2. You now have to decide what 'image' you want for your brand. Image
means personality. Products, like people, have personalities, and they
can make or break them in the market place.
David Ogilvy
3. You now have to decide what 'image' you want for your brand. Image
means personality. Products, like people, have personalities, and they
can make or break them in the market place.
David Ogilvy
The prep
4. You now have to decide what 'image' you want for your brand. Image
means personality. Products, like people, have personalities, and they
can make or break them in the market place.
David Ogilvy
The prep
The plan
5. You now have to decide what 'image' you want for your brand. Image
means personality. Products, like people, have personalities, and they
can make or break them in the market place.
David Ogilvy
The prep
The plan
The action
8. name + logo + ... = identity
Branding
Marketing strategy
Abstract
Apple
Concrete
Google Amazon iPhone mySupermarket
9. name + logo + ... = identity
Branding
Marketing strategy
1.
2.
3.
4.
Brainstorm with different people
Secure 5 – 10 ideas
Test them
Choose 1, then repeat until satisfied
Remember: Identity represents the value
that you give to your customers.
10. name + logo + ... = identity
Branding
Marketing strategy
1.
2.
3.
4.
Brainstorm with different people
Secure 5 – 10 ideas
Test them
Choose 1, then repeat until satisfied
Remember: Identity represents the value
that you give to your customers.
30. You now have to decide what 'image' you want for your brand. Image
means personality. Products, like people, have personalities, and they
can make or break them in the market place.
David Ogilvy
The prep
The plan
The action
31. You now have to decide what 'image' you want for your brand. Image
means personality. Products, like people, have personalities, and they
can make or break them in the market place.
David Ogilvy
The prep
The plan
The action
32. You now have to decide what 'image' you want for your brand. Image
means personality. Products, like people, have personalities, and they
can make or break them in the market place.
David Ogilvy
The prep
The plan
The action
33. You now have to decide what 'image' you want for your brand. Image
means personality. Products, like people, have personalities, and they
can make or break them in the market place.
David Ogilvy
The prep
The plan
The action