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Roger Fidler, Newspapers in the Mobile Era

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Roger Fidler, RJI's Program Director for Digital Publishing (retired), describes insights from the RJI mobile media news consumption phone surveys.

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Roger Fidler, Newspapers in the Mobile Era

  1. 1. Newspapers in the mobile era Insights from the RJI Mobile Media News Consumption Phone Surveys Roger Fidler RJI Program Director for Digital Publishing [Retired]
  2. 2. Smartphone users vs. tablet users Percent of all 2014 respondents within each age group 0 20 40 60 80 100 18-24 25-34 35-44 45-54 55-64 65+ SMARTPHONE USERS TABLET USERS 66% Overall 32% Overall
  3. 3. Smartphone users who are tablet users vs. tablet users who are smartphone users Percent of smartphone users and tablet users within each age group 0 20 40 60 80 100 18-24 25-34 35-44 45-54 55-64 65+ SMARTPHONE USERS WHO ALSO ARE TABLET USERS TABLET USERS WHO ALSO ARE SMARTPHONE USERS 42% Overall 85% Overall
  4. 4. Mobile Users Respondents who answered “Yes” to one or both of the following questions: “In the past 7 day, have you used a smartphone? Smartphones are advanced mobile phones that provide Internet access to online stores where specialized programs called apps can be found and downloaded.” “In the past 7 days, have you used a media tablet? Apple defined the media tablet category with its introduction of the iPad in 2010. Like smartphones, media tablets provide Internet access to online stores where apps can be found and downloaded.” Newspaper Subscribers Respondents who answered “Yes” to the following question: Do you subscribe to the printed editions of any newspaper?
  5. 5. Mobile users vs. newspaper subscribers Percent of all 2014 respondents within each age group 0 20 40 60 80 100 18-24 25-34 35-44 45-54 55-64 65+ MOBILE USERS NEWSPAPER SUBSCRIBERS 70% Overall 30% Overall
  6. 6. Mobile users who are newspaper subscribers vs. newspaper subscribers who are mobile users Percent of mobile users and newspaper subscribers within each age group 0 20 40 60 80 100 18-24 25-34 35-44 45-54 55-64 65+ MOBILE USERS WHO ALSO ARE NEWSPAPER SUBSCRIBERS NEWSPAPER SUBSCRIBERS WHO ALSO ARE MOBILE USERS 27% Overall 63% Overall
  7. 7. Mobile News Consumers Respondents who answered “Yes” to the following question: “In the past 7 days, have you used a smartphone and/or tablet to keep up with the news? By news, I mean local, national and international current event and issue stories, as well as niche topics such as sports, business/financial, entertainment, and technology.” Newspaper News Consumers Respondents who answered “Yes” to the following question: “In the past 7 days, have you read any stories in the printed editions of any newspaper?”
  8. 8. Mobile news consumers vs. newspaper news consumers Percent of all 2014 respondents within each age group 0 20 40 60 80 100 18-24 25-34 35-44 45-54 55-64 65+ MOBILE NEWS CONSUMERS NEWSPAPER NEWS CONSUMERS 47% Overall 56% Overall
  9. 9. Mobile news consumers who are newspaper news consumers vs. newspaper news consumers who are mobile news consumers Percent of mobile news consumers and newspaper news consumers within each age group 0 20 40 60 80 100 18-24 25-34 35-44 45-54 55-64 65+ MOBILE NEWS CONSUMERS WHO ALSO ARE NEWSPAPER NEWS CONSUMERS NEWSPAPER NEWS CONSUMERS WHO ALSO ARE MOBILE NEWS CONSUMERS 45% Overall 53% Overall
  10. 10. Fidler’s Cogitations ⋙ Mobile media devices nearing saturation in the United States; phablets likely to reduce use of tablets, especially minis. ⋙ Metro newspapers will continue to decline; most national and small community newspaper printed editions will coexist with mobile media. ⋙ Desktop personal computer usage also will continue to decline as people come to rely more on mobile devices. ⋙ All markets and all newspapers are not the same; newspapers need to leverage their strengths.
  11. 11. Fidler’s Cogitations ⋙ Mobile media is NOT electronic print media! ⋙ Smartphones used everywhere mainly for interpersonal communication and personalized content. ⋙ Tablets used mainly at home for entertainment, and other leisure time activities. ⋙ Printed newspapers also used everywhere; more convenient for local news consumers and more effective for local merchants than mobile media.
  12. 12. Fidler’s Cogitations ⋙ Newspapers need to provide mobile users with more content not found in print. ⋙ Engagement with local readers and advertisers more important than ever. ⋙ Most people like to see themselves and the people they know in print. ⋙ Sometimes the past can be a guide to the future.
  13. 13. RJI Mobile Media Research Project www.rjionline.org/research/rji-mobile-media-project Roger Fidler Program Director for Digital Publishing [Retired] FidlerR@rjionline.org (573) 808.2137

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