REVSocial Media Group - Why Every Business Needs to Get Social

9. REVSocial Media Group Copyright 2010 Social Media Marketing Get Traffic directly from the Social Media sites Social Media sites give you a near instant boost in the search engines (SEO, SMO, Social Search) Traffic that converts higher than your traffic from other sources. Reputation and Brand explode with the Proper Understanding Of Social Media Marketing Social Media can Enable your business to identify Successful Alliances in your Business

10. REVSocial Media Group Copyright 2010 Selling Socially Learning to Communicate Effectively in Social Media Listening first and selling second Relationships come before sales You can’t fake a relationship Business is not the first order of business Proven best practices in leadership and authentic selling Still Apply

14. Registrations

15. Referrals

16. Links (the currency of the social web)

17. Votes

18. Reduction in costs and processes

19. Decrease in customer issues

20. Lead generation

21. Conversion

22. Reduced sale cycles

25. REVSocial Media Group Copyright 2010 Understanding the Cost of Social Media Social media costs are a combination of your goals, metrics, direct costs and time Social Media Opportunity Costs - Social media is largely associated with soft measurements, and therefore, is as much about the value of the activity as it is some ROI to be gained. Learn to Properly Implement Social Media and Social Networking in Your Organization The Power of Focus and Organization Relationship Dollars vs. Advertising Dollars

26. Return on Influence: Personal Interactions = Network ROI Return on Engagement: The duration of time spent either in conversation or interacting with social objects, and in turn, what transpired that’s worthy of measurement. Return on Participation: The metric tied to measuring and valuing the time spent participating in social media through conversations or the creation of social objects. Return on Involvement: Similar to participation, marketers explored touchpoints for documenting states of interaction and tied metrics and potential return of each. Return on Attention: In the attention economy, we assess the means to seize attention, hold it, and measure the response. Return on Trust: A variant on measuring customer loyalty and the likelihood for referrals, a trust barometer establishes the state of trust earned in social media engagement and the prospect of generating advocacy and how it impacts future business. REVSocial Media Group Copyright 2010 Social Media ROI

29. REVSocial Media Group Copyright 2010 What Social Media is NOT!!! A Silver Bullet Magic Rocket Science Cheap Free A Replacement for Your Existing Marketing Strategy Without Roadblocks and Uncertainties

30. REVSocial Media Group Copyright 2010 Social Economics Successful businesses need to act more like content aggregators and party planners than advertisers Learn To Build Cooperation into Your Company Infrastructure Replace Planning with Coordination Online Collaboration is Challenging Institutions and the Status Quo Understand New PR and Advertising Opportunities What Would Google Do?

31. REVSocial Media Group Copyright 2010 Leveraging Social Media for YOUR Business Know where you want to go Develop Relationships with Influencers Give Your Brand Some Personality Boring Doesn’t Sell Be unique Be Authentic Always add value Experiment Be transparent and honest Embrace change

REVSocial Media Group - Why Every Business Needs to Get Social

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REVSocial Media Group - Why Every Business Needs to Get Social