SlideShare uma empresa Scribd logo
1 de 25
1
fatal mistake:
afraid to pick a niche
(& get rich)
Afraid to focus
on a niche?
• “boring”
• “too small”
• “not sexy”
• “limiting”
Feel like you’re
just banging
around?
_______ provides professional consulting services to
develop and support online business solutions. From
startup to Fortune 500 companies, _________ assists
clients to maximize their return on investment in the
Cloud by providing implementation, development, and
value-added software solutions.
Speaking to everyone = no one can hear
What are you the
King/Queen of?
Who’s been your
ideal customer?
Get SPECIFIC
SMALL clues!
fatal mistake:
thinking sales team size
drives growth
2
• Even with a perfect sales process or big sales
team, if your leadgen is crummy, you’ll struggle
• With great leads, you can get everything else
wrong & still do well
• There are 3 types of leads
Leadgen is your “big lever”
3 lead types: seeds, nets & spears
Seeds: turn your funnel into an hourglass
Nets: example marketing funnel
Spears: example outbound funnel
fatal mistake:
not specializing sales roles
(enough)
3
• They aren’t any good at it
• They don’t like it
• It’s not repeatable
Google “Why Salespeople Shouldn’t Prospect”
& send to skeptics (like investors)
Why salespeople shouldn’t prospect
insights
scalability
talent / farm team system
You will struggle without specialization
Specialization = predictability
fatal mistake:
dabbling3b
success
tastes sweet!
Want more?
Available on Amazon.com
 Paperback
 Kindle
 Audiobook
www.PredictableRevenue.com
Thank you!

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Fatal mistakes: Afraid to pick a niche

Notas do Editor

  1. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  2. Shopping mall story
  3. Shopping mall story If you were king
  4. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  5. Shopping mall story
  6. What’s different for each: ICP,leadgen process, response process, funnels & metrics
  7. Orange – whether you have marketing team or do it yourselfGreen – prosepctingYellow - closing
  8. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  9. “hey tell this to my boss”
  10. Need to chunk your time – at least 2 hours for prospecting
  11. Orange – whether you have marketing team or do it yourselfGreen – prosepctingYellow - closing
  12. At the point of death. (of a thing) In terminal decline; lacking vitality or vigor
  13. Under intense scrutiny?
  14. Bob