3 simple (and inexpensive) tools that you will need to start our first website for your medical practice.
Choosing the URL, hosting and selecting the correct blogging software is all it takes.
In a few clicks you could be on your way to starting your first site....entirely for free, or, for a few dollars per month.
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Starting Your First Web Site
1. Web Site 101:
Starting Your First Site
Randall V. Wong, M.D.
Amy Wong, Esq.
Medical Marketing Enterprises, LLC
2. Randall V. Wong, M.D.
Financial Disclosure
Co-Founder
Medical Marketing Enterprises, LLC (O)
www.MedicalMarketingEnterprises.com
3. Amy R. Wong, Esq.
Financial Disclosure
Co-Founder
Medical Marketing Enterprises, LLC
www.MedicalMarketingEnterprises.com
4. Goals
After this course, you should be able to;
Choose a domain name
Choose a hosting service (GoDaddy, Bluehost)
Choose Software!
5. 3 Steps to Starting a Web Site
Domain (www.mymedicalpractice.com)
Hosting
CMS (best is Wordpress)
6. The Domain
Choosing a Domain
Best to maximize the SEO of the domain, but not absolute
Use a combination of popular keywords used in search
“www.BethesdaRacketStringing.com”
Vs.
“www.WongWongandWong.com”
7. Keyword Search
Use Keyword Search tools to determine if a particular word is commonly
used
E.g. “Eye Doctor” is searched more often than “Ophthalmologist”
“Keyword Tool”
8. Buy the Domain
Usually purchased for $10-$15
Cost per year
Best to buy for 5 years, signifies you are “trusted”
11. Domain Ownership
You may or may not want to pay for anonymity
We recommend using a company credit card and listing yourself as the
owner and at your office address
12. Hosting
Your website must be hosted somewhere
3rd party hosting companies
“Shared Hosting” is more than adequate
Provide “one stop shopping”
Purchase URL and hosting as a package
19. What to do next
Analytics
Webmaster Tools
Akismet
Social Media
20. Conclusions
Owning your own website is cheap, not economical, but cheap
$10/month (Best ROI)
Best and Only Marketing Strategy (Billboards)
Your First Step to Social Media!
22. Thank You
and
To Your Success!
Randall V. Wong, M.D.
Amy Wong, Esq.
Medical Marketing Enterprises, LLC
7726 Bradley Blvd.
Bethesda MD 20817
Voice: 240.230.7353
RWong@MedicalMarketingEnterprises.com
Amy@MedicalMarketingEnterprises.com