Find out what the key elements for a successful website design are.

1. The Key Elementsfor WebsiteDesign
Simple, Consistent & Captivating

2. Designinga websiteisa trickybusiness.Thereare
variousdifferentelementstoconsidersuchasthe
homepage,buttons,spaceandcontent.All theseneedto
combined in anharmoniousway.
Thewebsiteistheimage ofyourcompany,representing
whoyouareand whatyoudo.
Asyouwillseetherearesomekeyelementsyouneedto
payattentionto.
2

3. 3
1
TheHomepage

4. 4
The homepage is one of the most important web pages on your website. It is your virtual front door. Not
only does it need to look good but it also needs to be user friendly.
It has to clearly demonstrate who you are, what you do and what the visitor will get from your website.
Ifvisitors cannotidentify with what youdo within seconds they wont stick around.
Ithas to communicate a compelling value proposition.
Itneeds to includecall-to-action (CTAs) to direct visitors to the next steps.

5. 5
2
Space

6. 6
Space is one of the most important elements because it dictates everything from flow to readability.
Spacing needs to be consistent and the same need to be used between elements. It doesn’t always have
to be white and could equally be a background color or a texture since space refers to a lack of
elements.

7. 7
3
Navigation

8. 8
Navigation needs to be simple and easy to identify and use. Hence navigational menus need to be kept
to a minimumto avoid overwhelmingusers. Aim for five to ten –at most- navigation items.
Theeasier it is for users to navigate throughoutyoursite, the longertheyare likely to interact with it.

9. 9
4
About us Page

10. 10
TheAbout Us page should clearly tell
users who youareand what youdo.
Youshould includeenough
information without overdoing to
avoid boring youvisitors.

11. 11
5
Contact Information

12. 12
Contact information needs to behighly
visible since it adds legitimacy to yoursite
and business. Includeyour physical
location information if youhaveone.
Consider adding yourcontact information
to all yourstatic headers orfooters.

13. 13
6
Call-to-Action

14. 14
Prior to placing CTAs you need to determine what your site wants to do and what exactly is your CTA. A
CTA can be a subscribe button or a learn more one or a get a started and so on. It is exactly what it says
your call to action and it needs to be obvious enough to lead users to it. To this end you can use color,
contrast or space.

15. 15
7
Search

16. 16
Search has to be unobtrusive but easy to use. Make sure the box is big enough to type terms from your
website. Don’t try to be original; place it on the top right corner of your website where users expect to
find it.

17. 17
8
Footer

18. 18
The footer should be useful, informational and simple. It should be designed to mesh with the site yet
have minimalist feel. It can be a repeat of elements found elsewhere or introduce information that have
no other logical location in the site.

19. 19
9
Buttons

20. 20
Buttons should be recognizable and have a consistent design throughout the site. Thus they should have
the same shape, design effects and feel regardless of their purpose or location. Opt for a set of buttons
uniqueto yoursite and follow a consistent color theme and overall style such as shape or texture.

21. 21
10
Great Images

22. 22
Use stunning visuals to attract your audience. Images need to be stunning but nonetheless custom and
relevant to your product. You wont be able to achieve this by use of stock images no matter how
beautiful theyare.

23. 23
11
Web Fonts

24. 24
Web Fonts are important for compatibility and licensing. The use of a web font service ensures that type
remains type on the web and this achieves SEO optimization for your webpage. Long is the time hen the
only web fonts available were Arialand Courierand presently thereis a hugeselection to choose from.
© https://www.typography.com/fonts/gotham/overview/

25. 25
Designing a website is a tricky business since it is your virtual image towards the outside world. Many
elements need to be taken into consideration and treated carefully. What you need to remember is the
threekey words: simple, consistent and captivating. And one major detail: no one is going to spend more
than a few seconds trying to figure out what your website is about and once they leave they wont be
coming back!
Good luckand don’t hesitate to contact us if youneed help!
To Conclude

26. 26
Wetake ourclients by thehand and turnthem to successful solution owners.
Weoffer digital transformation, web and nativeapp design and development, machinelearning,
analytics and data miningservices for full end-to-endmobile solutions ina varietyof industries.
Weinvite our clients to share their business with a mobile world.
Specialties: Digital Strategy and Transformation,User Experience Design, Digital Project Management,
Software Engineering, App Development, Cloud Services, Data Sciences &MachineLearning, and
AugmentedReality.
Visit us at www.publisto.com