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China industrial park construction industry indepth research and investment strategy report, 2011 2015
1. 2011-2015 年中国产业园区建设行业深度
调研与投资战略规划分析报告
China Industrial Park Construction Industry Indepth Research and
Investment Strategy Report, 2011-2015
前言
There is kind of substitutability for the industrial park construction and
产业园区建设与传统房地产开发具
有部分替代性。而当前国家对传统房地 the development of traditional real estate. The constant control of
traditional real estate by government currently creates a larger
产项目不断的进行调控,这也客观上
operation
space
for
the
industrial
park
construction
为产业园区建设创造了更大的经营空
http://en.qianzhan.com/report/detail/add0f6a8e6954240.html§ in an
间,减少了产业地产的投资风险,提
objective way, reduces the investment risks of industrial real estate,
高了园区运营的稳定性和可控性,吸
improves the stability and controllability of industrial park operation,
引了更多传统住宅房地产开发商的目
光。金融危机之后,大约有12%的传统 and attracts more attention from traditional housing developers. About
12% traditional real estate developers shift towards the investment of
房地产开发商转投产业园建设项目,
industrial park construction after the financial crisis. And since the
从2005 年第一次房地产调控开始,则
有约30%的传统房地产商转向产业园建 first run of real estate control, 30% traditional real estate developers
设开发,二线城市比例稍低。传统房地 choose the industrial park construction (the ratio will be lower in the
产领域的“泡沫”正在向工业地产涌动。 second-tier cities). The “bubble” of traditional real estate is
transferring towards industrial real estate.
除了联东U 谷以外,亦有不少企业
进军产业园建设。例如远洋地产近期也 Despite LIANDO U Valley, many corporations are involving in the
industrial park construction. For instance, Sino-Ocean has a high在大连高调挺进产业园开发,珠江地
产、富力地产等国内知名地产商之前都 profile industrial development in Dalian currently; some domestic
well-known developers such as Zhujiang Real Estate and R&F
纷纷试水产业地产,不仅如此,连格
力电器、美的集团、海尔集团等国内家 Properties take a hack at industrial real estate not long ago; what’s
电巨子也不约而同地打着产业“扩军”的 more, some domestic household appliance giants like Gree, Midea and
旗号大举圈地,建造自己的产业园区, Haier happen to coincide on the construction of their own industrial
park with the purpose of “expansion”; moreover, the Zhejiang private
甚至是像浙江的民间资本也开始将资
capital also invest to industrial park.
金投向产业园。
As a matter of fact, the industrial park construction has entered the fast
事实上,产业园建设正如理论分析
一样已经驶入了快车道。有关资料显示,development stage as analysis. According to available data, by the end
of 2010 there are 13 new national hi-tech zones and the total number is
至2010 年末,国家级高新区新增了13
70; there are 44 new national economic development zones and the
家,已达到70 家之多;国家级经济开
total number exceeds 100. Quantity of industrial park shows a fast
发区新增44 家,总数超过100 家,产
growing trend.
业园区的数量呈现快速飙升的态势。
Judging from the current development trend of local economy, the
从目前的地方经济发展趋势看,产
industrial park gradually becomes the driving force to the development
业园区确实逐渐成为区域经济发展的
引擎,带动着区域整体实力提升。但是 of regional economy for sure, it promotes the overall improvement of
2. regional strength. However, we should notice that the development
不容忽视的是由于产业地产开发及运
and operation of industrial real estate are in the initial stage that
营刚处于起步阶段,开发企业和运营
corporations and operators lack of experiences. Furthermore,
商的经验不足,加之在开发过程中会
government may interfere with the development that may causes over面临地方政府的干预,容易出现过度
追求税收、缺乏对园区系统科学的专业 attention on tax, shortage of systematic and professional planning for
规划、吸引追求低成本和低税收的产业 industrial park, attracting the entry of industries with low cost and low
tax, etc. Taking all these factors into consideration, there are many
进驻等问题,容易引发区域集聚效应
差、土地利用效率偏低、企业同质化竞 problems for the industrial park construction as follows: weak regional
争严重、忽视构建产业环境、配套不平 concentration effect, low utilization rate of land, severe
衡、产业带动作用不明显等诸多问题。 homogenization competition for corporations, ignorance of industrial
environment construction, imbalance of supporting facilities, weak
基于产业园开发运营现状及存在的
leading role of industry, etc.
问题,本报告提出了相关改善方案,
Basing on the development and operation status, and existing
主要从中国产业园区建设行业的发展
现状、开发及经营模式、传统房地产商 problems of industrial park, this report proposes corresponding
solutions which emphasize the development status of China’s
在产业园建设领域及园区投资运营企
industrial park construction industry, development and business
业间的竞争形势等进行分析;由于产
model, competitive landscape of traditional real estate developers in
业园区作为一个具有独特吸引力的区
域体,具有复杂的双重属性。它一方面 the field of industrial park construction and industrial park investment.
As a regional body with unique attraction, the industrial park with
是相关企业的区域聚集体,表现出一
complex dual-characteristics. On one hand it is a regional aggregation
定的宏观性;另一方面由于其运营方
to relevant corporations thus shows a broad perspective; on the other
式多为政府投资或规划,开发企业管
hand, for most of the business model with government’s investment or
理运营,因此又具有一定的微观性;
planning and developers’ management, it shows a microscopic
前瞻将重新定义产业园区细分市场,
perspective. Forward will redefine the market segmentation of
梳理各细分领域竞争现状,针对全国
industrial park, clear the competitive landscape, and analyze the
重点经济区域环境特点分析产业园区
industrial park condition according to the key economic areas’
域形态。
characters.
在对整个行业把控的前提下,我们
Under the premise of controlling the whole industry, we focus on the
对重点产业园区的开发运营企业及园
区本身经营情况、竞争力进行重点分析;developers and operators of industrial park as well as the management
最后从园区投资、开发及运营商关注焦 and competitiveness of industrial park. Moreover, we will have a
点——招商引资进行全面的剖析。报告 comprehensive analysis of investment attraction, which is the focus
中同时佐之以全行业近5 年来全面详实 point for industrial park investors, developers, and operators.
的一手市场数据,让您全面、准确地把 Meanwhile, together with the comprehensive and detailed market data
which is accumulated for 5 years, Forward helps you to grasp the
握整个产业园区建设行业的市场走向
和发展趋势,从而在竞争中赢得先机! market and development trends of industrial park construction
industry, so as to win advantages from competition!
本报告最大的特点就是前瞻性和适
时性。报告通过对大量一手市场调研数 Major characteristics of this report are forward-looking and timeliness.
Base on the forward-looking analysis of massive research data, we
据的前瞻性分析,并根据对产业园区
further analyze the development scale and competitive landscape of
建设行业的发展轨迹及多年的实践经
industrial park construction industry. Along with the industry
验,对该行业未来的发展前景做出审
慎分析与预测。是产业园区投资、开发 development route and our practical experience, we analyze and
predict the future development prospect of industrial park construction
及运营商准确了解行业当前最新发展
industry. This report is of a high value for both industry manufacturers
动态,把握市场机会,做出正确经营
3. 决策和明确企业发展方向不可多得的
精品。
本报告在撰写过程中得到了中国国
土资源部、国家经济信息中心、国家统
计局、国际信息研究所、中国商务部研
究院、清华大学图书馆、以及国务院发
展研究中心市场经济研究所、北京菁华
前瞻市场研究中心等机构的大力支持,
在此我们表示特别感谢!
特别说明:本报告中的大量市场数
据,特别是各个企业的排名数据,仅
供企业作经营参考用,望客户不要用
于企业广告排名比较。否则,由此产生
的一切后果前瞻资讯将不予承担!
前瞻资讯产业研究院
产业园区建设行业研究小组
and investment corporations to accurately know the latest industry
development trend, and obtain market opportunities and determine an
insightful operation strategy and development direction.
Here, we’d like to express our sincere gratitude to National Statistics
Bureau of China, International Information Institute, National Institute
of the Ministry of Commerce, National Tsing Hua University Library,
Institute of Market Economy of the State Council Development
Research Center, and Beijing Qinghua Forward Market Research
Center, etc. Thank you so much!
Notice: all the market data, especially the corporation list data in this
report is only for business reference. Please don’t take the data for
enterprise publicity. Thank you! Or Forward shall not take any
responsibility for any consequences!
Forward and Intelligence Co., Ltd. Industry Research College
Research Team of Industrial Park Construction Industry