This is the presentation uploaded for preview before the talk was given at the AAO 2015 in Las Vegas by Randall Wong, M.D. It covers the important components of a "good" website including element which improve the user experience which is an important aspect Google and other search engines use to rank your site. For instance, a mobile responsive site is more likely to get ranked higher than if not mobile responsive. A good site should also be optimized for ranking purposes. There is also a relationship between your sites SEO and how well you rank with local search. Email me if you have questions. Randy Randall Wong, M.D. Medical Marketing Enterprises, LLC

1. LIVE WEBSITE ANALYSIS:
CRITIQUE YOUR OWN WEBSITE
Randall V. Wong, M.D.
AAO 2015 | Las Vegas | AAOE 256
Sunday | November 15 | 3:15 – 4:15 PM

2. Financial Disclosure
I have the financial interests to disclose;
Medical Marketing Enterprises, LLC – Partner

3. What Makes a Great Website?
• Theme/Design
• Navigation
• SEO
• On-Page
• Website
• Content
• Off-Page SEO

4. 3 Types of Websites
• “Resource” – known to only existing patients
• Marketing – has high Google Rankings
• Engaging – engages readers and converts to patients
A great website varies in its ability to market and grow
your practice.

5. Design and Theme
Reflects your personal preferences
3 colors
Aesthetically Pleasing?
Mobile Responsive? **
Mobile Responsive improves SEO, but generally
Design/theme do not market your site.

6. Navigation
The ease at which your visitor can find the information
desired.
“3-Click Rule”
Customized Menus
A frustrated visitor will simply…”bounce” and
not return

7. Requisite Content
3 Most important pages of your website
• Home - attract
• About - educate
• Contact – reach out

8. Navigation
Search Bar
Footer Information
NAP
Credits

9. Legal
Privacy Policy
Terms of Use

10. Top 10 SEO Components
These are our “Top 10” SEO components that every
website should have.
http://medicalpracticeadministrator.com/2012/07/top-10-
tips-to-starting-your-seo/
Does your website pass?

11. • “Flash”
• Download speed is critical to rankings
• Videos
The longer it takes to download your website,
the lower your webpage rankings.
Avoid the Spinning Circle of Death
Download Speed

12. Local Search
NAP
Geo-Locations
Google +
Facebook

13. Website Analysis
We just defined a variety of elements which can help you
define a “Great Website.”
Aesthetics are overrated. You now have concrete changes
which can transform your website into the most powerful
marketing tool possible.
Your website must be mobile responsive and rank well with
Google. You’ve now taken a huge first step!

14. AAO 2015 | My Schedule
I’ll be teaching several courses and will also be speaking at the Technology Pavilion
Saturday | November 14, 2015
9:30 – 10:30 AM | Tech Pav (TECH01)
“Optimizing Your Office Web Presence”
1-4 PM | SPE07
Use Blogging and Social Networking to Super Charge Website”
Sunday | November 15, 2015
9:30 – 10:30 AM | Tech Pav (TECH08)
“Managing Your Online Reputation”
2:30 PM – 3:00 PM | Tech Pav (TECH13)
“Help! My Patients Can’t Find Me”
3:15 PM -4:15 PM | AAOE 256
“Live Website Analysis: Critique Your Own Website”

15. Schedule Cont’d
Monday | November 16, 2015
10:45 AM – 11:15 AM | Tech Pav (TECH16)
“A Crash Course in SEO”
Tuesday | November 17, 2015
12:45 PM – 3:00 PM | AAOE 652
“Essential Search Engine Optimization Tools for Your Website”

16. Thank You
and
To Your Success!
Randall V. Wong, M.D.
www.MedicalMarketingEnterprises.com
Randall.V.Wong@gmail.com