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What kind of media institution might distribute your media product and why?<br />
A Media Institution is a company or organisation that is accountable for a media text. This could be through marketing, production, distribution or regulation. <br />Three examples of these are the institutions i researched in my secondary research. For Q the institution is ‘Bauer Media’, ‘Kerrang! Is published by Bauer Media’ also, and NME by an institution named IPC Media. <br />
My Media Product<br />There are two massive publishing companies I would like to distribute my product; Bauer Media and Future.<br />These are big companies which is one reason for my choosing as it means they are popular and well know, experienced and have larger options in the institution world- for example contact with more popular artists. Below are some examples of media products these institutions distribute.<br />Bauer Future<br />
These companies are both mass market institutions which I have chosen particularly because of competition. <br />By having my product distributed by Bauer or Future i believe it would be successful as they have a lot of experience with rock music magazines and this is seen throughout some of the most popular music magazines of our time.<br />I believe both of these institutions would publish my product to dissolve any competition it may arise by being supported by another institution. <br />A positive aspect of having my media product accounted for by a small niched publisher is that more time and focus may occur for my product meaning more interest and control of my magazine. However , it would have competition against popular existing rock magazines with a much more influential institutor. <br />http://www.bauermedia.co.uk/<br />http://www.futureplc.com/<br />
Extending my product<br />Besides a magazine, there are other media aspects in which advertisement occurrs. Kerrang! For example has a website, http://www.kerrang.com/<br />a radio station<br />and a TV channel. It also has its own tour – Kerrang! Relentless Tour 2011. These are the four main forms or media and by distributing through these aspects creates huge advertisement for the product. A reason I would like my product to be distributed by a large institution is because they have opportunity and popularity to expand into my ways of gaining audience for a product. By having a TV show, radio, website and tour my product can expand to reaching a larger more varied audience.<br />