Email marketing is one of the best ways to reach the target audiences. Now, depending upon the preferences and service lines of various businesses; they can opt for the different email marketing campaign models.

1. Our Email Marketing
Models: What Suits You
Best
Cost Per Thousand [CPM]
Cost Per Open [CPO]
Cost Per Click [CPC]

2. Our Focus: At RAD365 Media, we are not here to only take orders and do email
marketing. Instead, we want to understand your business goals to make a lasting
impact. Let’s check out the different models we offer and find out which one would
be best for you.
Focus Area
 To get the best value out of any email marketing campaign, you should be aware of the
different models.
 You always have a definite business goal in mind and specific time frames to achieve
them, right?
 We help you choose the best email marketing model, so that you can get the returns
within the time specified.
 We will guide you through the pros and cons of the different models we provide and
we expect that making the right decision would become much easier for you then.

3. Cost Per Mille/
Cost Per
Thousand (CPM)
Cost Per Open
(CPO)
Cost Per Click
(CPC)

4. Cost Per Mille/Cost Per Thousand [CPM]
In this model, you pay according to number of emails sent to prospective subscriber’s
database. The rates are calculated per 1000 emails sent.
Why should you opt for this model?
 Do you want flexible pricing depending on number of emails sent?
 Do you want to send campaigns to a specific number of prospects for a given time?
 Do you want to start small and want to proceed as you go?
Why should you opt for other models instead?
 You want to get tracking reports of the email marketing campaigns.
 You want to judge performance over time and make amendments.
 You rather want to generate leads or make sales.
Cost Per Thousand can be considered as an elementary model for businesses who want
to power themselves up with email marketing. See our working model below.

5. Our Cost Per Thousand [CPM] Working Model
Step 1: We document
your email campaign
requirements.
Step 2: You set the
pricing per 1000
emails.
Step 3: We get to
action. We blast the
emails to the targeted
subscriber’s list.
Step 4: You pay as
per the calculated
number of emails
sent.
Step 5: You see your
quality business
results coming up.

6. Cost Per Open [CPO]
The Cost Per Open email campaign model gives you the idea as how many emails are
delivered and being opened by the target audience.
Why should you opt for this model?
 Do you want to get an idea about the geographical preferences?
 Do you want to conduct analysis for better geographical targeting?
 Do you want to go to advanced options after kick starting with this model?
Why should you opt for other models instead?
 You want to send email campaigns with links to your specific landing pages.
 You want to get detailed information about the recipient’s activity such as how
many recipients are clicking on which links.
 You want to drive traffic towards your website.
The Cost Per Open model will let you know as how the subject lines of the emails are
working. It will give you the confidence to conduct advanced campaigns in future. See
our working model below.

7. Our Cost Per Open [CPO] Working Model
Step 1: We document
your email campaign
requirements.
Step 2: You set the
pricing per open and
the desired number
of opens.
Step 3: We get to
action. We blast the
emails to the targeted
subscriber’s list.
Step 4: We continue
the email campaign
till the desired no. of
opens is achieved.
Step 5: We deliver
detailed results to
you.
Step 6: You pay only
for the number of
opens.

8. Cost Per Click [CPC]
This is the model we will offer when you need exposure and more online reach. Our
interactive email campaigns are designed with compelling content to enhance user
engagement with your business.
Why should you opt for this model?
 Do you want more visitors to your website?
 Do you want to build a strong online presence?
 Do you want to track how your prospects are engaging with your landing pages/
websites over time?
 Do you want to start with a low risk model?
Why should you opt for other models instead?
 Your ultimate aim is to acquire leads or perform sales transactions.
 You want to distribute your online resource materials and at the same time drive
sales.
Cost Per Click is a good starting model to judge your online presence. You can make the
necessary modifications in your websites as per the click performance. See our
working model below.

9. Our Cost Per Click [CPC] Working Model
Step 1: We document
your email campaign
requirements.
Step 2: You set the
pricing per click and
the desired number
of clicks.
Step 3: We get to
action. We blast the
emails to the targeted
subscriber’s list.
Step 4: We continue
the email campaign
till the desired no. of
clicks is achieved.
Step 5: We deliver
detailed results to
you.
Step 6: You pay only
for the number of
clicks.

10. What you can expect at RAD365 Media?
We want to add creativity and analytics to all our email
marketing models. We hope that the information has helped
you understand what you actually need for now and the
coming future.
Some of the standards we maintain for email marketing success are:
 Mobile responsive email templates
 Compelling messages with elegant design
 Effective tracking software for precise analytical reports
 Integration of multiple models to cater to your custom needs.
At RAD365 Media, our digital marketing team understands that
businesses have ongoing challenges. Finding custom solutions is the priority
for us. If you feel like discussing more about the different email marketing
models, contact us here.
www.rad365media.com