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Enzuvan, Fitbow Kollectiv,
               PartspARTs by IMSEONOC,
               SYK sMall Friends,
               SOFTCORE, MOSCA, VENT,
               Ranggan, Mischief, GRU,




sponsored by
1


    introducing ’Conscious Fabrics’
    to the fashion scene by developing
    potential meterials. It involves
    creative practitioners from different
    fields in this transformation and
    circulation of region- based
    materials. It depicts a metaphor of
    an urban conditions through this
    cooperative sourcing, buying, and
    supply chain building.

    ydsprojects.net
PartspARTs by IMSEONOC          eye toward th
PartspARTs was launched by      evolving lifes
IMSEONOC in 2011. This new      technology-in
label will bring a fresh        to convention
perspective to design with an   4 styles / 5 c
ward the future and
ng lifestyles offering
 logy-infused alternatives
ventional fashion.
 s / 5 color ways




                                 “I would describe my cloth as Tofu.
                                 Clothes are consumed and worn
                             2   just as tofu is eaten on the daily
                                 basis. As Tofu is made in process
                                 of system as math does, clothes
                                 can attain systemic algorithm under
                                 people’s characteristic like plus and
                                 minus. This is totally different from
                                 fast fashion depending soley on
                                 trend becoming easily useless. And
                                 I like to try combile other genre to
                                 my design as PartspARTs.”
                                 www.imseonoc.com
SYK sMall Friends              her brand in
Syndey So Yeon Kim’s           the point of e
background has been in         unconvention
DKNY,Club Monaco, NY and       heterogeneo
KUHO, Seoul. She established   2 styles / 2 c
and in 2005 starting from
 nt of everything is
ventional and a
geneous mix of things
 s / 2 color ways




                            3




                                “It’s one of the most important thing
                                we are doing custom-made private
                                order and don’t use fur and leather.
                                I got lots of spiritual inspiration from
                                nature. I am getting inspired by
                                Seoul nowadays as well because
                                many friedns starts their own
                                creative field based on Seoul. SYK
                                sMallFriends clothes are for
                                independent creative women and
                                men who demand versatility and
                                longevity from their wardrobes.
                                www.syksmallfriends.com
VENT                            The goal and
Vent is a team of people with   to be expres
different backgrounds such as   product 'Ven
clothing wholesale, fashion     first is Acces
design,communicationplanning.   3 styles / 2 c
oal and vision of Vent are
expressed through the            “...been involved with fashion
ct 'Vent Series', and the        industry as designer, planner,
 Accessaries + Clothing.         merchandiser...I found myself
 s / 2 color ways                surrounded by many friends from
                                 various field of interests and could
                                 see possible directions we all be
                                 involved with much of excitement..
                                 ..the name ‘Vent’ is quite simply
                                 come from idea of ‘grabbing a fresh
                                 air’ in Seoul fashion scnen..

                                 www.vent.ac

                                                                        the first mileage _ 2400 yd.     Y
                                                                the first fabric _ recycle Polyester     1
                                                              the first practitioners _ 11 designers     a
                                                                                the next mileage ?
                                                                                                         Y
                                                    YARDsprojects develops variety of fabrics in         c
                                          collaboratoin with manufacturer, and distribute them to        p
                                           various practitioners from fashion designers to artists.      o
                             4                 From the eco-friendly fabrics for the environment,        R
                                                          to ethical fabrics against animal cruelty,     ta
                                                       to traditional fabrics with cultural heritage,    th
                                                                    and even to innovative fabrics.      c

                                                                                                         Y
                                                                                                         ‘l
                                                 1st yd. fabric                                          li
                                             : recycle Polyester                                         in
                                                                           4 plastic bottles = 1 cloth   :o
                                                                                                         p
                                 Environmental IMPACT fabric recycled from PET
                                                                                                         a
                                 • Reduce using natural resources and energy consumption
                                 • Reducing emission CO2 gas by 30%, compared with
                                  making new polyester from petroleum
                                 • Same quality as Virgin polyester

                                                     4 kinds / 8 color ways
                                                     COMA 30'S 72%,           POLY SPIN YARN 30'S 65%,
                                                     RECYCLE 150D 28%,        RECYCLE 150D*2 35%,
                                                     60/70" 300~310G/YD       66/68" 470~480G/YD



                                                     POLY SPIN YARN 30'S 55%, POLY SPIN YARN 30'S 55%,
                                                     RECYCLE 150D 45% ,       RECYCLE 150D 45% ,
                                                     60/62" 400~410G/YD       60/62“ 280~290G/YD
d.    YARDsprojects is an on-going project.
er    1st yd. mileage starts from Seoul
 s    and continues with international cooperation.
?
      YARDsprojects builds
 in   communication among sourcing, design,
 to   production, supply chain and consumers by
 s.   organizing cultural experience with creative projects. “designing garments for human
nt,   Results are put into exhibitions internationally and bodies... as if I am painting on
      take part in variety of campaigns to share             canvass....for this fabric I choose to
 y,                                                          sculpturing a heart-shaped helmet
e,    the vision with many others under the
      communication design of R2W(Rare-to-Wear)              in the form of hoodies,I like
 s.                                                          inventing fairy tales and surrealistic
      YARDSprojects explores                                 happenings with my friends...It’s
      ‘locally made, globally relevant’ opportunities        fun to play unusual sources for
      linked to a new view of scale and resource use         design, such as wrapping heels
      in fashion and textiles                                with a pvc, instead of wearing
      :open source of fabric developing                      rainboots.
      prompts diverse creators and consumers                 www.senayoon.com
      around the world to get inspired




 ,




 ,
Sena Yoon studied fashion abd   p
fine art in Antwerp, Belgium    h
and started her own label       f
SOFTCORE in 2009.               1
she does apply themes and
d   process that she used to do for
    her fine art works, for her
    fashion collections
    1 style / 2 color ways




                                      5




                                          “I was in Austrailia working as a
                                          carpenter. And fishing and camping
                                          are my long lasting friends. One
                                          day I went to camping area and
                                          was shocked to see all those 1200
                                          tents look identical. I wondered
                                          why all camping gear and furniture
                                          are made up of metal so I made
                                          fishing chair made up of wood.
                                          Many friends started ask me to
                                          make it for them and Hollain began
                                          thanks to those personal request.”
                                          www.hollain.com
HOLLAIN                             s
Hollain brings outdoor lifestyle    s
into everyday fashion, gear and     P
furniture. Hollain collaborates     h
with various artists and designer
sharing common culture of
    street and outdoor activities.
    Professional crew never miss
    high quality craft making.
r




                                         “ ..how you rest and sleep means a
                                         lot more than you think. it means
                                         half of your life...covering yourself
                                         with blankerts for a sleep actually
                                         means how you end your todays
                                         and prepare tommorows..
                                         Jul bang-suk is cushion for buddist
                                         ritul ‘jul’ which defines your own
                                         space by its size and design...we
                                         do have our own space but we
                                         often neglect to define it....
                                     6   www.guruhome.com
Jinhee Cho is running GURU         S
which aleady has 30years of        b
history for blending traditional   w
hand made beddings and             p
contemporay life styles in Korea   3
She comes up with idea of Jul
    bang-suk for Yards projects,
    which simply represents the
    philasophy of her brand.
a   3 styles / 2 color ways




                                        “Head is the most beautiful part of
                                        human body and hat emphasizes
                                        it. I am more like technician than
                                    7   designer. Technicians actualizes
                                        design and its ideas and that is
                                        what I want to be doing rather than
                                        just playing with ideas. I am oppen
                                        to any way of educating myself for
                                        any thing.... by the way, Urban
                                        Monster for Yardsprojects aleady
                                        made fans from Japan...
                                        www.ranggan.com
Seohyun Jo studied milinary &   m
jewerly in Bunka Fashion         d
College inTokyo and set up       S
order-made hat brand,            m
Ranggan. Collaborating with      r
many designers, artists for
diverse range of projects in
Seoul. he believes ‘any ideas in
mind’s eye can be formed in
reality.




                                   8


                                       “ I used to be a hiphop artist and
                                       now I design garments and lead
                                       Fitbow Kollectiv, which is like
                                       collection of EP becoming LP.
                                        Hiphop does express ideas and
                                       messages through their own words,
                                       I wanted to do the same for my
                                       garments. Korean has its own
                                       unique brilliance in culture and
                                       tradition, and I think there are so
                                       many things to be discovered
                                       through design.”
                                       www.fitbow.co.kr
FITBOW KOLLEKTIV is a           w
design collectivity founded in   K
2004 by Kyungbin Chon. Each      t
season, new collections are      2
produced based on the projects
which tend to be blending
Korean themes and patterns in
their design process.
2 styles / 1 color ways




                                    “We have been close for ages and
                                    also brought up in same town. We
                                    gave our name as MISCHIEF
                                    MAKERS and MISCHIEF HOUSE
                                9
                                    for our studo...guess we are
                                    making troubles by dreaming of
                                    making what we believe...since we
                                    have lots of troubles with factories
                                    for our design, we are practically
                                    making everything by our hands...
                                    it is slow and quite painful way but
                                    thats our way too....
                                    www.mischief.co.kr
In 2010, two 26-year-olds, Seo   s
Ji Eun and Jung Ji Yoon          A
founded a new apparel/Goods      b
label MISCHIEF.                  1
They play with ‘the analogue
sensibility of ‘VINTAGE
ATHLETIC CASUAL’, inspired
by much of 90s pop culture.
1 style / 2 color ways




                              10




                                   “...marble images for Yardsprojects
                                   are from several layers of plastic
                                   surface. Mosca begins with my
                                   personal repects to Elsa
                                   Schiaparelli, a designer who would
                                   point out the prejudices of society
                                   with humor and class. Mosca also
                                   want it to speak up its own voice by
                                   paradoxical but experimental
                                   approach with our friends. We have
                                   been played with ‘fly’ and ‘dog’ for
                                   upcoming collection
                                   www.mosca.co.kr
MOSCA is Italian word for ‘fly’ in   b
english. MOSCA uses fashion          F
as a vehicle to confront             e
conventional beauty and prove        p
that the grotesques can be           1
n   beautiful than It seems.
    Fashion should be the most
    effective way to deal with
    prejudice and misunderstanding
    1 style / 3 color ways




                                                                                        w
                                                                                        ap
                                                                                        on




                                                                                        C
                                     11                       online commerce
                                                                booklets project
                                                              online showcase
                                                        (online- based featured film)




                                                               (R2W)
                                          - R2W creates collaborative
                                          movements in diverse perspectives
                                          that will transform social and
                                          creative scenery.
                                          - R2W creates a platform that                 w
                                          supports for better practices and             R
                                          creations and allows a wider                  ar
                                          consumer scale.
                                          - R2W creates communication
                                          design using media as a bridge
                                          between creative process and
                                          technology.
www.ydsprojects.net
applying conscious materials
on creative community in a certain direction




Creation of Collaborative Movement
                  exhibits and sells designers’ collections
                  online in their own showroom,
                  on a single web platform.
                  A controlled, pre-approved network of
                  international retailers and consumers
                  has acess to view the collection
                  and to pre-order online.



   Seoul FN : Directory Network
   www.seoulfn.net
   brings together 45 Seoul-based designers to create
   open source online platform and map practical
   information to global consumers and buyers



www.rare2wear.com
RARE-to-Wear’s possibilities
are not confined
Enju Hong has been on
best Korean designers s
1999, with her brand En
which is well known for t
unique blend of avantga
een one of     and practical designs.
 ners since
 nd Enzuvan    4 styles / 4 color ways
wn for their
vantgard




                                         12




                                              “It was really hard time for Korea in
                                              1998 because of financial
                                              crisis(IMF). I just got back from
                                              Paris and started my own collection
                                              in 1999,trying to reveal this
                                              insecure conditions. I tried many
                                              reformed and recycled thngs which
                                              were unexplored.... Enzuvan has a
                                              distinct design of oriental and
                                              avantgard fusion having a frenzy of
                                              loyal followers and I appreciate that
                                              long lasting bond with customers.”
                                              www.enzuvan.com
the first mileage _ 2400
From recycle factory to
designers’ studio, YARD
jects passes through urb
condition and daily rout
2400 yd.    Seoul,
ory to       through YARDs2400 video,
 YARDspro-   from water bottle to fabric, to
 gh urban    clothing, the cycle depicts whole
 y routine   urban circulation of city, Seoul




                                                      By correlating the material(recycled
                                                      polyester) to its urban environment,
                                                      revealing much about the
                                                      conditions we are in,
                                                      and how its own cycle is formed
                                                      among designers.


                                                      www.ydsprojects.net
                                                      www.seoulfn.net/events



                                                 13

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Yardsprojects _ 2400 _ exhibition _Rio Summit 2012

  • 1. Enzuvan, Fitbow Kollectiv, PartspARTs by IMSEONOC, SYK sMall Friends, SOFTCORE, MOSCA, VENT, Ranggan, Mischief, GRU, sponsored by
  • 2. 1 introducing ’Conscious Fabrics’ to the fashion scene by developing potential meterials. It involves creative practitioners from different fields in this transformation and circulation of region- based materials. It depicts a metaphor of an urban conditions through this cooperative sourcing, buying, and supply chain building. ydsprojects.net
  • 3. PartspARTs by IMSEONOC eye toward th PartspARTs was launched by evolving lifes IMSEONOC in 2011. This new technology-in label will bring a fresh to convention perspective to design with an 4 styles / 5 c
  • 4. ward the future and ng lifestyles offering logy-infused alternatives ventional fashion. s / 5 color ways “I would describe my cloth as Tofu. Clothes are consumed and worn 2 just as tofu is eaten on the daily basis. As Tofu is made in process of system as math does, clothes can attain systemic algorithm under people’s characteristic like plus and minus. This is totally different from fast fashion depending soley on trend becoming easily useless. And I like to try combile other genre to my design as PartspARTs.” www.imseonoc.com
  • 5. SYK sMall Friends her brand in Syndey So Yeon Kim’s the point of e background has been in unconvention DKNY,Club Monaco, NY and heterogeneo KUHO, Seoul. She established 2 styles / 2 c
  • 6. and in 2005 starting from nt of everything is ventional and a geneous mix of things s / 2 color ways 3 “It’s one of the most important thing we are doing custom-made private order and don’t use fur and leather. I got lots of spiritual inspiration from nature. I am getting inspired by Seoul nowadays as well because many friedns starts their own creative field based on Seoul. SYK sMallFriends clothes are for independent creative women and men who demand versatility and longevity from their wardrobes. www.syksmallfriends.com
  • 7. VENT The goal and Vent is a team of people with to be expres different backgrounds such as product 'Ven clothing wholesale, fashion first is Acces design,communicationplanning. 3 styles / 2 c
  • 8. oal and vision of Vent are expressed through the “...been involved with fashion ct 'Vent Series', and the industry as designer, planner, Accessaries + Clothing. merchandiser...I found myself s / 2 color ways surrounded by many friends from various field of interests and could see possible directions we all be involved with much of excitement.. ..the name ‘Vent’ is quite simply come from idea of ‘grabbing a fresh air’ in Seoul fashion scnen.. www.vent.ac the first mileage _ 2400 yd. Y the first fabric _ recycle Polyester 1 the first practitioners _ 11 designers a the next mileage ? Y YARDsprojects develops variety of fabrics in c collaboratoin with manufacturer, and distribute them to p various practitioners from fashion designers to artists. o 4 From the eco-friendly fabrics for the environment, R to ethical fabrics against animal cruelty, ta to traditional fabrics with cultural heritage, th and even to innovative fabrics. c Y ‘l 1st yd. fabric li : recycle Polyester in 4 plastic bottles = 1 cloth :o p Environmental IMPACT fabric recycled from PET a • Reduce using natural resources and energy consumption • Reducing emission CO2 gas by 30%, compared with making new polyester from petroleum • Same quality as Virgin polyester 4 kinds / 8 color ways COMA 30'S 72%, POLY SPIN YARN 30'S 65%, RECYCLE 150D 28%, RECYCLE 150D*2 35%, 60/70" 300~310G/YD 66/68" 470~480G/YD POLY SPIN YARN 30'S 55%, POLY SPIN YARN 30'S 55%, RECYCLE 150D 45% , RECYCLE 150D 45% , 60/62" 400~410G/YD 60/62“ 280~290G/YD
  • 9. d. YARDsprojects is an on-going project. er 1st yd. mileage starts from Seoul s and continues with international cooperation. ? YARDsprojects builds in communication among sourcing, design, to production, supply chain and consumers by s. organizing cultural experience with creative projects. “designing garments for human nt, Results are put into exhibitions internationally and bodies... as if I am painting on take part in variety of campaigns to share canvass....for this fabric I choose to y, sculpturing a heart-shaped helmet e, the vision with many others under the communication design of R2W(Rare-to-Wear) in the form of hoodies,I like s. inventing fairy tales and surrealistic YARDSprojects explores happenings with my friends...It’s ‘locally made, globally relevant’ opportunities fun to play unusual sources for linked to a new view of scale and resource use design, such as wrapping heels in fashion and textiles with a pvc, instead of wearing :open source of fabric developing rainboots. prompts diverse creators and consumers www.senayoon.com around the world to get inspired , ,
  • 10. Sena Yoon studied fashion abd p fine art in Antwerp, Belgium h and started her own label f SOFTCORE in 2009. 1 she does apply themes and
  • 11. d process that she used to do for her fine art works, for her fashion collections 1 style / 2 color ways 5 “I was in Austrailia working as a carpenter. And fishing and camping are my long lasting friends. One day I went to camping area and was shocked to see all those 1200 tents look identical. I wondered why all camping gear and furniture are made up of metal so I made fishing chair made up of wood. Many friends started ask me to make it for them and Hollain began thanks to those personal request.” www.hollain.com
  • 12. HOLLAIN s Hollain brings outdoor lifestyle s into everyday fashion, gear and P furniture. Hollain collaborates h with various artists and designer
  • 13. sharing common culture of street and outdoor activities. Professional crew never miss high quality craft making. r “ ..how you rest and sleep means a lot more than you think. it means half of your life...covering yourself with blankerts for a sleep actually means how you end your todays and prepare tommorows.. Jul bang-suk is cushion for buddist ritul ‘jul’ which defines your own space by its size and design...we do have our own space but we often neglect to define it.... 6 www.guruhome.com
  • 14. Jinhee Cho is running GURU S which aleady has 30years of b history for blending traditional w hand made beddings and p contemporay life styles in Korea 3
  • 15. She comes up with idea of Jul bang-suk for Yards projects, which simply represents the philasophy of her brand. a 3 styles / 2 color ways “Head is the most beautiful part of human body and hat emphasizes it. I am more like technician than 7 designer. Technicians actualizes design and its ideas and that is what I want to be doing rather than just playing with ideas. I am oppen to any way of educating myself for any thing.... by the way, Urban Monster for Yardsprojects aleady made fans from Japan... www.ranggan.com
  • 16. Seohyun Jo studied milinary & m jewerly in Bunka Fashion d College inTokyo and set up S order-made hat brand, m Ranggan. Collaborating with r
  • 17. many designers, artists for diverse range of projects in Seoul. he believes ‘any ideas in mind’s eye can be formed in reality. 8 “ I used to be a hiphop artist and now I design garments and lead Fitbow Kollectiv, which is like collection of EP becoming LP. Hiphop does express ideas and messages through their own words, I wanted to do the same for my garments. Korean has its own unique brilliance in culture and tradition, and I think there are so many things to be discovered through design.” www.fitbow.co.kr
  • 18. FITBOW KOLLEKTIV is a w design collectivity founded in K 2004 by Kyungbin Chon. Each t season, new collections are 2 produced based on the projects
  • 19. which tend to be blending Korean themes and patterns in their design process. 2 styles / 1 color ways “We have been close for ages and also brought up in same town. We gave our name as MISCHIEF MAKERS and MISCHIEF HOUSE 9 for our studo...guess we are making troubles by dreaming of making what we believe...since we have lots of troubles with factories for our design, we are practically making everything by our hands... it is slow and quite painful way but thats our way too.... www.mischief.co.kr
  • 20. In 2010, two 26-year-olds, Seo s Ji Eun and Jung Ji Yoon A founded a new apparel/Goods b label MISCHIEF. 1 They play with ‘the analogue
  • 21. sensibility of ‘VINTAGE ATHLETIC CASUAL’, inspired by much of 90s pop culture. 1 style / 2 color ways 10 “...marble images for Yardsprojects are from several layers of plastic surface. Mosca begins with my personal repects to Elsa Schiaparelli, a designer who would point out the prejudices of society with humor and class. Mosca also want it to speak up its own voice by paradoxical but experimental approach with our friends. We have been played with ‘fly’ and ‘dog’ for upcoming collection www.mosca.co.kr
  • 22. MOSCA is Italian word for ‘fly’ in b english. MOSCA uses fashion F as a vehicle to confront e conventional beauty and prove p that the grotesques can be 1
  • 23. n beautiful than It seems. Fashion should be the most effective way to deal with prejudice and misunderstanding 1 style / 3 color ways w ap on C 11 online commerce booklets project online showcase (online- based featured film) (R2W) - R2W creates collaborative movements in diverse perspectives that will transform social and creative scenery. - R2W creates a platform that w supports for better practices and R creations and allows a wider ar consumer scale. - R2W creates communication design using media as a bridge between creative process and technology.
  • 24. www.ydsprojects.net applying conscious materials on creative community in a certain direction Creation of Collaborative Movement exhibits and sells designers’ collections online in their own showroom, on a single web platform. A controlled, pre-approved network of international retailers and consumers has acess to view the collection and to pre-order online. Seoul FN : Directory Network www.seoulfn.net brings together 45 Seoul-based designers to create open source online platform and map practical information to global consumers and buyers www.rare2wear.com RARE-to-Wear’s possibilities are not confined
  • 25. Enju Hong has been on best Korean designers s 1999, with her brand En which is well known for t unique blend of avantga
  • 26. een one of and practical designs. ners since nd Enzuvan 4 styles / 4 color ways wn for their vantgard 12 “It was really hard time for Korea in 1998 because of financial crisis(IMF). I just got back from Paris and started my own collection in 1999,trying to reveal this insecure conditions. I tried many reformed and recycled thngs which were unexplored.... Enzuvan has a distinct design of oriental and avantgard fusion having a frenzy of loyal followers and I appreciate that long lasting bond with customers.” www.enzuvan.com
  • 27. the first mileage _ 2400 From recycle factory to designers’ studio, YARD jects passes through urb condition and daily rout
  • 28. 2400 yd. Seoul, ory to through YARDs2400 video, YARDspro- from water bottle to fabric, to gh urban clothing, the cycle depicts whole y routine urban circulation of city, Seoul By correlating the material(recycled polyester) to its urban environment, revealing much about the conditions we are in, and how its own cycle is formed among designers. www.ydsprojects.net www.seoulfn.net/events 13