4ons
may
followers
limit
vendors
• Ithaca’s
strong
interest
in
• Compe44on
with
well-­‐
sustainability
established
sustainable
• Engaging
with
community
organiza4ons
• Clarifica4on
of
programs
• Lack
of
public
knowledge

4. Objec4ve
• Create
more
appealing
visuals
• Less
Text
• Less
technical
language
• “Homey
sexy”
• Understand
your
audience
• Who
the
target
it
• How
to
get
them
involved
• Simplify
and
organize
informa4on

5. Deliverables
• 4
posters
• 1
Take-­‐away
• Sustainability
Cer4ficate
• PowerPoint
template
• Other
implementa4on
ideas

6. Design
Process

7. Poster
1
–
Old
Mini-­‐Grant
Program
• Front
poster
has
no
logo
or
call
to
ac4on
• Coloring
is
not
on
brand
• Viewer
does
not
know
what
to
focus
on

9. Poster
2
–
Old
Energy
Challenge
• Text
heavy
• Informa4on
about
program
is
not
updated
• Too
much
informa4on

11. Poster
3
–
Old
Climate
Fund
• All
text
–
no
pictures
• Coloring
and
overall
feel
is
cohesive
with
brand
image

13. Poster
4
-­‐
old
n/a

15. Take
Away
-­‐
old
• Poor
prin4ng
quality
• Poor
picture
quality
• Cohesive
with
brand
image
• Does
not
connect
with
the
audience
• Too
complex

17. Sustainability
Cer4ficate

19. Future
Ideas:
Strategy
Adapt
the
newsle]er
with
less
copy
and
more
links
• Evaluate
the
newsle]er
using
MailChimp
Evaluate
and
adapt
the
messages
on
your
website
using
Google
Analy6cs
Use
sustainable
deliverables
• Arnold
Prin4ng
Corpora4on:
Local,
Free
delivery,
recycled
materials

20. Future
Ideas:
Social
Media
YouTube
videos
• User
generated
• Success
stories
Keep
it
all
consistent
• Facebook
• Twi]er
• Flickr

21. Future
Ideas:
Fun
idea
• Bookmark
(with
seeds)
• Aber
school
programs
• Origami
(put
recycled
paper
to
use)
• Deals
with
local
businesses

22. Thank
You!