QITCOM 2011 Presentation: UK E-Gov Program Presenter: Dr. Julia Glidden - Managing Director, 21cConsultancy

1. Social Media and Digital Engagement: The UK Strategy Dr Julia Glidden Manging Director, 21c Consultancy Doha, Qatar May 2011

2. What is Web 2.0 “Web applications that facilitate participatory information sharing, interoperability, user-centered design and collaboration. Examples of Web 2.0 include social networking sites, blogs, wikis, video sharing sites, hosted services, web applications, mashups and folksonomies.” Wikipedia “What the Web was supposed to be all along.” Tim Berners-Lee inventor of the World Wide Web

3. “Off With Their Heads....”

4. Where we Came from ….

5. u Engage with citizens digitally and encourage citizen-generated content to help achieve the Government’s social and economic objectives v Give innovatorsthe informationthey need, when they need it, free to re-use in a way that maximises long-term economic and social benefits

6. “You YouTubeIf You Want To!”

7. ‘Twitter Tzar’ Appointed The Cabinet Office said his new role will see him: "work across government departments to encourage, support and challenge them in moving from communicating to citizens on the web to conversing and collaborating with them through digital technology – including blogs and social networking sites such as Twitter and Facebook.’’

8. A Shift to User Generated Content

9. Authentic Content from Public Servants

10. Citizens Expressing Views Digitally

11. Citizens Giving Feedback on Public Services

12. 12 Citizens & Government Collaborating on Policy

13. Civil Society Feedback Platforms

14. 14 Freeing Data: the data.gov.uk programme

15. Real Time Energy Use in Gov Departments

16. Where Are We Now?

17. Celebrity ‘Digital Champion’ Digital 2010 and Beyond: Revolution not Evolution

18. Support from the Top ❶ Keep the IT simple – it’s not really an IT project ❷ Use third-party or open source capabilities wherever possible ❸ Be unpolished if necessary, and then improve ❹ Engage with potential users & seek feedback ❺ Take small steps and do the easy things first ❻ Learn what works for your organisation ❼ Each organisation needs to make its own journey

19. Questions or Thoughts? Call: +44 (0) 20 7616 8444 eMail: julia@21cConsultancy.com Twitter: @JuliaGlidden