10. -‐
Shoshana
Zuboff
says
-‐
“people
have
changed
more
than
the
business
organisations
they
must
depend
upon
for
consumption
and
for
employment.”
employer
brand
thinking,
2015
10
11. the labour market
is a highly
competitive
business
-‐
not
the
least
for
employers
-‐
12. -‐
a
highly
competitive
business
-‐
employer
brand
thinking,
2015
12
demographics
jobmobility
matching
balance
13. -‐
HR
communication
-‐
from
tactical supplier to
strategic partner
from
job
postings
and
CV
mining
to
building
and
maintaining
a
reputation,
convincing
and
engaging
talent.
employer
brand
thinking,
2015
13
18. -‐
employer
brand
thinking
-‐
is about your total
employer identitya
coherent
unity
of
hard
facts
and
soft
stories,
down
to
earth
and
truthfully
aligned
with
the
motives
of
talent.
employer
brand
thinking,
2015
18
19. -‐
employer
brand
thinking
-‐
is a story
that’s genuine
instead of uniquethat
centers
on
your
own
people
and
culture.
employer
brand
thinking,
2015
19
20. -‐
employer
brand
thinking
-‐
is creating a lever
for communication
and experience» Navigation
» Reassurement
» Engagement
employer
brand
thinking,
2015
20
21. -‐
Brett
Minchington
says
-‐
“an
employer
brand
is
the
image
of
your
organisation
as
'a
great
place
to
work’
in
the
mind
of
current
employees
and
key
stakeholders
in
the
external
market.”
employer
brand
thinking,
2015
21
30. -‐
employer
marketing
-‐
employer
marketing
mixHR
communication
goes
beyond
the
speciSic
magazines
and
websites.
it
involves
a
balanced
and
comprehensive
mix
of
channels,
deSined
by
the
target
audience,
reach
and
impact.
employer
brand
thinking,
2015
30
33. -‐
not
carved
in
stone
-‐
your employer
brand is alive
and kickingit
requires
constant
measuring,
monitoring
and
steering
in
order
to
attain
a
lasting
reach
and
impact.
employer
brand
thinking,
2015
33
37. -‐
last
but
not
least
-‐
organisation
wide
» not
HR
only,
on
the
sweetspot
between
internal
and
external
affairs
and
communication
» a
common
road