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Demystifying Designing for ‘X’
Annette Carty-Mole B.Eng (Hons)
Design Engineer, ProTek Medical
INTRODUCTION TO
DESIGNING FOR ‘X’
When a company is given the task of designing a
new product or redesigning an existing product, it
is important to keep in mind the three main goals
of cost, quality and speed. These goals can be
further split into more quantitative criteria which
are relevant throughout the product’s life cycle.
Designing for manufacture and assembly are typical
examples of two criteria which will have a large
impact on the cost, quality and speed at which the
product is developed. The methodology of design
that meets an all-encompassing range of criteria is
known as designing for ‘X’.

1
DESIGNING FOR ’X’

1.	

DESIGNING FOR ‘X’

For a product to be successful it must meet the customer’s
needs whilst still being profitable to the company. It must
therefore satisfy the product requirements, but still be
produced within the shortest timeframe possible and as
cost effectively as possible.
The strategy of designing for ‘X’ involves designing all aspects of the
product’s life cycle. There are numerous criteria to be met when designing
a product, including the following:
1.	

Voice of the customer.

2.	

Human factor engineering.

3.	

Reliability.

4.	

Maintainability.

5.	

Environment.

6.	

Design for Manufacture.

7.	

Design for Assembly.

1. Voice of the customer
For a product to be successful it must meet a customers need, therefore it
is essential that the customer is consulted in the initial stages of product
development to gather information for the design requirements.
A generic medical delivery device is shown in Figure 1. Before designing this
device, sales and marketing will meet its end users to collate their opinions
and requirements for it. This information will often be qualitative and must
be translated from the customer’s language into quantitative, measurable
product targets [1]. A surgeon, for example, may request that a catheter
is designed to easily navigate anatomy. This can be quantified in terms of
the catheter materials minimum required flexibility. A Quality Function
Deployment matrix may be used to determine these quantitative targets.

Figure 1 – Generic Medical Delivery Device

2
2. Human factor engineering [2]
Human Factor Engineering consists of three elements: the user, the user device’s
interface and the device environment.
A medical device must be designed with the end user in mind. Different users, such
as surgeons, nurses and patients, will have differing knowledge of the device. They
may have different physical strengths and sizes and they may be using the device in
stressful conditions. These must be accounted for during the design of the device. The
device’s interface, such as its sliders and releases, must be simple to use and intuitive.
Users will presume that the product is operated in the same way as other similar
devices.
Factors of the device’s environment must be considered. For example, the level of
lighting, noise and the amount of space around the device will all effect its ease
of operation. Consideration should also be given to the interoperability with other
medical devices.

3. Reliability [3]
If a medical device fails it can have a detrimental effect on the patient’s safety, on
revenue, and on the company’s reputation. Therefore it is important that a device is
designed for reliability, keeping its required service life in mind. Different products will
have different reliability requirements, for example: disposable needles have a short
service life over which they must be reliable. Products with longer service lives can
have their reliability increased with Preventative Maintenance.
The typical device reliability curve is shown in Figure 2 and it is clear that the highest
chance of failure is at the start and end of a product’s life. The start-of-life failures can
often be avoided if high quality assembly procedures are followed and the product
has been adequately designed for the stresses it will encounter. The end of life failures
are attributable to fatigue. If the device is correctly designed for its target service life,
then these failures will not occur.

Start-of-Life
Failure

End-of-Life
Failure

Figure 2 – Typical Product Reliability Curve

3
DESIGNING FOR ’X’

4. Maintainability [4]

•	

A product designed with maintainability in mind will be
able to provide cost and time savings to the manufacturer.
Designing maintainability and serviceability into a product
will also reduce the chance of a device failing. Design
considerations include:

•	

1.	
Self-diagnostics for quick identification
	
of the problem/reminders for servicing.
2.	
Easy access to parts for replacement.
3.	
Modular design so that parts can be quickly
	
and easily replaced.
4.	
Fail-safe design of part orientation for
	re-assembly.
5.	
Design for standard fasteners and tools.

5. Environment
All manufacturers must meet environmental regulations
for their products. These regulations apply at all stages
of the product life cycle, including manufacturing. For
example these regulations govern the manufacturing
processes used, materials used, waste disposal, the
amount of packaging produced and final product
disposal. Such design allows the company to benefit
from cost savings, either through energy efficiency or
through reduced environmental levies and penalties.

•	
•	

A uniform wall thickness is used and where possible
this is the minimum amount recommended for
the material. This reduces the cooling time which
reduces the cycle time of the part.
Corners are rounded to improve plastic flow and
reduce stress.
Drafts are applied to aid removal from the mould.
Ribs are used to provide structural support.
FILLETED
CORNERS

RIBS
UNIFORM WALL
THICKNESS

DRAFTS
APPLIED
WHERE
POSSIBLE

TWO SHOT
SURFACE

Figure 3 – Generic Medical Device Handle: Design
for Manufacture
This part has soft grip areas on the handle which are
manufactured using 2-shot injection moulding. The
finished handle with the grip is shown in Figure 4.

6. Design for Manufacture
There are certain guidelines for design which aid
in ease of manufacturability. Different guidelines
and rules apply depending on how the part will be
manufactured. For example machined parts, injection
moulding, sheet metal stamping, die cast etc. all have
different design requirements.
Best practice is being followed for the injection
moulding of this device’s handle section, as shown
in Figure 3 and in the following methods:

2 SHOT SOFT
GRIP HANDLE

Figure 4 - Generic Medical Device Handle: Design
for Manufacture
As well as designing individual parts for manufacture, it
is also important to design the factory flow of the entire
product. This includes designing modular components,
calculating and coordinating cycle times, using family
moulds etc.

4
Figure 5 – Generic Medical Device Handle: Plastics Flow Analysis

As part of the design for manufacture of this
component, a plastics flow analysis can be performed
to ensure that it can be optimally manufactured by
injection moulding. The results of a typical plastics flow
analysis are shown in Figure 5.

7. Design for Assembly
Reductions in time and cost can be achieved if the
product is designed with best assembly practices in
mind. Standard guidelines for best assembly practices
are as follows [5]:
1.	 MINIMISE: parts and fixings, variations in design,
assembly movements and assembly directions.
2.	 USE: lead-in chamfers, automatic alignment, easy
access for locating surfaces, symmetrical parts or
exaggerated asymmetry, easy to handle parts.
3.	 AVOID: visual obstructions, simultaneous fitting
operations, parts which will tangle or nest,
adjustments which affect prior adjustments.

2.	IMPLEMENTING
	 DESIGNING FOR ‘X’
It can be challenging to incorporate all of the design
criteria equally into one product, especially when
different design criteria are controlled by different
departments.

Serial design [6]
Traditionally each department is responsible for
different aspects of a product’s design. As a product
develops, so does its requirements, as each department
adjusts the design to suit their own criteria (as shown in
Figure 6).
This is known as serial design. There is little
communication between departments except to hand
the product over to the next stage. The manufactured
product may be very different from the customer’s
original requirements.

5
DESIGNING FOR ’X’

Point based design [6]
Point based design, as shown in Figure 7, is another
type of design structure. This method requires one
department to liaise with the others, coordinating all
design for ‘X’ activities. Every change requires a design
review involving all departments. The design review
may create more changes which again require updates
and another design review. This design structure
assumes that after enough iterations of the design, an
agreement between the departments will be reached.

Concurrent engineering [6]
When it comes to designing for ‘X’ product
development, this method is preferred in the industry.
The different departments progress the design of
multiple products simultaneously through stage gates
[7]. Figure 8 illustrates this process. This model can be
adapted for different timelines, for example gates 1-2
can be combined and gates 3-4 can be combined to
create a 2-stage gate process. Although Figure 8 is
shown as a linear process, activities within the stages
may circle, overlap or happen in parallel.

Figure 6 - Serial Product Design

Where possible, each department quantifies a range of
acceptable limits for a specific criterion, within which the
design may fall. This allows for several different designs to
be progressed in parallel until the testing and validation
phase, at which the final design may be selected. No
individual department is responsible for a particular stage
and so it allows for all of the design for ‘X’ criteria to be
met.

Figure 7 – Point Based Design

6
Figure 8 – Concurrent Engineering with Stage Gates [7]

DFSS as part of concurrent engineering
Design for six sigma (DFSS) is a methodology employed from the beginning
of product development though to product manufacture and can be
applied to concurrent engineering. Traditional six sigma methodology
focuses on improving existing manufacturing processes to ensure the
products reach a quality standard of 3.4 defects per million. DFSS shifts the
quality focus to the entire product development process as shown in Figure
9.

Figure 9 – Design for Six Sigma Methodology vs.Traditional Six
Sigma Methodology [8]

7
DESIGNING FOR ’X’

With DFSS, the emphasis is on design optimisation rather than process improvement. Traditional six sigma
implements strict processes which measure, analyse and remove variation in production. This stringent approach
to production results in a very high quality product. However, traditional six sigma methodology needs to be
adapted if it is to be applied to the early development stages of a product in concurrent engineering. Design for six
sigma is this adapted methodology, as shown in Figure 10. DFSS promotes creativity which can potentially lead to
more successful product generation, as it follows the stage-gate product design process.

Figure 10 - Design for Six Sigma Vs Traditional Six Sigma Methodology [8]

3. SUMMARY
Designing for ‘X’ ensures that all design criteria for a product are gathered, analysed and met where possible. Some
of these criteria will have a positive effect on the product’s quality, some on the cost to produce the product and
some on the speed at which the product is produced. This will result in a product that is easier and quicker to
manufacture whilst also being of higher quality.
Designing for ‘X’ can become complicated if multiple design departments are involved in product development.
In practice, different departments will be responsible for different design criteria. By communicating ranges of
acceptable limits for design criteria between the departments, several product concepts can be progressed
through the stage-gates of product development. This concurrent engineering approach minimises ‘back-tracking’,
as all departments are simultaneously involved in development decisions. A company which successfully applies
this methodology will achieve a development process capable of producing high quality, low cost products in a
highly efficient manner.

8
4.	REFERENCES
[1]	
	
[2]	
	
	
[3]	
[4]	
[5]	
	
[6]	
	
[7]	
	
[8]	
	

Mazur, G. (1993), “Quality Function Deployment for a Medical Device”, Proceedings from the Sixth Annual IEEE Computer-Based
Medical Systems Symposium
U.S. Department of Health and Human Services Food and Drug Administration Center for Devices and Radiological Health (2000),
“Medical Device Use-Safety: Incorporating Human Factors Engineering into Risk Management”, Guidance for Industry and FDA
Premarket and Design Control Reviewers
Taylor, A. (2005), “ Design for Reliability Concepts, Causes and Identification”, White Paper Design1st Inc.
FitzGerald, A., “Design for Maintainability”, Journal of the Reliability Information Analysis Centre, Vol. 8 No. 4
Corbett, J. Dooner, M., Meleba, J., Pym, C. (1991) Design for Manufacture, Strategies, Principles and Techniques ,Addison-Wesley
Publishers, Wokingham UK.
Sobek, D., Ward, A., Liker, J., (1999), “Toyota’s Principles of Set-Base Concurrent Engineering”, Sloan Management Review [0019-848X],
Vol. 40 Iss. 2
Cooper, Dr R. (2008), “Perspective: The Stage-Gate Idea-to-Launch Process - Update, What’s New and NexGen Systems”, Journal of
Product Innovation Management, Vol. 25 No. 3
Kiemele, Dr M. (2003), “Using the Design for Six Sigma (DFSS) Approach to Design, Test and Evaluate to Reduce Program Risk”, NDIA
Test and Evaluation Summit (Victoria B.C.)

9
DESIGNING FOR X

DESIGNING FOR ’X’
Demystifying Designing for ‘X’

For more information on how ProTek can help you, please contact:

ProTek Medical Ltd. Finisklin Business Park, Sligo, Ireland
Tel.: +353 (0)71 9171808 Fax: +353 (0)71 9171810 Email: info@protek.ie

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Demystifying Designing for ‘X’ by ProTek Medical

  • 1. Demystifying Designing for ‘X’ Annette Carty-Mole B.Eng (Hons) Design Engineer, ProTek Medical
  • 2. INTRODUCTION TO DESIGNING FOR ‘X’ When a company is given the task of designing a new product or redesigning an existing product, it is important to keep in mind the three main goals of cost, quality and speed. These goals can be further split into more quantitative criteria which are relevant throughout the product’s life cycle. Designing for manufacture and assembly are typical examples of two criteria which will have a large impact on the cost, quality and speed at which the product is developed. The methodology of design that meets an all-encompassing range of criteria is known as designing for ‘X’. 1
  • 3. DESIGNING FOR ’X’ 1. DESIGNING FOR ‘X’ For a product to be successful it must meet the customer’s needs whilst still being profitable to the company. It must therefore satisfy the product requirements, but still be produced within the shortest timeframe possible and as cost effectively as possible. The strategy of designing for ‘X’ involves designing all aspects of the product’s life cycle. There are numerous criteria to be met when designing a product, including the following: 1. Voice of the customer. 2. Human factor engineering. 3. Reliability. 4. Maintainability. 5. Environment. 6. Design for Manufacture. 7. Design for Assembly. 1. Voice of the customer For a product to be successful it must meet a customers need, therefore it is essential that the customer is consulted in the initial stages of product development to gather information for the design requirements. A generic medical delivery device is shown in Figure 1. Before designing this device, sales and marketing will meet its end users to collate their opinions and requirements for it. This information will often be qualitative and must be translated from the customer’s language into quantitative, measurable product targets [1]. A surgeon, for example, may request that a catheter is designed to easily navigate anatomy. This can be quantified in terms of the catheter materials minimum required flexibility. A Quality Function Deployment matrix may be used to determine these quantitative targets. Figure 1 – Generic Medical Delivery Device 2
  • 4. 2. Human factor engineering [2] Human Factor Engineering consists of three elements: the user, the user device’s interface and the device environment. A medical device must be designed with the end user in mind. Different users, such as surgeons, nurses and patients, will have differing knowledge of the device. They may have different physical strengths and sizes and they may be using the device in stressful conditions. These must be accounted for during the design of the device. The device’s interface, such as its sliders and releases, must be simple to use and intuitive. Users will presume that the product is operated in the same way as other similar devices. Factors of the device’s environment must be considered. For example, the level of lighting, noise and the amount of space around the device will all effect its ease of operation. Consideration should also be given to the interoperability with other medical devices. 3. Reliability [3] If a medical device fails it can have a detrimental effect on the patient’s safety, on revenue, and on the company’s reputation. Therefore it is important that a device is designed for reliability, keeping its required service life in mind. Different products will have different reliability requirements, for example: disposable needles have a short service life over which they must be reliable. Products with longer service lives can have their reliability increased with Preventative Maintenance. The typical device reliability curve is shown in Figure 2 and it is clear that the highest chance of failure is at the start and end of a product’s life. The start-of-life failures can often be avoided if high quality assembly procedures are followed and the product has been adequately designed for the stresses it will encounter. The end of life failures are attributable to fatigue. If the device is correctly designed for its target service life, then these failures will not occur. Start-of-Life Failure End-of-Life Failure Figure 2 – Typical Product Reliability Curve 3
  • 5. DESIGNING FOR ’X’ 4. Maintainability [4] • A product designed with maintainability in mind will be able to provide cost and time savings to the manufacturer. Designing maintainability and serviceability into a product will also reduce the chance of a device failing. Design considerations include: • 1. Self-diagnostics for quick identification of the problem/reminders for servicing. 2. Easy access to parts for replacement. 3. Modular design so that parts can be quickly and easily replaced. 4. Fail-safe design of part orientation for re-assembly. 5. Design for standard fasteners and tools. 5. Environment All manufacturers must meet environmental regulations for their products. These regulations apply at all stages of the product life cycle, including manufacturing. For example these regulations govern the manufacturing processes used, materials used, waste disposal, the amount of packaging produced and final product disposal. Such design allows the company to benefit from cost savings, either through energy efficiency or through reduced environmental levies and penalties. • • A uniform wall thickness is used and where possible this is the minimum amount recommended for the material. This reduces the cooling time which reduces the cycle time of the part. Corners are rounded to improve plastic flow and reduce stress. Drafts are applied to aid removal from the mould. Ribs are used to provide structural support. FILLETED CORNERS RIBS UNIFORM WALL THICKNESS DRAFTS APPLIED WHERE POSSIBLE TWO SHOT SURFACE Figure 3 – Generic Medical Device Handle: Design for Manufacture This part has soft grip areas on the handle which are manufactured using 2-shot injection moulding. The finished handle with the grip is shown in Figure 4. 6. Design for Manufacture There are certain guidelines for design which aid in ease of manufacturability. Different guidelines and rules apply depending on how the part will be manufactured. For example machined parts, injection moulding, sheet metal stamping, die cast etc. all have different design requirements. Best practice is being followed for the injection moulding of this device’s handle section, as shown in Figure 3 and in the following methods: 2 SHOT SOFT GRIP HANDLE Figure 4 - Generic Medical Device Handle: Design for Manufacture As well as designing individual parts for manufacture, it is also important to design the factory flow of the entire product. This includes designing modular components, calculating and coordinating cycle times, using family moulds etc. 4
  • 6. Figure 5 – Generic Medical Device Handle: Plastics Flow Analysis As part of the design for manufacture of this component, a plastics flow analysis can be performed to ensure that it can be optimally manufactured by injection moulding. The results of a typical plastics flow analysis are shown in Figure 5. 7. Design for Assembly Reductions in time and cost can be achieved if the product is designed with best assembly practices in mind. Standard guidelines for best assembly practices are as follows [5]: 1. MINIMISE: parts and fixings, variations in design, assembly movements and assembly directions. 2. USE: lead-in chamfers, automatic alignment, easy access for locating surfaces, symmetrical parts or exaggerated asymmetry, easy to handle parts. 3. AVOID: visual obstructions, simultaneous fitting operations, parts which will tangle or nest, adjustments which affect prior adjustments. 2. IMPLEMENTING DESIGNING FOR ‘X’ It can be challenging to incorporate all of the design criteria equally into one product, especially when different design criteria are controlled by different departments. Serial design [6] Traditionally each department is responsible for different aspects of a product’s design. As a product develops, so does its requirements, as each department adjusts the design to suit their own criteria (as shown in Figure 6). This is known as serial design. There is little communication between departments except to hand the product over to the next stage. The manufactured product may be very different from the customer’s original requirements. 5
  • 7. DESIGNING FOR ’X’ Point based design [6] Point based design, as shown in Figure 7, is another type of design structure. This method requires one department to liaise with the others, coordinating all design for ‘X’ activities. Every change requires a design review involving all departments. The design review may create more changes which again require updates and another design review. This design structure assumes that after enough iterations of the design, an agreement between the departments will be reached. Concurrent engineering [6] When it comes to designing for ‘X’ product development, this method is preferred in the industry. The different departments progress the design of multiple products simultaneously through stage gates [7]. Figure 8 illustrates this process. This model can be adapted for different timelines, for example gates 1-2 can be combined and gates 3-4 can be combined to create a 2-stage gate process. Although Figure 8 is shown as a linear process, activities within the stages may circle, overlap or happen in parallel. Figure 6 - Serial Product Design Where possible, each department quantifies a range of acceptable limits for a specific criterion, within which the design may fall. This allows for several different designs to be progressed in parallel until the testing and validation phase, at which the final design may be selected. No individual department is responsible for a particular stage and so it allows for all of the design for ‘X’ criteria to be met. Figure 7 – Point Based Design 6
  • 8. Figure 8 – Concurrent Engineering with Stage Gates [7] DFSS as part of concurrent engineering Design for six sigma (DFSS) is a methodology employed from the beginning of product development though to product manufacture and can be applied to concurrent engineering. Traditional six sigma methodology focuses on improving existing manufacturing processes to ensure the products reach a quality standard of 3.4 defects per million. DFSS shifts the quality focus to the entire product development process as shown in Figure 9. Figure 9 – Design for Six Sigma Methodology vs.Traditional Six Sigma Methodology [8] 7
  • 9. DESIGNING FOR ’X’ With DFSS, the emphasis is on design optimisation rather than process improvement. Traditional six sigma implements strict processes which measure, analyse and remove variation in production. This stringent approach to production results in a very high quality product. However, traditional six sigma methodology needs to be adapted if it is to be applied to the early development stages of a product in concurrent engineering. Design for six sigma is this adapted methodology, as shown in Figure 10. DFSS promotes creativity which can potentially lead to more successful product generation, as it follows the stage-gate product design process. Figure 10 - Design for Six Sigma Vs Traditional Six Sigma Methodology [8] 3. SUMMARY Designing for ‘X’ ensures that all design criteria for a product are gathered, analysed and met where possible. Some of these criteria will have a positive effect on the product’s quality, some on the cost to produce the product and some on the speed at which the product is produced. This will result in a product that is easier and quicker to manufacture whilst also being of higher quality. Designing for ‘X’ can become complicated if multiple design departments are involved in product development. In practice, different departments will be responsible for different design criteria. By communicating ranges of acceptable limits for design criteria between the departments, several product concepts can be progressed through the stage-gates of product development. This concurrent engineering approach minimises ‘back-tracking’, as all departments are simultaneously involved in development decisions. A company which successfully applies this methodology will achieve a development process capable of producing high quality, low cost products in a highly efficient manner. 8
  • 10. 4. REFERENCES [1] [2] [3] [4] [5] [6] [7] [8] Mazur, G. (1993), “Quality Function Deployment for a Medical Device”, Proceedings from the Sixth Annual IEEE Computer-Based Medical Systems Symposium U.S. Department of Health and Human Services Food and Drug Administration Center for Devices and Radiological Health (2000), “Medical Device Use-Safety: Incorporating Human Factors Engineering into Risk Management”, Guidance for Industry and FDA Premarket and Design Control Reviewers Taylor, A. (2005), “ Design for Reliability Concepts, Causes and Identification”, White Paper Design1st Inc. FitzGerald, A., “Design for Maintainability”, Journal of the Reliability Information Analysis Centre, Vol. 8 No. 4 Corbett, J. Dooner, M., Meleba, J., Pym, C. (1991) Design for Manufacture, Strategies, Principles and Techniques ,Addison-Wesley Publishers, Wokingham UK. Sobek, D., Ward, A., Liker, J., (1999), “Toyota’s Principles of Set-Base Concurrent Engineering”, Sloan Management Review [0019-848X], Vol. 40 Iss. 2 Cooper, Dr R. (2008), “Perspective: The Stage-Gate Idea-to-Launch Process - Update, What’s New and NexGen Systems”, Journal of Product Innovation Management, Vol. 25 No. 3 Kiemele, Dr M. (2003), “Using the Design for Six Sigma (DFSS) Approach to Design, Test and Evaluate to Reduce Program Risk”, NDIA Test and Evaluation Summit (Victoria B.C.) 9
  • 11. DESIGNING FOR X DESIGNING FOR ’X’ Demystifying Designing for ‘X’ For more information on how ProTek can help you, please contact: ProTek Medical Ltd. Finisklin Business Park, Sligo, Ireland Tel.: +353 (0)71 9171808 Fax: +353 (0)71 9171810 Email: info@protek.ie