K.Implementation 11

Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategy Tactical Decisions Implementing the Marketing Mix Monitoring Results Internal Factors External Factors Adaptation of strategy/tactics The Marketing Implementation Process Berman and Evans 1985

Implementation problems ,[object Object],[object Object],[object Object],[object Object],[object Object]

Implementing a programme - an action checklist ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Total Quality and Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Managing the organisation/stakeholder interface ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Activities to establish and build customer relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Relationship marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mckinsey 7-S framework ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

K.Implementation 11

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K.Implementation 11