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Who we are and what we do
        January 2012
Information remains the organisation’s biggest untapped
asset
 Customers are leaving more footprints than ever before – From Facebook and
   Twitter to location tracking, customers are sharing more relevant information than
   ever before…competitive advantage is becoming about who harnesses this new
   information best
 Too much company information – Lots of metrics are tracked by organisations but
   which are the important ones and how do you influence them?
 Journey tracking – Customers are showing dissatisfaction all the time by their
   actions…but this isn’t always picked up by companies because they don’t track each
   individual’s chain of interactions with them to spot the cause and effect
 Target Focus - Organisations rarely identify and galvanise effort behind the 4 or 5
   KPIs that contribute most to profit
 Differentiated customer treatments – Few organisations understand who their high
   value customers are and have strategies to maximise them
 Systematic testing – Organisations often aren’t rigorous and tenacious in testing
   new ideas in market to achieve constant improvement

            We help our clients to make the most of their information assets
                              by getting these areas right
                                            2
The Conroy Group is a business
    improvement company that
delivers large financial benefits for
   our clients via the innovative
creation and deployment of data-
           led intelligence


                  3
The Conroy Group marries:
… strategic consultancy; with
… deep data mining capability; and
… practical hands on help to deploy
  data intelligence into operations

   …thereby turning envisaged benefits into real bottom line profit
                                  4
We help businesses with all aspects of information
management from strategy creation to implementation
into operational processes
                                                                                    Operational Processes

              Identify profit drivers where data offers greatest opportunity
Strategy




              Co-create strategies; business case preparation                   Operational readiness
              Design change programmes and governance structures                 assessments
              Data sourcing and technical infrastructure reviews                Customer journey mapping
                                                                                 Test and learn plan design
              KPI identification and reporting suite design & build
Analysis




              Data mining, modelling & segmentation                             Campaign Management
                                                                                  (planning and post campaign
              Decision management                                                reporting)
              Interim management of data insight teams
                                                                                 Differentiated customer
                                                                                  treatments
              Data sourcing, extracting and cleansing ready for analysis
                                                                                 Process re-design
              Rapid insight from data to support strategy creation
Data




              Interim reporting and insight services                            Benefits tracking
              Specify data solutions for in-house build



                                By operating across the spectrum from strategy to
                              implementation, we take joint responsibility for benefit
                                         realisation alongside our clients
                                                                5
Our skills allow us to operate in a number of different
functional areas for our clients
Sales and Marketing




                      • Marketing                  • Targeting for value          • Customer journey
                        effectiveness studies                                       mapping
                                                   • Sales channel
                      • Online news and              optimisation                 • ‘At risk’ modelling
                        social media analysis                                                             • KPI dashboards
                                                   • Sales uplift modelling       • Winback targeting
                      • Market segmentation                                                               • Customer Lifetime
                                                                                                            Value
                                                                                  Loyalty &               • Subscriber
                      Marketing                    Sales
                                                                                  Retention                 acquisition cost
                                                                                                          • Operational
                                                                                                            Reporting
                                                                                                          • Rapid Insight
                      • Engineer efficiency        • Agent performance
                      • Stock management             analysis                     • Dynamic content       • Campaign design and
                                                                                    serving decision        reporting
                      • Service visit root cause   • Process
Operations




                        analysis                                                    support
                                                     improvement
                      • Text analytics for                                        • Sales funnel          Management
                        complaints/call            • ‘Next best action’             improvement           Information
                        handling                     decision making

                      Supply Chain                 Call Centre                    Online




                                                                              6
Our approach is a very important part of what makes us
different
 • Rapid insight from raw data sources in just 4-6 weeks

 • Short investment and payback cycles; combine immediate tactical activities
   with building capabilities that are strategically important

 • Regular hands on governance; constant steering from senior stakeholders

 • Early in-market testing to guide the shape of the data solution and how
   benefits will be best realised

 • Constantly designing for skills and capability to come in-house; we plan
   handover to in-house teams as quickly and efficiently as possible

          Beyond strategy creation and implementation, we also offer a suite
          of data services that combine company data with public information
             (e.g. social media, trend data) to help our clients remain on the
              pulse of how consumer opinion is influencing their own results
                                           7
We know how to take a client’s data and turn it into
multi-million £ improvement programmes working both
inside organisations and as consultants




                          8

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TCG proposition web copy

  • 1. Who we are and what we do January 2012
  • 2. Information remains the organisation’s biggest untapped asset  Customers are leaving more footprints than ever before – From Facebook and Twitter to location tracking, customers are sharing more relevant information than ever before…competitive advantage is becoming about who harnesses this new information best  Too much company information – Lots of metrics are tracked by organisations but which are the important ones and how do you influence them?  Journey tracking – Customers are showing dissatisfaction all the time by their actions…but this isn’t always picked up by companies because they don’t track each individual’s chain of interactions with them to spot the cause and effect  Target Focus - Organisations rarely identify and galvanise effort behind the 4 or 5 KPIs that contribute most to profit  Differentiated customer treatments – Few organisations understand who their high value customers are and have strategies to maximise them  Systematic testing – Organisations often aren’t rigorous and tenacious in testing new ideas in market to achieve constant improvement We help our clients to make the most of their information assets by getting these areas right 2
  • 3. The Conroy Group is a business improvement company that delivers large financial benefits for our clients via the innovative creation and deployment of data- led intelligence 3
  • 4. The Conroy Group marries: … strategic consultancy; with … deep data mining capability; and … practical hands on help to deploy data intelligence into operations …thereby turning envisaged benefits into real bottom line profit 4
  • 5. We help businesses with all aspects of information management from strategy creation to implementation into operational processes Operational Processes  Identify profit drivers where data offers greatest opportunity Strategy  Co-create strategies; business case preparation  Operational readiness  Design change programmes and governance structures assessments  Data sourcing and technical infrastructure reviews  Customer journey mapping  Test and learn plan design  KPI identification and reporting suite design & build Analysis  Data mining, modelling & segmentation  Campaign Management (planning and post campaign  Decision management reporting)  Interim management of data insight teams  Differentiated customer treatments  Data sourcing, extracting and cleansing ready for analysis  Process re-design  Rapid insight from data to support strategy creation Data  Interim reporting and insight services  Benefits tracking  Specify data solutions for in-house build By operating across the spectrum from strategy to implementation, we take joint responsibility for benefit realisation alongside our clients 5
  • 6. Our skills allow us to operate in a number of different functional areas for our clients Sales and Marketing • Marketing • Targeting for value • Customer journey effectiveness studies mapping • Sales channel • Online news and optimisation • ‘At risk’ modelling social media analysis • KPI dashboards • Sales uplift modelling • Winback targeting • Market segmentation • Customer Lifetime Value Loyalty & • Subscriber Marketing Sales Retention acquisition cost • Operational Reporting • Rapid Insight • Engineer efficiency • Agent performance • Stock management analysis • Dynamic content • Campaign design and serving decision reporting • Service visit root cause • Process Operations analysis support improvement • Text analytics for • Sales funnel Management complaints/call • ‘Next best action’ improvement Information handling decision making Supply Chain Call Centre Online 6
  • 7. Our approach is a very important part of what makes us different • Rapid insight from raw data sources in just 4-6 weeks • Short investment and payback cycles; combine immediate tactical activities with building capabilities that are strategically important • Regular hands on governance; constant steering from senior stakeholders • Early in-market testing to guide the shape of the data solution and how benefits will be best realised • Constantly designing for skills and capability to come in-house; we plan handover to in-house teams as quickly and efficiently as possible Beyond strategy creation and implementation, we also offer a suite of data services that combine company data with public information (e.g. social media, trend data) to help our clients remain on the pulse of how consumer opinion is influencing their own results 7
  • 8. We know how to take a client’s data and turn it into multi-million £ improvement programmes working both inside organisations and as consultants 8