1. GRAPHIC
DESIGNING
NITHIN - GRAPHIC DESIGNER

2. Avoid using more words
• More words leads to poor readability.
• Always keep words short & sweet.
Fonts
• Don't use more number of Fonts.
• Always Stick to 2-3 Fonts.
• Use Best fonts that suits Background.
Colours
• Colour Combination matters.
• Use the best Contrast colour that matches other.
• Use Colour overlay with Contrasting colours.
• Always use Best colour strategy for fonts. - (Bold+light)

3. Spacing
• Leave Essential space for lines.
• Don't fill every space, Keep some whitespace.
• Whitespace improves readability and grabs eye to
Focus.
Scaling
• Scale every element in perfect size.
• Make certain elements big for Dramatic Effect.
Pixels
• Use High Resolution Pictures for Good looks.
Content
• Apply Essential Vectors & Wordings.
• Give your Content Efficiently.

4. Human Perception
• We don't process images like Camera.
• Camera processes wide field of clear vision of 180 degrees.
• Our Brain processes narrow field of clear vision of just 2 degrees.
• We don't process every pixels, but the rapid eye movement called
Saccades.
Human Content Consumption
• Brain accumulates certain value of information respect to
Environment.
• Contrast is Everything!
• Every Icon should balance when Together.
• We can use Boxes & Points for highlighting any content.
• Use Vectors for Spaces, it gives good looks.
• Use Right font with correct Contrast balance for Perfect
Presentation.
• Create Interactivity by Making Animations.

5. • Sizing & Scaling builds what we develop.
• Perspectively Icons of content to be placed perfectly.
• Colour and Contrast makes the design perfect.
• Typography should be efficient & Best fonts used.
• Negative Space should be filled correctly, Not to dump.
Essential amount of whitespace should be left.
• Aligning icons, texts or images should be in perfect order.
Perfect alignment shows the perfect Presentation.
• Proximity of content should be optimized.
• The Rule of Odd - Can use Icons or Vectors than Images.
• Maintain Repetition by colours & Style.
• Create in leading line designs for Attraction.
• Rule of Thirds - The Focal point of three lines of an design.

6. Types of Fonts
• There are hundreds of fonts. but They fall under two
categories.
• One is 'Serif ' and Another one is 'Sans Serif.'
• The Serif is with a decorative stroke that
finishes off the end of a letters stem.
• And the Serif font is a font that has serifs,
while a sans serif is a font that does not.
• Fonts with decorative strokes falls under 'Serif.' Eg: Georgia.
• Fonts looks smooth falls under 'Sans Serif.' Eg: Arial.
• Contrasts also to be applied to the Fonts.
• Fonts should have correct Size, Weight, Spacing, Style & Colour.

7. Font Weight
• Apply Contrast by Bold Letters on the Title for unique looks.
Font Size
• Size makes the Eye to focus. Huge Texts grabs eye first.
• Rest of the Paragraph should be lesser than the size of the Title.
Font Colour
• Colour makes everything unique.
• Best Contrast colours to be applied.
Font Spacing
• Always leave some space between Title & the content.
• Give enough space for letters as well as lines.
Font Style
• Style highlights the beauty of the Design.
• Apply style according to the nature of the Design.
• It can be Modern, Classic, Old or Magic.

8. Consistency
• Limit the number of Fonts, Always stick to 2-3 fonts.
Mood
• Don't mix different moods of fonts.
• Apply matching moods for perfect design.
• Eg: Use neutral fonts with Script fonts.
Content
• Use best fonts that should actually relates the design.
• Use Background with contrast and Fonts that goes with.
• Use fonts on plain space of the the background.
• Create plain spaces by shapes on design.

9. • Make note of all of your ideas regarding your
company or business for Logo creation.
• Determine the brand of your business and in which
category it falls.
• Find a list of adjectives that you feel best describe
your brand and look for the best.
• Create the ideal perception for your brand.
• Find designs, colors, fonts, images, styles, anything
in the design world that grabs your attention.

10. • There are seven different types of logos, each
emphasizing fonts, colors and styles just a little bit
differently.
• A second option is wordmarks or logotypes. Words
or Icons speak your brand.
• The font, the color and the style are the three
aspects of your logo that you want to carefully
consider.
• Once you’ve developed some ideas, invite some
others into your designs to add perspective.

11. • Start by writing out your talking points.
• Get creative with your slide design.
• Keep your design consistent throughout.
• Make your presentation interactive.
• Add animation.
• Put together seamless transitions.
• Use text creatively.
• Align objects with the grid.
• Create non-linear presentations.
• Place shapes strategically.
• Crop images into shapes.
• Utilize the presenter notes.
• Use a dynamic presentation software.

12. • Choosing Best Clarity Images with suitable Resolution
according to sites.
• Check out Sprout Social Size Guidelines for constantly
updated posting sizes.
• Use strong fonts, short phrases. And for an added design
technique, add some transparency.
• Find the font that doesn’t contradict your message and
makes good presentation.
• Pair Images with text easily using correct Contrast
colours.
• Give the image balance and graphics can be manipulated
to accommodate your text.

13. • Use Colored backgrounds instead of images and It gives a
clean and minimalist look.
• Establish a focal point by highlighting a content by Bold,
Italic or with Contrast colours.
• The collage technique also adds shapes and illustrations to
your image to resemble a handmade effect.
• Images can be overlapped, separated with color, or mixed
for a complex effect.
• Making transparency 80% of images gives Visual effects.
• Try using a shape as a frame for your text. You can separate
sections with lines, create borders, or freestyle.

14. • Design for Mobile Devices
• Use a Clean and Organized Layout
• Keep Text Short and Sweet
• Create Visual Hierarchy
• Embrace White Space
• Frame Content with Headers/Footers
• Set the Mood with Color
• Simplify Font Choices
• Use Stunning Images
• Embed Videos/GIFs
• Inform with Infographics
• Create a Compelling Call to Action

15. • Keep it simple. Use the minimum amount of text and fonts,
keep the colors under control and the visuals balanced.
• Use a cohesive color palette. Choosing the perfect color
combination though isn’t always easy. A great way to create
color palettes is to extract the colors from an image.
• Consider the visual hierarchy. Use visual hierarchy rules and
bring attention to a focal point in the design.
• Save time with social media templates. Social media is one of
the mediums where graphics need to be created constantly and
regularly.
• Always use white space. what white space means is that there
is an empty space without text or elements on it. It’s the area
of the design where it “breathes”.

16. • Use cohesive design elements. when you add design elements
to your project, they must have a cohesive style between
them.
• Optimize readability. Overlay text on backgrounds, the colors
and fonts you use and how it relate to the flow of the design.
• Good spacing is one of the most important tools when it
comes to creating balanced compositions.
• An infographic can be of any size. they can be square,
horizontal, printed, interactive or big as a wall.
• Consider the psychology of color. think of the emotion you
want to portray and use colors that reflect that.
• Know the dimensions you need beforehand. never start a
project without knowing exactly what size it needs to be.

17. • A good infographic doesn't consist of only text.
• It should be the perfect using elements or Images.
• Instead of using words and legends for charts, use icons
to communicate well.
• Replace the numbers or bullet points in your lists with
icons to communicate more effectively.
• Great way to utilize icons is by giving them
backgrounds. this could be a shape, an outline.
• Also use icons in your headers to illustrate the main
concept of your infographic alongside the design title.

18. • In order to ensure design consistency and an overall
clean and professional look, make sure to stick to one
icon style throughout your design.
• Always try to match your infographic’s color scheme.
• If you’re using bright, vivid colors for the rest of your
infographic, then you shouldn’t use dark, muted colors
for your icons.
• To create a clean, uniform design, the elements that you
include need to have uniform sizing. This goes for your
text, your data visualizations and your icons.

19. Emotional Advertising Appeals:
• Personal Appeal - relates personal brands
• Social Appeal - relates social or public.
• Humor Appeal - relates humour or funny one.
• Fear Appeal - relates strong & motivating ones.
• Sexual Appeal - relates sexual products.
• Romantic Appeal - relates love or romantic appeals.
• Endorsement Appeal - relates and by celebrities.
• Youth Appeal - relates to attract youth people.
• Popularity Appeal - relates popular things.
• Musical Appeal - relates musical things.
• Adventure Appeal - relates adventure and Strength
• Empathy Appeal - relates terrible ones.
• Potential Appeal - relates potential and products.
• Brand Appeal - relates brand in everything.

20. Rational Advertising Appeals
• Pain Solution - relates pain removal or problem solution.
• Scarcity Appeal - relates drinking items.
• Testimonial Appeal - relates talking shows.
• Contrasting Appeal - relates contrasting & highlighting.
• Status Appeal - relates class & Status of product.
• Statistics Appeal - relates Inequality and Equation.
• Beauty Appeal - relates Opportunity and Comparison.
• Transparent Appeal - relates real face of a brand.
• Natural Appeal - relates natural beauty.

21. • Start with an executive summary.
The executive summary usually goes at the beginning of your
marketing plan. It’s basically a short summary or brief overview
of your company and the key takeaways from the entire
marketing plan.
• State your company’s mission, vision and values.
Before you dive into all the marketing stuff, it’s a good idea to
revisit your company’s values, vision and mission. This helps put
all the information inside your marketing plan into perspective.
• Identify the market and competition.
This is often achieved by analyzing your current market
situation, studying your competition and most importantly,
looking into your own company’s strengths and weaknesses.

22. • Define your target customer.
It’s important to identify who your buyer or ideal customer is so
you can create more informed and tailored marketing strategies.
• Outline your marketing goals.
Outline your marketing goals and objectives, and make sure you
use actual numbers instead of writing vague statements.
• Present your marketing strategy.
write one or more marketing strategies and the tactics to execute
for each one: What to do, How to do it, The channels to use.
• Define your marketing budget.
Detail your marketing budget considerations in your marketing
plan. This is important so you don’t lose sight of the financial
aspect of things during execution and implementation.

23. • Create Your Instagram Account
• Offer Insight Into your Company’s Values and Culture.
• Make It Branded.
• Make It Look Professional.
• Use Instagram Stories to reach audience easily.
• Advertise the Podcasts on Instagram Ads.
• Encourage and use own User-Generated Content.
• Use Instagram’s Shoppable Posts.

24. • First Create a Title Page.
• Begin With a Cover Letter.
• Craft a Table of Contents.
• Write Your Executive Summary.
• Then Put Together the Proposal Itself.
• Outline all Your Services.
• Share More About Who You Are.
• Showcase the Pricing Options.
• Add Terms and Conditions of your company.
• Propose an Offer With a CTA.

25. For Startups
• Create a Timeline of Your Startup’s Story
• Compare Product to the Competition
• Create a Diagram of Your Brand’s Values
• Create a Mixed Chart on Corporate Culture
For Educators
• Visual Summaries of Literary Works
• A Visual Guide on an Important Issue
• Comparison of Governments or Economies
• Picture graphic of the Parts of a Flower
For Sales peoples
• Track the Progression of Sales
• Create a Flowchart of How to Respond
• The Composition of a Successful Sale

26. For Non-Profits
• Visual Web on Climate Change
• Guide on How Donors Can Help
• Mixed Chart on Your Nonprofit’s Impact
• Create a Mixed Chart for an Annual Report
For Marketers
• A Web Diagram to Visualize Relationships
• A Visual Roundup of Expert Advice
• A Timeline of How Something Began
• Visualize Secrets to Success
For Students
• A Presentation in Infographic Form
• A Paper in the Form of an Infographic
• A Mixed Chart as a Study Guide
• Use an Infographic to Express Yourself

27. For Health Professionals
• Family Tree of Inherited Diseases
• Timeline of the Spread of a Disease
• Infographic on the Symptoms of a Disease
• Correlation between Different Ailments
For Researchers
• A Flowchart of How You Ran an Experiment
• A Mixed Chart Research Proposal
• A Chart Presenting Research Results
• A Map of Global Survey Responses
• Flowchart of Potential Future Experiments

28. Why You Should Use GIFs
• GIFs are much easier, cheaper and faster
to create than full videos. Their file sizes
are minuscule in comparison to lengthy
videos.
• Static images can be great to replace
text, but GIFs are great replacements of
static images.
• A GIF you create for an email can be
shared across social media platforms or
sent to friends via text. There’s really no
limiting where you share this content.

29. Ideas For Using GIFs in Your Marketing
• Animate your Social medias with Gifs, One post could
be to inform while the next is to entertain and the next
could be to sell a product.
• GIF could be a great Facebook ad to promote a product.
• Animate your Newsletters, It can become quite dull if
you’re providing the same content and endless text each
time you distribute them.
• Animate Your Blog Content, blogs are a great place for
GIFs. On the spectrum of being professional and being
casual, blogs fall somewhere there in the middle. Just
like GIFs do with videos and pictures.

30. Colours Matters
• Choosing the right brand colors for your company is
essential for becoming a memorable brand. These
colors in your logo and other visual marketing
materials are the face of your brand in front of
customers and clients.
• That was an exercise in memory to show you how
brand colors can make an impression on your brain.
We associate brands with colors to help us remember
them.
• You can even think of brand colors as a company
uniform or a celebrity’s signature makeup look.

31. A 6-Step Formula
• Pinpoint your brand identity and core
values.
• Consider color psychology and color
meanings.
• Create a mood board.
• Select a primary color and a secondary
color.
• Use a palette generator to create
variations.
• Choose a primary color palette &
Choose a secondary color palette.
• Create a colour combination for your
brand like others brands. Example -
LinkedIn, Netflix.