1. Déjà vu #1
Week 14/01/2011
NEWS MUST
AGENCY
FIGURES S E E
OF THE WEEK OPERATIONS
PICTURES OF THE WEEK
OF THE WEEK
FAILS
OF THE WEEK

2. Déjà vu #1
Week 14/01/2011
NEWS MUST
AGENCY
FIGURES S E E
OF THE WEEK OPERATIONS
PICTURES OF THE WEEK
OF THE WEEK
FAILS
OF THE WEEK

3. NEWS
AGENCY According to
FIGURES
OF THE WEEK eMarketer,
advertising investments
3h32 online
The average time will overtake
spent by French ad investments in
print
people watching TV
(+7 min vs 2009)
in The United
States in 2011

4. NEWS
AGENCY STARBUCKS
NEW LOGO
FIGURES Will Starbucks be the next Gap?
OF THE WEEK The new logo is criticized by customers
PICTURES on the Starbucks Facebook page…
OF THE WEEK

5. Déjà vu #1
Week 14/01/2011
NEWS MUST
AGENCY
FIGURES S E E
OF THE WEEK OPERATIONS
PICTURES OF THE WEEK
OF THE WEEK
FAILS
OF THE WEEK

6. MUST
S E E
OPERATIONS
OF THE WEEK
Intel (click here)
An explosion of windows on your screen,
which reminds us the Sour clip video in
December.

7. MUST
S E E! Chromaroma (click here)
December 2010, London: Using your Oyster Card
OPERATIONS and Bike Key, Chromaroma lets you play the city
as you travel. The goal: defend your territory !
OF THE WEEK

8. MUST
S E E
OPERATIONS
OF THE WEEK
Afterheels (click here)
December 2010, England :
This brand of shoes set up its vending machines in
night clubs: change your high-heels for Afterheels’
ultra comfortable biodegradable ballet ats and
dance the night away!

9. MUST
S E E
OPERATIONS Nike Better World (click here)
OF THE WEEK An interesting concept of navigation for this
new Nike website. No, it’s not 3D…

10. MUST
S E E
OPERATIONS
OF THE WEEK
Evian (click here)
This week in football, the “underdog” team of Evian-
Thonon-Gaillard (sponsored by Evian) beat Olympique
de Marseille (Top League 1 team) in the French Cup …
Evian celebrated this amazing victory - “et vlan”
literally means Bam! - on the front page of L’Équipe, the
famous french sports daily newspaper

11. MUST
S E E WeSc (click here)
An interactive display window that detects pedestrians’ movements
OPERATIONS
OF THE WEEK

12. MUST La Chose, a French ad agency (click here)
For its greetings card, La Chose launched « Mister Like ».
S E E If you become a friend of « Mister Like » on Facebook, he will
like everything you post on Facebook for a week.
Unfortunately, Facebook didn’t like the concept very much and
OPERATIONS deleted Mister Like’s pro le… but he still had enough time to have
OF THE WEEK over 1500 friends. Just in a few hours…

13. MUST
S E E
OPERATIONS
OF THE WEEK
FAILS
OF THE WEEK
Toyota (click here)
A suprising website…
We didn’t quite get it …

14. Déjà vu #1
Week 14/01/2011
SEE YOU !