Both tablets and smartphones are used by a majority of owners for keeping up with the news, but tablets are used for news by a much higher percentage of owners aged 55 or older than by those aged 18-34 (see charts 6.1 and 6.5), according to the latest mobile media survey from the Donald W. Reynolds Journalism Institute (RJI). The opposite was found for news consumption on smartphones (see report 4, charts 4.1 and 4.5).

1. The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media
News Consumption Survey
Charts for Research Report 6
donald w.
reynolds journalism instituterji

2. Donald W. Reynolds Journalism Institute CHART 6.1 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Consumed news organization content
[ Using a large tablet ]
MEN
WOMEN
18-34
67%
72%
62%
35-54
64%
75%
53%
55 or Older
62%
69%
55%
All Ages
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had used their large tablets to get news stories or other content
provided by news organizations in the week prior to participating in the 2014 RJI Mobile Media Survey.
OVERALL
53%
48%
58%

3. Donald W. Reynolds Journalism Institute CHART 6.2 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent with news organization content
Percentages of large tablet news consumers within gender and age groups
Large tablet owners who said they had consumed news organization content on their large tablets
were asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34
Men
Women
Overall
7% 32% 61%
8% 27% 65%
7% 30% 63%
35-54
Men
Women
Overall
7% 48% 45%
4 49% 47%
6% 47% 47%
55 or
Older
Men
Women
Overall
3 44% 53%
42% 58%
1 44% 55%
All
Ages
Men
Women
Overall
6% 42% 52%
4 40% 56%
5% 41% 54%
< 5 5-20 Minutes More than 20 Minutes

4. Donald W. Reynolds Journalism Institute CHART 6.3 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Browsed or searched the Web
[ Using a large tablet ]
MEN
WOMEN
18-34 35-54 55 or Older All Ages
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had browsed or searched the Web on their large tablets in
the week prior to participating in the 2014 RJI Mobile Media Survey.
OVERALL
90%
95%
86%
80%
88%
74%
84%
90%
79%80%
76%
85%

5. Donald W. Reynolds Journalism Institute CHART 6.4 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent browsing or searching the Web
Percentages of large tablet Web users within gender and age groups
Large tablet owners who said they had browsed or searched the Web on their large tablets were
asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34
Men
Women
Overall
37% 63%
2 23% 75%
1 30% 69%
35-54
Men
Women
Overall
4 48% 48%
42% 58%
2 45% 53%
55 or
Older
Men
Women
Overall
7% 46% 46%
6% 22% 72%
7% 35% 58%
All
Ages
Men
Women
Overall
4 44% 52%
2 31% 67%
3 38% 59%
< 5 5-20 Minutes More than 20 Minutes

6. Donald W. Reynolds Journalism Institute CHART 6.5 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Browsed or searched the Web for news
[ Using a large tablet ]
MEN
WOMEN
18-34 35-54 55 or Older All Ages
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had browsed or searched the Web for news on their
large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey.
OVERALL 70%72%
68% 67%
73%
61%
67%
71%
64%64%
60%
69%

7. Donald W. Reynolds Journalism Institute CHART 6.6 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent searching the Web for news
Percentages of large tablet Web news seekers within gender and age groups
Large tablet owners who said they had browsed or searched the Web for news on their large tablets
were asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34
Men
Women
Overall
26% 51% 23%
28% 19% 53%
27% 35% 38%
35-54
Men
Women
Overall
22% 54% 24%
22% 50% 28%
22% 52% 26%
55 or
Older
Men
Women
Overall
17% 66% 17%
21% 50% 29%
19% 59% 22%
All
Ages
Men
Women
Overall
21% 57% 22%
23% 41% 36%
22% 49% 29%
Less than 5 Minutes 5–20 Minutes More than 20 Minutes

8. Donald W. Reynolds Journalism Institute CHART 6.7 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Interacted with social media
[ Using a Large Tablet ]
MEN
WOMEN
18-34
54%57%
52%
35-54
50%48% 51%
55 or Older
56%56% 55%
All Ages
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had interacted with any social media networks on their
large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey.
OVERALL
62%62%63%

9. Donald W. Reynolds Journalism Institute CHART 6.8 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent interacting with social media
Percentages of large tablet social media users within gender and age groups
Large tablet owners who said they had interacted with social media networks on their large tablets
were asked about the amount of time (in minutes) they spent with this activity in a typical day.
18-34
Men
Women
Overall
7% 30% 63%
28% 72%
3 29% 68%
35-54
Men
Women
Overall
18% 49% 33%
34% 66%
9% 41% 50%
55 or
Older
Men
Women
Overall
13% 52% 35%
8% 36% 56%
10% 44% 46%
All
Ages
Men
Women
Overall
13% 43% 44%
2 33% 65%
7% 38% 55%
< 5 5-20 Minutes More than 20 Minutes

10. Donald W. Reynolds Journalism Institute CHART 6.9 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Read news found within social media
[ Using a large tablet ]
MEN
WOMEN
18-34
44%41%
46%
35-54
35%
31%
39%
55 or Older
44%41%
47%
All Ages
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had read news found within any social media networks
on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey.
OVERALL
52%53%50%

11. Donald W. Reynolds Journalism Institute CHART 6.10 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent reading news within social media
Percentages of social media news readers within gender and age groups
Large tablet owners who said they had read news found within social media networks on their
large tablets were asked about the amount of time they spent with this activity in a typical day.
18-34
Men
Women
Overall
17% 48% 35%
11% 50% 39%
14% 49% 37%
35-54
Men
Women
Overall
42% 37% 21%
20% 63% 17%
30% 52% 18%
55 or
Older
Men
Women
Overall
40% 40% 20%
21% 63% 16%
29% 53% 18%
All
Ages
Men
Women
Overall
32% 42% 26%
17% 58% 25%
24% 51% 25%
Less than 5 Minutes 5–20 Minutes More than 20 Minutes

12. Donald W. Reynolds Journalism Institute CHART 6.11 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Watched movies, TV programs or other videos
[ Using a large tablet ]
MEN
WOMEN
18-34
55%
64%
48%
35-54
40%
46%
35%
55 or Older
52%
59%
47%
All Ages
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had accessed and watched movies, TV programs or other
videos on their large tablets in the week prior to participating in the 2014 RJI Mobile Media Survey.
OVERALL
60%
55%
67%

13. Donald W. Reynolds Journalism Institute CHART 6.12 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent watching movies,TV or other videos
Percentages of large tablet video users within gender and age groups
Large tablet owners who said they had accessed and watched movies, TV programs or other videos on
their large tablets were asked about the amount of time they spent with this activity in a typical day.
18-34
Men
Women
Overall
16% 84%
14% 86%
15% 85%
35-54
Men
Women
Overall
9% 34% 57%
12% 27% 61%
10% 31% 59%
55 or
Older
Men
Women
Overall
10% 20% 70%
6% 41% 53%
8% 30% 62%
All
Ages
Men
Women
Overall
6% 24% 70%
6% 25% 69%
6% 25% 69%
< 5 5-20 Minutes More than 20 Minutes

14. Donald W. Reynolds Journalism Institute CHART 6.13 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Played games
[ Using a large tablet ]
MEN
WOMEN
18-34 35-54 55 or Older All Ages
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had played games on their large tablets in the week prior to
participating in the 2014 RJI Mobile Media Survey.
OVERALL
43%41%
45%
40%38%
43% 43%40%
46%45%48%
42%

15. Donald W. Reynolds Journalism Institute CHART 6.14 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Time spent playing games
Percentages of large tablet game players within gender and age groups
Large tablet owners who said they had played games on their large tablets were asked about the
amount of time (in minutes) they spent with this activity in a typical day.
18-34
Men
Women
Overall
5% 30% 65%
31% 69%
2 30% 67%
35-54
Men
Women
Overall
17% 44% 39%
7% 35% 58%
11% 39% 50%
55 or
Older
Men
Women
Overall
28% 72%
24% 76%
26% 74%
All
Ages
Men
Women
Overall
8% 34% 57%
3 31% 67%
5% 32% 63%
< 5 5-20 Minutes More than 20 Minutes

16. Donald W. Reynolds Journalism Institute CHART 6.15 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
Made purchases or reservations
[ Using a large tablet ]
MEN
WOMEN
18-34 35-54 55 or Older All Ages
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had made any purchases or reservations on their large tablets
and, if they had, how many in the week prior to participating in the 2014 RJI Mobile Media Survey.
OVER-
ALL
30%
2.0
35%
1.7 26%
2.4
42%
3.2
40%
4.3
45%
2.4
33%
2.9
33%
3.0
33%
2.727%
3.4
31%
3.523%
3.4
The average number of purchases or reservations
made by large tablet owners who said they had
made purchases or reservations in the week prior
to taking the survey are shown in white type.

17. Donald W. Reynolds Journalism Institute CHART 6.16 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
OVERALL
WOMEN
Read books
[ Using a large tablet ]
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had read any books on their large tablets in the week prior
to participating in the 2014 RJI Mobile Media Survey.
18-34 35-54 55 or Older All Ages
MEN
39%36%
41% 39%38% 41% 41%
36%
46%45%
55%
33%

18. Donald W. Reynolds Journalism Institute CHART 6.17 Roger Fidler • 7/14/14
Based on a random sampling of 1,191 U.S. adults in Q1 2014.Percentages may not total 100% due to rounding.
OVERALL
WOMEN
MEN
Read magazine content
[ Using a large tablet ]
Percentages of large tablet owners within gender and age groups
Large tablet owners were asked if they had read any magazine content on their large tablets in the
week prior to participating in the 2014 RJI Mobile Media Survey.
18-34 35-54 55 or Older All Ages
16%17% 15%
21%
27%
14% 16%18% 15%
12%
16%
8%

19. The Go-To Place for Ideas, Experiments, and Research • • • www.RJIonline.org
2014 RJI Mobile Media
News Consumption Survey
The intended purpose of these annual RJI surveys is to gain
insights into who uses mobile media and how their uses for news
may change over time. The research reports can be found at:
www.rjionline.org/research/rji-mobile-media-project.
For more information, contact:
Roger Fidler
RJI Program Director for Digital Publishing
FidlerR@RJIonline.org
donald w.
reynolds journalism instituterji