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The 365 Day Trade Show
                                       July 15, 2009

 Presented by:    Richard Brasser
                  CEO
                  The Targeted Group




Twitter: #thetg
The 365 day trade show
The 365 day trade show
The 365 day trade show
But how do you extend the
          engagement…
without vastly increasing the costs?
The 365 Day
Trade Show
The 365 day trade show
$25,000 for 3 days
        or
 $3,041,667 over
 the entire year
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
The 365 day trade show
STRATEGY 1
Engagement
The 365 day trade show
The 365 day trade show
STRATEGY 2
 Resources
The 365 day trade show
STRATEGY 3
  Content
The 365 day trade show
The 365 day trade show
Ask Yourself…
   What is your end goal?

    Educate Prospects?
    Finalize a Transaction?
    Build Key Relationships?
    Introduce New Products?
    Increase Brand Awareness?
      Your content needs to match!
Educate Prospects?
Finalize a Transaction?
Build Key Relationships?
Introduce a New Product?
Increase Brand Awareness?
The 365 day trade show
STRATEGY 4
Management
The 365 day trade show
The 365 day trade show
STRATEGY 5
Refinement and
  Adjustment
The 365 day trade show
The 365 day trade show
Common Mistakes!
The 365 day trade show
The 365 day trade show
• 81% were more
 likely to take a call
 from an EquiFirst
 representative

•87% expressed a
 greater awareness
 of EquiFirst and its
 services

•2/3 were more
 likely to do
 business with
 EquiFirst
Next Webinar:
“Marketing 3.0 for Dummies”

       August 5, 2009
        2:00pm EST
The 365 day trade show
The 365 day trade show
Q&A

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