We are Proximity Prague. We make brands more valuable to people, and we make people more valuable to brands. We use all of the tools available to strengthen the relationship between brands and consumers. From strategy to final delivery, measurement and optimization. From online to offline. From digital to CRM, direct marketing, advertising, integrated marketing communications and production.

1. Proximity prague
PROXIMITY PRAGUE

2. p r o x i m i t y
p r o x i m u s
p r o x i m i t e
Nearness in space, time or relationship
Source: oxford english dictionary

3. proximity worldwide
67
agencies
Prague
2,500 cemea hub
colleagues
50
countries
“We make brands more valuable to people, and we make people more valuable to brands.”
aligned to bbdo worldwide

4. proximity prague
Established 1993 International team
cemea hub Coordination OF 10+ markets

5. Services
comMunication crm/direct digital consulting
Creative concepts CRM strategy Digital strategy Marketing consultancy
Integrated campaigns Consumer segmentation Web design Strategic planning
Graphic design Direct marketing Analytics and optimization Brand strategy, planning,
repositioning, rebranding
Media consultancy Retention and loyalty schemes Editorial content
Research and analyses
Event & promotion management Online campaigns
Communication audits
Social media

6. Clients

7. Results
milion unique visitors within 4 months new contracts within 2 months our most successful e-mail
thanks to WOM used in a campaign generating a turnover over CZK 20m campaign for P&G
for CKF within an integrated campaign for O2
1.5 98.8% 100,
ROI
7,400 3,000 180,000
% CTR 000
our most successful growth of concluded contracts viewers thanks new registered users within
direct mail for KB thanks to our campaign focused on to our low-cost 12 months for P&G’s eCRM
youngsters on Facebook for ČSOB campaign for O2 programme

8. 45 awards from local and international competitions within 5 years inclusive of Cannes Lions

9. communication
TV spots for Sazka (major Czech lottery)

10. corporate identity

11. direct

12. digital

13. PROXIMITY/BBDO DIGITAL LAB
A platform created within our network focused on digital thought leadership and monitoring of digital trends –
from web design to computer games to social media and mobile marketing.

14. bbdo know-how

15. Thought Leadership

16. Proximity Prague
Křižíkova 34, 186 00 Prague 8
David Sroka _NEW BUSINESS
Kristian Hloušek _PR
www.proximity.cz