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Stop Having a Conversation With Yourself and Start Interacting With Your Audience

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Some might call it a Catch 22. You need data to expand your audience, but you need a large audience to generate data. We sat down with Sachin Kamdar of Parsely to learn how to use interactive content to gather data and audience insights.

Publicada em: Marketing
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Stop Having a Conversation With Yourself and Start Interacting With Your Audience

  1. 1. Stop Having a Conversation With Yourself and Start Interacting With Your Audience Presented by: Sachin Kamdar, CEO and Co-founder, Parse.ly Owen Fuller, Chief Evangelist, Boombox
  2. 2. Owen Fuller @owenfuller Sachin Kamdar @SachinKamdar
  3. 3. A recording of this presentation will be sent to all registrants A recap will be posted to the Boombox blog Please ask questions via GoToWebinar Share the love on social: #BoomboxWebinar @boomboxteam @parsely
  4. 4. The worlds’ simplest quiz tool
  5. 5. The platform for people who create world-class interactive content
  6. 6. Tens of thousands of quizzes & polls being taken millions of times World’s best publishers, brands and agencies
  7. 7. What’s happening with content? More interaction Hieroglyphics Paper Billboards Mail Email Blogs TV Digital images Video Surveys/polls Infographics Lists Quizzes
  8. 8. Sachin Kamdar CEO, Co-Founder
  9. 9. Stop Talking to Yourself!
  10. 10. Start having a conversation!
  11. 11. How to get to know your audience through analytics to create personalized and engaging content.
  12. 12. Whose Readers? 400+ premier content websites 40 Billion page views / events tracked monthly 600 million de-duped visitors each month
  13. 13. Let’s talk about formats • Text or Image Based • Slideshows • Quizzes • Polls • Data Visualizations • Videos
  14. 14. Text or Image Based
  15. 15. Problems: Part I
  16. 16. Quizzes & Polls
  17. 17. Problems: Part II
  18. 18. Data Viz, Videos
  19. 19. Problems: Part III
  20. 20. Why are these formats being created? Metrics. - Page views: Slideshows! - Time on Page: Quizzes/Visualizations - Higher CPM: Video
  21. 21. What’s missing?
  22. 22. Use analytics to create personalized and engaging content based on their behavior - not the format. What Can You Do?
  23. 23. Using Analytics to Start the Conversation
  24. 24. Analytics tell you about your audience. Page views, visitors = Discovery Engaged time = Attention Post engagement (i.e. shares, comments)= Action Loyalty = Trust
  25. 25. Okay… but how?
  26. 26. 1) Understand the Status Quo
  27. 27. 2) Understanding Your Audience
  28. 28. Other questions about your audience:
  29. 29. Making Distribution Personalized
  30. 30. You’ve listened to your audience!
  31. 31. 10. Show me something cool
  32. 32. 9. Ask me interesting questions
  33. 33. 8. Be fair
  34. 34. 7. Reel me in with your title
  35. 35. 6. Help me feel sufficiently assessed
  36. 36. 5. Feed me
  37. 37. 4. Stay on topic
  38. 38. 3. Make me laugh “Laughter is the shortest distance between two people.”- Victor Borge
  39. 39. 2. Give me something to brag about
  40. 40. 1. Make me an offer I can’t refuse
  41. 41. Pro tip for quick hit: put a poll on it
  42. 42. Bottom line: Make something remarkable
  43. 43. Stop Having a Conversation With Yourself and Start Interacting With Your Audience Presented by: Sachin Kamdar, CEO and Co-founder, Parse.ly Owen Fuller, Chief Evangelist, Boombox

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