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BUILDING GREAT 
MOBILE SURVEY 
EXPERIENCES
Braydon Anderson!
Product Marketing, Qualtrics!
Ryan Nelsen!
Product Marketing, Qualtrics!
WEBINAR SPEAKERS
The Mobile Movement!
Mobile Surveys!
SMS!
In-the-Moment & Offline Surveys!
!
SESSION AGENDA
The average person looks at their phone 150 times a day.	
  
91% American adults have a cellphone!
74% Have a smartphone!
...
THE MOBILE 
SURVEY REVOLUTION
!
Greater than !
20% of surveys are !
now taken !
on a mobile device!
Yet, 36% of researchers are NOT leveraging mobile!
TWO MAJOR ISSUES
Biased response!
Biased non-response!
Only 1-5% will a...
Qualtrics Research Suite Makes it Easy!
!
Deliver clean, branded surveys to
respondents regardless of device !
!
Capture t...
QUALTRICS MOBILE FEATURES
Announcing: Mobile Survey Preview & Mobile Matrix Question
MOBILE DEMO
QUALTRICS 
SMS SURVEYS
DID YOU KNOW?
POCKET FEEDBACK, ON-THE-GO
!
Now you can:!
!
•  Interact with consumers directly on
their smartphone!
•  Per...
DID YOU KNOW?
•  90% of text messages are opened and read within 3 minutes

•  98% of SMS responses are collected within 2...
•  In-the-moment Insights!
•  Post-transactional Feedback!
•  Promotional Offerings (Done the right way)!
•  University Re...
ENTER TO WIN A SHOPPING SPREE
BOTTOM OF
RECEIPT
ON-CAMPUS FEEDBACK
SMS SURVEYS DEMO
QUALTRICS 
OFFLINE SURVEYS
IN-THE-MOMENT 
RESEARCH
ASKING
OBSERVING
•  Manual entry!
•  Data errors!
•  Lost/wasted data!
•  Lack of centralized data!
•  No reporting!
•  Inefficient!
•  Time...
Capture in-the-moment feedback on your
tablet or smartphone anytime, anywhere —
without an Internet connection. Perfect fo...
1 
Face-to-face feedback
2 
Focus groups!
3 
Shopper experience!
4 
Consumer intercept research!
5 
Concept testing!
6 
Se...
EVENT FEEDBACK
Responsive Themes
Mobile Compatibility Advisor
Device Detection
Mobile Survey Preview
Mobile Matrix Questions
SMS Surveys
...
•  Set accurate time expectations up front!
•  Have someone else test the length of the survey on a mobile phone!
•  Think...
RECOMMENDED NEXT STEPS
Re-evaluate
your survey
questions "
and optimize "
for mobile
Leverage the
mobile
technology "
in Q...
Q&A
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
Build Great Mobile Survey Experience with Qualtrics
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Build Great Mobile Survey Experience with Qualtrics

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Mobile devices are radically changing the way we do business and how we collect data. According to the latest GRIT report, over 60% of researchers use mobile surveys to conduct their research. Come see how Qualtrics' latest innovations in mobile survey technology will revolutionize data collection and insights.

Join Ryan Nelsen and Braydon Anderson as they walk you through the new mobile features available in the Qualtrics platform. In 45 minutes you will learn about:

The new "Mobile Preview"
New Patent Pending mobile question types
Page Transitions
Qualtrics SMS Surveys
Qualtrics Offline App

Publicada em: Tecnologia
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Build Great Mobile Survey Experience with Qualtrics

  1. 1. BUILDING GREAT MOBILE SURVEY EXPERIENCES
  2. 2. Braydon Anderson! Product Marketing, Qualtrics! Ryan Nelsen! Product Marketing, Qualtrics! WEBINAR SPEAKERS
  3. 3. The Mobile Movement! Mobile Surveys! SMS! In-the-Moment & Offline Surveys! ! SESSION AGENDA
  4. 4. The average person looks at their phone 150 times a day.   91% American adults have a cellphone! 74% Have a smartphone! 80% Browse the web daily, on a phone! 64% Check email daily, on a phone! ! Source:  Pew  Internet  surveys  2006-­‐2014   Source:  Marke:ng  Land  /  Smart  Insights THE MOBILE MOVEMENT
  5. 5. THE MOBILE SURVEY REVOLUTION ! Greater than ! 20% of surveys are ! now taken ! on a mobile device!
  6. 6. Yet, 36% of researchers are NOT leveraging mobile! TWO MAJOR ISSUES Biased response! Biased non-response! Only 1-5% will access a survey more than once! ! #1 TREND IN RESEARCH Source:  G.  Peterson,  Unintended  Mobile  Respondents,  CASRO  Technology  Conference  
  7. 7. Qualtrics Research Suite Makes it Easy! ! Deliver clean, branded surveys to respondents regardless of device ! ! Capture the right insights from the right people at the right time! ! ! EVOLVING RESEARCH DESIGN
  8. 8. QUALTRICS MOBILE FEATURES Announcing: Mobile Survey Preview & Mobile Matrix Question
  9. 9. MOBILE DEMO
  10. 10. QUALTRICS SMS SURVEYS
  11. 11. DID YOU KNOW? POCKET FEEDBACK, ON-THE-GO ! Now you can:! ! •  Interact with consumers directly on their smartphone! •  Personalize the feedback experience as if they were texting with a friend! •  Build one survey that works for email, social and SMS distribution!
  12. 12. DID YOU KNOW? •  90% of text messages are opened and read within 3 minutes •  98% of SMS responses are collected within 24 hours •  90-94% of customers who answer the first question, answer all questions and 60-70% are willing to provide comments •  Coupons, offers and loyalty programs are redeemed " 8x more than emails •  25-45% is the average industry response rate for SMS
  13. 13. •  In-the-moment Insights! •  Post-transactional Feedback! •  Promotional Offerings (Done the right way)! •  University Research and Student Outreach! •  Real-time Event Feedback ! and Polling! TOP 5 WAYS TO USE QUALTRICS SMS SURVEYS
  14. 14. ENTER TO WIN A SHOPPING SPREE
  15. 15. BOTTOM OF RECEIPT
  16. 16. ON-CAMPUS FEEDBACK
  17. 17. SMS SURVEYS DEMO
  18. 18. QUALTRICS OFFLINE SURVEYS
  19. 19. IN-THE-MOMENT RESEARCH ASKING
  20. 20. OBSERVING
  21. 21. •  Manual entry! •  Data errors! •  Lost/wasted data! •  Lack of centralized data! •  No reporting! •  Inefficient! •  Time consuming   OLD SCHOOL METHODS
  22. 22. Capture in-the-moment feedback on your tablet or smartphone anytime, anywhere — without an Internet connection. Perfect for use in the field and anywhere your team interacts with customers. ! ! Available for:! •  Apple’s iPad, iPod and iPhone! •  Most Android Tablets! •  Android Smartphones Version 4.1+! NEW SCHOOL: QUALTRICS OFFLINE SURVEY APP
  23. 23. 1 Face-to-face feedback 2 Focus groups! 3 Shopper experience! 4 Consumer intercept research! 5 Concept testing! 6 Self-service feedback (kiosk)! 7 Product development! 8 University research! 9 Employee feedback! 10 Offline & everywhere your customers are! TOP 10 USE CASES FOR IN-THE-MOMENT
  24. 24. EVENT FEEDBACK
  25. 25. Responsive Themes Mobile Compatibility Advisor Device Detection Mobile Survey Preview Mobile Matrix Questions SMS Surveys Offline Surveys MULTI-CHANNEL MOBILE APPROACH
  26. 26. •  Set accurate time expectations up front! •  Have someone else test the length of the survey on a mobile phone! •  Think about color contrast – could be taken in bright sunlight ! •  Don’t expect to get rich, open-ended responses! •  Shorten instructions ! •  Determine which day and time is best for respondents to receive mobile survey! •  Consumers see the SMS history every time they open a new message –  Avoid over-surveying –  Keep messaging consistent ! BEST PRACTICES TO CONSIDER
  27. 27. RECOMMENDED NEXT STEPS Re-evaluate your survey questions " and optimize " for mobile Leverage the mobile technology " in Qualtrics Consider " mobile, SMS & Offline for upcoming projects with the respondents’ view in mind Take a " multi-channel approach to engage your audience
  28. 28. Q&A

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