This presentation provides an overview of Purple Ventures, a business incubator. It discusses Purple Ventures' services across various stages of a business's lifecycle from startup to expansion. These services include idea evaluation, market research, technology consulting, policies/processes development, fundraising assistance, and exit analysis. The presentation also provides examples of Purple Ventures' clients and testimonials praising its support. It then details a case study of how Purple Ventures helped a large events company restructure and substantially increase its revenue and profit.

1. Presentation to:
Potential Client
Brief Overview of Purple Ventures

2. Disclaimer
• This presentation or any part of the presentation cannot be copied and/or duplicated and/or disseminated in any
manner and/or in any forms by any means, or redistributed.
• This communication is for general information purpose only, without regard to specific objectives, financial
situations and needs of any particular person
• This presentation does not constitute an offer or invitation to purchase or subscribe for any securities in any
jurisdiction, including the United States. No part of it shall form the basis of or be relied upon in connection with any
contract or commitment whatsoever.
• No representation or warranty, expressed or implied is made as to, and no reliance should be placed on, the
fairness, accuracy, completeness or correctness of such information or opinions contained herein
• Certain statements made in this presentation may not be based on historical information or facts and may be
“forward looking statements”, including those relating to the Company’s general business plans and strategy, its
future financial condition and growth prospects, and future developments in its industry and its competitive and
regulatory environment
• The Forward Looking Statements contained in this presentation may speak only as of the date of this presentation,
and hence and it may not reflect the current views of Purple Group, its group companies and /or its affiliates or
subsidiaries.
• Actual numbers may differ materially from these forward-looking statements due to a number of factors, including
future changes or developments in the Company’s business, its competitive environment and political, economic,
legal and social conditions in India. Given these uncertainties, readers/viewers are cautioned not to place undue
reliance on such Forward Looking Statements, and should rely entirely on their own independent enquiries,
investigations and advice regarding any information contained in this presentation. Any reliance placed by a
reader/viewers on the information contained in this presentation is wholly at their risk.
• The Company may alter, modify or otherwise change in any manner the content of this presentation, without
obligation to notify any person of such revision or changes
• Copyright of presentation solely and exclusively belongs to Purple Group and its Companies., and regardless of the
purpose, any reproduction and/or use of this presentation in any shape or form without the prior written consent of
Purple Group and its Companies is strictly prohibited

3. Our Key Target Audience - MSMEs
Key reasons for poor growth among MSMEsMSMEs In India(1)
36 38 39
41
43
45
0.00
5.00
10.00
15.00
20.00
25.00
30.00
35.00
40.00
45.00
50.00
2007 2008 2009 2010 2011 2012
It is estimated that in terms of value, the sector accounts for about 45 per cent of the manufacturing output and
40 per cent of the total exports of the country.
Unit (Mn) 80.5 84.2 88.1 92.2 96.6 101.3
No. of MSMEs In
India
Employment by MSMs
Most
Common
Common
Least Common
 Inadequate marketing
capability
 Lack of infrastructure
 Delayed and inadequate
finance
 Lack of managerial
competence
 Obsolete technology
 Tough competition
 High cost of funds
 Delay in government
approval
 Delay in realization of
receivables
 Creation of awareness
One rupee of investment in fixed assets in the MSME sector, produces an estimated 4.6 rupees of goods and
services with an incremental 10 percent in value addition.
(i) A micro enterprise is an enterprise where investment in plant and machinery does not exceed Rs. 25 lakh;
(ii) A small enterprise is an enterprise where the investment in plant and machinery is more than Rs. 25 lakh but does not exceed Rs. 5 crore; and
(iii) A medium enterprise is an enterprise where the investment in plant and machinery is more than Rs.5 crore but does not exceed Rs.10 crore.
Source: MSME: Micro, smalll and medium enterprise, Source: MSME Annual Report 2012

4. Why Incubate?
Key Statistic on incubators around the world
 87% of incubator graduates stay in business, in contrast to 44% of all firms.
 On an average, incubator clients spend 33 months in an incubation program.
 Technology incubators account for 39% of incubation programs.
 Only 25% of incubation programs report that they take equity in some or all of their clients.
 For every $10,000 invested in business incubators, up to nearly 70 local jobs are generated.
 Out of 9,000 incubators in the world , Indian has only 130 and the Government, prestigious educational
institutions like IIMs and the IITs and Angel Funds currently play an important role in the incubation of SME
start up ventures in India.
 The success rate of incubated companies in India is 60-70 per cent, comparable to that in America.
 The 'First Status Report on Technology Business Incubation' in India also stated that 20 to 30 per cent of
incubated companies make it big.
 Early stage funding accounted for just 13% of the deals by venture capitalists and private equity in India,
Source: Company research

5. Introduction To Purple Ventures
 Part of the Purple Group, Purple Ventures is one of the leading private business incubators
providing 360o service across business lifecycle with specific focus on start-up and
emerging businesses.
 We analyze problems beyond traditional tools and believe in utilizing contemporary tactics,
platforms, adding an angle of innovation to take it beyond expectations.
 Purple Ventures acts as a one stop solution for clients across the business and individual
lifecycle – from ideas to execution, from problems to solutions and from innovation lifecycle
to growth lifecycle.
Execution Par
Excellence
Huge Time and
Cost Saving
Foster Business
Productivity
and Growth
Simplified
Procedures
through
In House
Technology
Analysis and
Mitigation of
Risks

6. Our Products Across Business Lifecycle
Attentionfrom
Investors
Financing
Decision
Realizationof
Gains
Economiesof
Scale
Seed Stage
Startup Stage
Growth Stage
Expansion Stage
Exit Stage
Our Key Focus

7. Various Stages Of Our Services
Startup Stage Growth Stage Expansion Stage Exit StageSeed Stage
Idea Evaluation
Market Research
Technology Consulting
Policies and Processes
Business Proposal
Product Development
Incorporation & Advisory board
Fund Raising
Social and Client Networking
Ongoing Initiative
Exit Analysis
Other Consulting

8. Idea Evaluation
 Idea brainstorming
 Idea screening
 Basic idea evaluation
 Innovation assessments
 Team and work
assessment
 Feasibility assessment
and step forward
 Advice on innovative
business models
Market Research
 Complete research on
the idea and product
 Sector specific in-depth
research
 Market analysis and
potential risk
 Competitive analysis
 Market definition, pricing
and sizing
 Design and launch
surveys
 Identification of critical
factors and feedback on
plans
Business Proposal
 Corporate risk analysis &
mitigation
 Creation of detailed
financial business model
 Creation of business plan
 Develop a sources and
uses budget
 Marketing Strategies
 Product design,
development practices,
processes and
technology
 SWOT Analysis
Incorporation & Advisory
board
 Advice on type of legal
entity
 Help in legal entity
formation
 Creation of advisory /
board members
 Creation of brand
 Creation of effective
workflow
 Intellectual property
 Liaison with company
secretarial and lawyers
Fund Raising
 Determining the
appropriate capital
requirements
 Creation of business
model
 Information
Memorandum & Timeline
 Investor presentation
 Teaser
 Determining source of
funding
 Assistance in
negotiations for capital
increase
Policies and Processes
 Use of our proprietary
document management
technology of
purplecontrol.com
 Create Guidelines and
policies for:
 Corporate
 Branding
 Human Resource
 Technology
 Accounting
 Marketing
 Manufacturing
 Call Centers
Details of Services Provided By Us
Technology Consulting
 Creating a more detailed
MIS platform
 Review of technology
options
 Creation of System
requirement specification
 Creation of technology
application
 Assistance with online
website, and other
mobile app
Social and Client
Networking
 Identifying various
networking platforms
 Networking activities to
attract clients
 Access to angel
investors, VCs, Forums
 Social Networking
analysis
 Increase brand value
 Help in overall image
consulting

9. Product Development
 Development of the
Prototype
 Liaising with
manufactures and
developers
 Development of mock
product / application
 Liaising with testing and
research organizations
for approval
Ongoing Initiative
 Accounting and Financial
Consulting
 Ongoing HR Consulting
 Strategy Consulting,
 Marketing Consulting
 Legal Coordination
Other Consulting
 Analysis and mitigation of
ongoing risks
 Gap Analysis
 Brand consulting
 Inventory Management
 Mentoring for overall
business analysis
 Diversification of Product
Portfolio
 Other business specific
consulting
Exit Analysis
 Analyzing exit
opportunities
 Liaising with various
agency to execute the
exit deal
 Counseling the company
as to strategy and tactics
for negotiating with
potential acquirer and
participating in such
negotiations
 Analyzing business value
Details of Services Provided Through Partners

10. Some Of Our Key Clients1
Mentor
Various NGO’s
Incubator
Micro Finance
Companies
Incubator
Real Estate
Developer
Incubators and
Equity Investors
Event
Engagement
Hospitality
Companies
Incubators and
Equity Investors
Infotainment &
Media company
Incubators and
Equity Investors
Incubator
Wind Mill
Manufacturer
Online SAAS
Application
Incubators and
Equity Investors
Online
Concierge
Incubators and
Equity Investors
Incubator
Gold Retail
(1) The names of the client are not disclosed due to our confidentiality agreements

11. Some Of Our Key Clients1
Strategic Advisor
Rural Tourism
Companies
Strategic Advisor
Power and
Infrastructure
Company
Strategic Advisor
Plastic Card
Manufacturer
Company
Strategic Advisor
Chain of Dental
Clinic
Strategic Advisor
Hotel in
Ahmadabad
Advisory Board
Play school and
Activity Centre
Advisory Board
Business
School
Exit Consultant
Hair Salon
(1) The names of the client are not disclosed due to our confidentiality agreements

12. Testimonials
Growing a business demands the focus of a company's senior management team. Purple Ventures enabled us
to complete our business plan with minimal impact to our most valuable asset -- time. Purple Ventures will
continue to be an important contributor to our business team as we continue to evolve our approach to
attracting the investment community. The team at Purple Ventures delivered exceptional quality service in every
aspect of their client services. Their staff of professionals were extremely instrumental in fine tuning my creative
vision into a well developed business plan.
-Zuzer Lucknowala, Party Cruisers Pvt. Ltd.
Purple Ventures prepared a financial plan for my company. Their research work was very accurate, and the
average sales, revenue and cash flow data prepared me to make realistic decisions. They are a group of
committed, dedicated and knowledgeable professionals who are with you during the process, and after. With
Purple Ventures on your side, you are in a win-win situation. They placed themselves in my situation and
analyzed my business as if it were their own business. I could never recommend any firm but Purple Ventures
to provide business planning and consultancy services at this level of quality.
-Nisarg Doshi, Doshi Group of Companies
The Purple Ventures’ team was always very professional in their interactions and all commitments made were
honored before the expiry of the deadlines. We also appreciated the way in which the Purple Ventures’ team
was able to comprehend the details of our social project and capture them correctly in the appropriate financial
fields. The financial expertise of Ateet Sanghavi was extremely useful in making out a complex business plan.
We strongly recommend the expertise and services of Purple Ventures for any organization that seeks to make
a multi-year financial projection!
- ArthurThangiah, Sahaara Charitable Society
I worked with the team at Purple Ventures to accelerate the development of my company’s financial plan and
strategies. They are a sharp, creative, and results-focused group. I recommend them highly to companies of all
sizes looking to turbo-charge the development of their strategic business plans and their business.
-Dhruv Lakra, Mirakle Couriers

13. Case Study - Party Cruisers Private Limited
About the CompanyDeal Synopsis
 Party Cruisers Pvt. Ltd. has been part of the
Hospitality and Events industry for almost 20
years.
 One of India’s largest marriage management
and décor company
 It is promoted by Dadar Catering College
graduates and dynamic husband-wife duo
Rachana and Zuzer Lucknowala.
 On the panel of 16 5 star hotels in Mumbai,
Lonavala and Goa
 Under the hospitality business there is 1
restaurant viz. Dio’s, whereas the event
management business comprises of Vivaah,
Event Factory and Vows.
Equity Investor and
Sole Advisors
Party Cruisers
Private Limited
Sole Advisors
Created a robust franchise model
Advised in creating 5 additional brands
Helped in restructuring and substantially increasing
shareholder value
Helped in creating a professional board
Created various marketing and business strategies, which
have substantially contributed to their revenue
Currently in the Expansion Stage

14. Change in business Structure…
Case Study - Party Cruisers Private Limited
Change in business model….
Resulted in Huge Financial Growth (INR Mn) Future Plans
Party Cruiser
Private Limited
Dios LLP
Party Cruiser Private
Limited
Created a separate legal entity of Limited Liability
partnership for the hospitality business thus creating more
transparency, business focus and tax planning
141
659
5
53
Revenue Profit
2009 2013
Create a robust franchise model
Focused on wealth creation by event management
Increase of impalement in hotels
Closed non performing business
Created more accountability and transparency along with a
professional team
 The company is currently in the expansion
stage to raise second of funding to expand its
event business in 30 city, thus creating India's
largest marriage décor company
 It also plans to open 3 more restaurants /
banquets in Mumbai, Nagpur and Pune
 Enhance shareholders value by SME listing

15. Why Us?
Reflection
Responsive
Relationship
Resilience
Rationality
Resourceful

16. Purple Ventures Management Consultants LLP
14 A, Jolly Maker Chambers,
Nariman Point, Mumbai -400 021, India
T: +91 22 6615 8000
F:+91 22 6656 2215
E: admin@purpleventures.co.in
Thank You