The article explains how companies are using Big Data to grow their business. How big data is helping every business in understanding its customers, in improved marketing strategies, and personalized communication.

1. www.accudb.com info@accudb.com +1-609-357-4731
How Big Data is helping Business?
Big data is everywhere. Everyoneis talking aboutthis concept but very few could
tell you how Big Data can help you do wonders in your business.
The fastest-growing economy of the world, evolving business world, and present-
day innovation persuading everybody to develop their business in this quick-
moving world.
We have entered the digital era and the big data analysis is the latest digital
technology that has performed even incredible tasks in real-time. Big data science
and analytics have changed the way of marketstrategies and covered altogether
new paths for the growth and profit of the companies.

2. www.accudb.com info@accudb.com +1-609-357-4731

3. www.accudb.com info@accudb.com +1-609-357-4731

4. www.accudb.com info@accudb.com +1-609-357-4731
Data analytics has been in business decision-making for a long time. Ithas been
prominent supportin providing solutions for specific business problems across
the sectors like Insurance, Telecom, FMCG, Retail, Banking, and financial services.
The big data analytics does not only form a high-speed securesolution but also
builds a variety of structured and semi-structured sources of company and
external data for multiple systemic uses.
Big data analysis originated fromdata science and it has mathematics, statistics,
and many other scientific tools for the analysis of ever-increasing data. With the
help of AI applications and machine learning, predictive analysis is done. These
accurate predictions help in strengthening business growth very effectively.
While this data is mainly obtained fromthe internet, including social media, web
searches, text messages, and media files, IoTdevices are becoming an important
sourceof data as well. By the end of 2020, itwill grow to $56 billion as forecasted
by the Source

5. www.accudb.com info@accudb.com +1-609-357-4731
Graph Source: Wikibon; SiliconANGLE, Statista, 2019
Advantages Big DataAnalytics
Although organizations arestill worried aboutthe co-existence of their already
existing Data and Business Intelligence Systems with the big data, yet the
potential business benefits of big data to the organizations forced them to take
the action.
Big Data Management allows the company to add a variety of data fromdifferent
sources in real-time; it provides a company with a detailed record of the behavior
of each client. This enables you to have more effective interactions with your
clients to develop profitable connections with them in the future.
The big data science and analytics have three major advantages
1. production speed through distributed computing,
2. altered to limits by almost adopting any data source, and
3. Ability to beat greater volumes of data.
Some of the benefits of Big Data Analytics couldinclude:
 Itcan offer huge amounts of data from multiple sources thatinclude
external third-party sources, theinternet, social media, those already
stored in company databases, etc.
 Real-time forecasting and monitoring of events that may affect business
operations. This information will give a customized customer experience.
 Big data can find, extract, change, analyzeinformation, and blend data with
different tools.
 Itidentifies important information that can help in better decision-making.
 Italso can mitigate risks by optimizing complex decisions about unplanned
events morequickly.
 Identification of the causes of failures and problems in real-time.
 Creation of offers to customers based on their purchasing habits that will
improvethe engagement and increase the client's loyalty.

6. www.accudb.com info@accudb.com +1-609-357-4731
Impact of Big Data
We live in a world of technology where the computer and the internet have been
one of the greatestinventions. With the increased useof phone apps, social
media it is hard to keep any secret, people are willingly giving all their data
without any hesitation. This data is collected, stored and used by organizations
fromdifferent sectors.
Big Data can help your company in five ways:
 Making better business decisions
 Understanding your customers
 Delivering quicker services or products
 Improving businessprocesses
 Generating an income
Big Data makes a huge impact in sectors coupled with IoT(internet of things),
healthcare industry, manufacturing, banking, financialservices, entertainment,
and retail.
Every organization or industry, smallor big, requires valuable data and insights.
When it comes to knowing your target audience and customer's choices, big data

7. www.accudb.com info@accudb.com +1-609-357-4731
plays a very important role. Itcan help a business organization reach various
goals.
In short, Big Data is making a huge impact and will continue to do so as a key
driving factor in business performancein years to come.
As the data develop day-by-day, itoffers moreunique ways for organizations to
drive progressively customized and client-focused assistancewhileboosting
income and effectiveness. In any case, these exceptional pieces of knowledge
might be accessibleto organizations that influence propelled data analysis.
As we enter the next period of big data evolution, keep an eye on these big data
analytics trends and see how your organization manages the big data aspect.