Proximity Consulting provides strategic consultancy services to help brands understand changing business contexts and become more successful. They acknowledge that consumer loyalty is decreasing while demands are increasing. Their goals are to make brands more valuable through strong business processes and branding, ultimately improving long-term business results. They combine marketing communications expertise with management consulting to design practical strategies and action plans that achieve measurable objectives.

1. PROXIMITY CONSULTING
INTRODUCTION OF CONSULTANCY SERVICES
PROXIMITY PRAGUE | 2012

2. “NEVER MAKE FORECASTS, ESPECIALLY ABOUT
THE FUTURE.”
SAMUEL GOLDWYN, FILM PRODUCER

3. WHY PROXIMITY CONSULTING
We help brands We acknowledge that the world has changed – to build
strong brands, you need more than a campaign or a change
understand the of your marketing communications
new business
The global economic situation significantly affects brands
context in local markets
Trust in institutions and commercial communications is
decreasing, while trust in communities is growing
Consumers are more empowered than ever – thanks to
digital media
Consumer loyalty is deteriorating, while at the same time
consumers are more and more demanding

4. OUR GOALS
We make brands We believe that long-term success is driven by flawless
business processes and a strong brand
more valuable,
and thus improve Our consultancy services seek to make your brand more
valuable, stronger, gaining better market position
their business
results Our ultimate goal is to improve your business results on a
long-term basis

5. OUR IDENTITY
We connect the Thanks to our background in marketing communications,
you can rely on our in-depth knowledge of consumer
perspective of a behaviour, marketing, and brand management
creative agency
We start with a review of your business objectives to design
and management hands-on and market oriented communications and
consultants business strategies
We seek to achieve measurable results
We benefit from being a member of the Proximity
Worldwide network, aligned to BBDO

6. OUR FOCUS
We use We provide consultancy services to a broad range of clients
from a number of industries – making our clients more
marketing competitive, more effective, and more profitable
know-how to
Our industry focus:
make our clients
more successful
FINANCE FMCG IT
INSURANCE REAL ESTATE TELECOMMUINICATIONS
AUTOMOTIVE RETAIL PUBLIC SECTOR
TRAVEL HOSPITALITY LEISURE

7. OUR UNDERSTANDING OF STRATEGIES
Strategies in focus
of Proximity Consulting
CORPORATE STRATEGY
CORPORATE MANAGEMENT
Corporate level
BUSINESS STRATEGY
SBU level
(Strategic Business Unit)
COMMUNICATIONS SALES FINANCE
Finanční IT
IT HR
STRATEGY STRATEGY STRATEGY
strategie STRATEGY
strategie STRATEGY
Our focus on the functional level

8. OUR CONSULTANCY EXPERTISE
Marketing Our unique position enables us to view your brand from
the perspective of marketing communications, brand
communications, management, and sales / customer management
brand
management,
MARKETING
and sales COMMUNICATIONS
/customer
management PROXIMITY CONSULTING
• Analysis SALES /
• Strategy design BRAND CUSTOMER
• Implementation MANAGEMENT MANAGEMENT

9. OUR 3-PHASES-APPROACH
1 2 3
STRATEGY
STEP
ANALYSIS IMPLEMENTATION
DESIGN
CONTENTS
TO BE PROVIDED TO BE PROVIDED TO BE PROVIDED
ON AN INDIVIDUAL BASIS ON AN INDIVIDUAL BASIS ON AN INDIVIDUAL BASIS
– PLEASE CONTACT US – PLEASE CONTACT US – PLEASE CONTACT US
FOR MORE INFORMATION FOR MORE INFORMATION FOR MORE INFORMATION
Discovering all relevant Designing a new communications Making sure there are clear
RESULT
starting points for an effective and sales strategy based on the guidelines and tangible action
and successful strategy results of the 1st phase plans to fulfil the new strategy

10. 5 REASONS FOR PROXIMITY CONSULTING
WE UNDERSTAND STRATEGY AS A PRACTICAL TOOL TO ACHIEVE YOUR
1
OBJECTIVES, NOT AS A QUESTION OF THEORY
WE FOCUS ON REALISTIC AND VIABLE STEPS
2
WITH MEASURABLE RESULTS
WE CONNECT 3 KEY PERSPECTIVES:
3
BRAND MANAGEMENT, MARKETING COMMS & SALES / CUSTOMER MANAGEMENT
WE COMBINE OUR EXPERT REGIONAL (CEEMEA) VIEW
4
WITH THE GLOBAL REACH AND KNOW-HOW OF PROXIMITY WORLDWIDE
WE SEEK TO MAKE YOUR BRAND AND YOUR CONSUMERS MORE VALUABLE,
5
AND THUS HAVE A POSITIVE IMPACT ON YOUR BOTTOM LINE RESULTS
"We make brands more valuable to people, and we make people more valuable to brands."

11. PLEASE CONTACT US FOR MORE INFORMATION
PROXIMITY CONSULTING, A PROXIMITY PRAGUE SERVICE
MEMBER OF PROXIMITY WORLDWIDE. ALIGNED TO BBDO.
Křižíkova 34 | 186 00 Prague 8 | Czech Republic | +420 251 001 551 _TEL
www.proximity.cz
kristian.hlousek@proximity.cz