12. Unique to the digital space
Now we’re seeing a
more simplified approach
driven by need.
13. A need for the simple,
minimal, clear layouts.
Focusing on typography, Flat aesthetics
and style, Less skeuomorphic interfaces
and intuitive user interfaces.
15. An approach led by intuition and exploration
strict buttons
static
gestures
movement
How we interact
22. Content that caters for the
user’s need to consume
content sporadically across
devices and mediums.
Content that is relevant, transparent and
targetted at users not at devices.
23. If I go to a train website,
I don’t really want to
see a picture of Richard
Branson smiling at me,
I don’t want to read the
Chief Exec’s ambitions
and life history.
All I want to know is
what time my train is
and how much it is.
— Bruce Lawson
25. Just recently we are seeing the
seeds of what could be our future.
Interactions that are
more meaningful.
26. Gradually we’ll see the
unification of desktop and
mobile in one single design.
All this will reinforce the ideal of
a unique multiplatform product.
— Awwwards
28. Information comes to you as you need it
rather than having to physically go and find it.
Unobtrusive interfaces that
allow us to spend more time
in life.