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How to Quickly and Easily Collect! 
Customer and Employee Insights!
Agenda 
Introduction 
Qualtrics at a Glance 
Customer Insight Demo 
Employee Insight Demo 
Q&A
Dani Wanderer 
Head of Marketing 
Jordan Plater 
Account Executive, Employee Insights 
Josh Cazier 
Sales Engineer
Qualtrics at a Glance
Customer 
Insights
Top 5 Ways to Use Qualtrics 
to Gather Customer Insights 
1. Customer Satisfaction Programs 
2. Net Promoter® Score 
3. Voice of the Customer 
4. Customer Retention 
5. Concept Testing
The Experience Gap 
Source: 
Bain 
& 
Company 
Companies that believe 
they provide a superior 
experience 
Companies whose 
customers agree
The Value Gap 
Source: 
Bain 
& 
Company 
Companies that believe 
they provide a superior 
experience 
Companies whose 
customers agree
Product Demo
Employee 
Insights
Top 5 Ways to Use Qualtrics 
to Gather Employee Insights 
1. Employee Engagement Surveys 
2. 360-degree Employee Assessments 
3. Employee Satisfaction 
4. Employee Feedback 
5. Exit Interviews
How Engaged Are Employees? 
According to Gallup’s 2013 State of the American Workplace 
only 30% of employees are engaged in their work. 
If your company were a 10-person crew team, statistically speaking: 
• 3 employees are rowing with all their hearts 
• 5 are just along for the ride, looking at the scenery 
• 2 are trying to sink the boat
Diagnosing Disengagement: 
Stop the Infection From Spreading 
• Actively disengaged employees 
cost the US economy ½ a trillion 
dollars per year 
• They are more likely to: 
• Steal from their employers 
• Negatively influence co-workers 
• Drive customers away 
Gallup, 
State 
of 
the 
American 
Workplace: 
Employee 
Engagement 
Insights 
for 
US 
Business 
Leaders, 
2013
Why Organizations Care About 
Employee Engagement 
Engagement is a proven driver of: 
• Quality 
• Revenue 
• Customer Service 
• Retention 
• Productivity 
Gallup, 
State 
of 
the 
American 
Workplace: 
Employee 
Engagement 
Insights 
for 
US 
Business 
Leaders, 
2013
Product Demo
Why Customers Use Qualtrics 
Most Powerful 
Platform 
Enterprise-wide 
Scalability 
Best-in-Class 
Security 
Easiest to Use 
Products 
Award-winning 
Customer Support 
The 
Global 
Standard 
in 
Insight 
Technology
Questions?

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How to Quickly and Easily Collect Customer and Employee Insights

  • 1. How to Quickly and Easily Collect! Customer and Employee Insights!
  • 2. Agenda Introduction Qualtrics at a Glance Customer Insight Demo Employee Insight Demo Q&A
  • 3. Dani Wanderer Head of Marketing Jordan Plater Account Executive, Employee Insights Josh Cazier Sales Engineer
  • 4. Qualtrics at a Glance
  • 5.
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  • 9.
  • 11. Top 5 Ways to Use Qualtrics to Gather Customer Insights 1. Customer Satisfaction Programs 2. Net Promoter® Score 3. Voice of the Customer 4. Customer Retention 5. Concept Testing
  • 12. The Experience Gap Source: Bain & Company Companies that believe they provide a superior experience Companies whose customers agree
  • 13. The Value Gap Source: Bain & Company Companies that believe they provide a superior experience Companies whose customers agree
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  • 19. Top 5 Ways to Use Qualtrics to Gather Employee Insights 1. Employee Engagement Surveys 2. 360-degree Employee Assessments 3. Employee Satisfaction 4. Employee Feedback 5. Exit Interviews
  • 20. How Engaged Are Employees? According to Gallup’s 2013 State of the American Workplace only 30% of employees are engaged in their work. If your company were a 10-person crew team, statistically speaking: • 3 employees are rowing with all their hearts • 5 are just along for the ride, looking at the scenery • 2 are trying to sink the boat
  • 21. Diagnosing Disengagement: Stop the Infection From Spreading • Actively disengaged employees cost the US economy ½ a trillion dollars per year • They are more likely to: • Steal from their employers • Negatively influence co-workers • Drive customers away Gallup, State of the American Workplace: Employee Engagement Insights for US Business Leaders, 2013
  • 22. Why Organizations Care About Employee Engagement Engagement is a proven driver of: • Quality • Revenue • Customer Service • Retention • Productivity Gallup, State of the American Workplace: Employee Engagement Insights for US Business Leaders, 2013
  • 24. Why Customers Use Qualtrics Most Powerful Platform Enterprise-wide Scalability Best-in-Class Security Easiest to Use Products Award-winning Customer Support The Global Standard in Insight Technology