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R2i Drives Online Sales with Comprehensive Digital Marketing Plan for Buck Wear

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R2i Drives Online Sales with Comprehensive Digital Marketing Plan for Buck Wear

  1. 1. Presentation Details: R2i Drives Online Sales with Comprehensive Digital Marketing Plan for Buck Wear Presented To: AMA Baltimore
  2. 2. Buck Wear Customer Profile <ul><li>Founded in 1992, Buck Wear provides quality apparel that speaks to the outdoor lifestyle of their customers. </li></ul><ul><li>Throughout their 18 year history, Buck Wear had achieved successful wholesale distribution, and had very little experience marketing directly to consumers. </li></ul><ul><li>Buck Wear had recently redesigned their website and wanted to focus on growing their online presence, increase brand awareness amongst online consumers, extend their community into social networks, and build their email marketing database. </li></ul>
  3. 3. Confidential 06/10/11 R2i’s Digital Marketing Approach Identifying solutions for Buck Wear’s Business Objectives <ul><li>Increase brand awareness amongst the target online consumer using a combination of effective digital marketing tactics </li></ul><ul><li>Increase the volume and quality of online web conversions using relevant messaging and by increasing organic search engine ranking of the Buck Wear website with relevant terms </li></ul><ul><li>Use a combination of digital marketing tactics to increase engagement and interaction with the Buck Wear customer base as well as target audience </li></ul><ul><li>Apply analytics to obtain a deeper understanding of target audience behavior and an understanding of what drives online sales </li></ul>
  4. 4. Confidential 06/10/11 Search Engine Optimization & Search Engine Marketing Improved organic rankings of Buck Wear website using SEO best practices combined with Search Engine Marketing campaigns.
  5. 5. Integrated Digital Marketing Experience Developed an integrated digital marketing experience that spanned across digital tactics including Social Media, Email, unique campaign landing pages, and Paid Media.
  6. 6. Paid Media Partnered with targeted online communities to drive web traffic and online sales.
  7. 7. Facebook Marketing Increased community engagement through strategic Facebook content.
  8. 8. Facebook Marketing Increased audience engagement and loyalty with strategic Facebook content and campaigns.
  9. 9. ‘ Redneck Yourself’ Campaign Developed a fun and engaging ‘Redneck Yourself’ campaign tool that allowed current and potential fans to interact with the Buck Wear brand.
  10. 10. ‘ Redneck Yourself’ Campaign Digital tactics drove to the shareable campaign content, allowing potential and current fans to interact with the Buck Wear brand.
  11. 11. Digital Marketing Results Doubled month over month website visitor activity and goal conversions Web traffic increased by 50% during the November ‘Redneck Yourself’ Campaign Conversions increased by 170% during the November ‘Redneck Yourself’ Campaign
  12. 12. Digital Marketing Results Increased fan base to over 26,000 and increased the average daily interactions on Facebook by over 400%
  13. 13. <ul><li>40% increase in online sales from Q1 to Q2 </li></ul><ul><li>130% increase in online sales from Q3 to Q4 </li></ul>Business Results Drove a consistent increase in online sales on a quarterly basis across the six months of r2i’s digital marketing efforts
  14. 14. About R2i R2i creates value for our clients through strategic marketing initiatives that bridge the customer conversation from branded properties to social platforms. Our proprietary technology and interactive user experiences build and foster online communities. www.r2integrated.com Baltimore / Washington, DC • Seattle • Boston