Creating Your First Site: Using Wordpress.org and "Self Hosting"

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Randall Wong, M.D.

Includes short tutorial to using Wordpress.org for your first post. Why "self hosting" is the best and most affordable avenue to launch your website. Starting your website can be done using the same 3 steps: 1. URL 2. Hosting 3. CMS (content management system, e.g. Wordpress)

Health & Medicine Technology Business

Creating Your Website Wordpress.org and Choosing a Host Randall V. Wong, M.D. Medical Marketing Enterprises, LLC Presented at the American Academy of Ophthalmology, 2011

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"Live Website Analysis" was presented at the AAO 2016. There was a short presentation on what constitutes a good website. An evaluation of several websites submitted by various attendees followed. A good website must be easily navigated, that is, information should be no more the 2-3 clicks. The home page should be free of clutter and quickly convey the goods and services your provide. There are other attributes which are important. Pay attention to the Home, About and Contact page. Do you want your website to rank? If so, it must be optimized. User experience is fast becoming an optimization variable. If it takes too long for a reader to find what they are looking for, your user experience decreases - same goes for sites which are not mobile responsive (fit on any size screen). Questions? Here's my email: randall.v.wong@gmail.com

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This presentation was delivered at the AAO, American Academy of Ophthalmology, 2014 held in Chicago. Please feel free to email me if you have questions: Randy randall.v.wong@gmail.com Every modern website should be created as a blog. Blogs are server based (accessible from any Internet connection), built for customized themes, but most importantly, can be optimized much better than traditional HTML generated sites. There are only 3 types of websites; resource sites, marketing sites and sites which engage the reader. Content marketing is the strategy that differentiates the 3 types of sites. For instance, a "resource" site only contains stale information about your business or practice. By using content marketing, a website starts to rank on Google, Bing and Yahoo. Content marketing is the only way to achieve and maintain high Internet rankings with the search engines. How does your medical practice website rank?

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I presented this to the Young Ophthalmologists (aka "The YO's) at the American Academy of Ophthalmology meeting in New Orleans, 2013. The message is simple. All doctors of today, but especially those just starting in practice need to understand the needs of their patients. Marketing, communicating, engaging on the Internet and transparency are now required by the American public. Viable medical practices must engage by maintaining a website, communicating digitally and be willing to exhibit both personal transparency and a willingness to operate a transparent small business.

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You Are What You Market: Young Ophthalmologists, AAO By Randall Wong, M.D.

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