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Intro to social media - YTA Peer Group Presentation

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To SN or not to SN What is social media and why does it matter? YTA Service Executives Peer Group March 13, 2009
So much to do... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What are social networks? ,[object Object],[object Object],[object Object],[object Object]
What is social media?
Who uses social media? Most frequent users are 18-33 BUT 73% of 50+ users are on at least once a month
What do they use social media for? ,[object Object],[object Object],[object Object]
What do they use social media for? ,[object Object],[object Object]
How engaged are you?
Corporate trends ,[object Object],www.awarenessnetworks.com www.newmarketinglabs.com
Corporate trends ,[object Object],[object Object],[object Object],www.awarenessnetworks.com www.newmarketinglabs.com
Corporate trends – marketing budgets? ,[object Object]
Corporate trends ,[object Object],[object Object],[object Object],[object Object],www.awarenessnetworks.com www.newmarketinglabs.com ,[object Object],[object Object],[object Object],[object Object]
Corporate trends ,[object Object],[object Object],[object Object],[object Object]
Corporate trends ,[object Object]
Question… ,[object Object]
The simplest marketing equation CwC + R2B = $$$
of Social Velocity ontent onnections ommunity onversion C C C C C C C C
ontent ,[object Object],[object Object],[object Object],[object Object],C CwC + R2B = $$$
onnections ,[object Object],[object Object],[object Object],[object Object],C CwC + R2B = $$$
ommunity ,[object Object],[object Object],[object Object],C CwC + R2B = $$$
onversion ,[object Object],[object Object],[object Object],[object Object],C CwC + R2B = $$$
People buy from people ,[object Object],[object Object],[object Object],[object Object]
Getting started ,[object Object],[object Object],[object Object],[object Object],[object Object]
Profile ,[object Object]
It’s a process… ,[object Object],[object Object],[object Object]
No time for 10 commandments... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate success stories
Corporate success stories - Dell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate success stories - Dell ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct2Dell
Dell Ideastorm
Brand and message monitoring
Dell Island – Second Life
Using Linked In
Nobody cares about online chatter?
72,215
wow.
1,382
Aftermath ,[object Object],[object Object],[object Object]
 
Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever - Cameron Marlow, research scientist at Facebook The average male Facebook user with 120 friends: Leaves comments on 7 friends’ photos, status updates, or wall Messages or chats with 4 friends The average female Facebook user with 120 friends: Leaves comments on 10 friends’ photos, status updates, or wall Messages or chats with 6 friends The average male Facebook user with 500 friends: Leaves comments on 17 friends’ photos, status updates, or wall Messages or chats with 10 friends The average female Facebook user with 500 friends: Leaves comments on 26 friends’ photos, status updates, or wall Messages or chats with 16 friends
Thanks! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Marie Marketing CoPilot 1-866-288-2310 [email_address] http://twitter.com/mariewiese www.linkedin.com/pub/0/159/480

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Intro to social media - YTA Peer Group Presentation

  • 1. To SN or not to SN What is social media and why does it matter? YTA Service Executives Peer Group March 13, 2009
  • 2.
  • 3.
  • 4. What is social media?
  • 5. Who uses social media? Most frequent users are 18-33 BUT 73% of 50+ users are on at least once a month
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16. The simplest marketing equation CwC + R2B = $$$
  • 17. of Social Velocity ontent onnections ommunity onversion C C C C C C C C
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 29.
  • 32. Brand and message monitoring
  • 33. Dell Island – Second Life
  • 35. Nobody cares about online chatter?
  • 37. wow.
  • 38. 1,382
  • 39.
  • 40.  
  • 41. Humans may be advertising themselves more efficiently. But they still have the same small circles of intimacy as ever - Cameron Marlow, research scientist at Facebook The average male Facebook user with 120 friends: Leaves comments on 7 friends’ photos, status updates, or wall Messages or chats with 4 friends The average female Facebook user with 120 friends: Leaves comments on 10 friends’ photos, status updates, or wall Messages or chats with 6 friends The average male Facebook user with 500 friends: Leaves comments on 17 friends’ photos, status updates, or wall Messages or chats with 10 friends The average female Facebook user with 500 friends: Leaves comments on 26 friends’ photos, status updates, or wall Messages or chats with 16 friends
  • 42.