A prophets view on the nearby future of TV: connected TV. How television becomes smart and connected by adding computer & internet features. Presentation by Björn Joos, partner at prophets.
38. Cost of commercials Cost of commercials
based on expectations Based on effective viewing or
(audimetrie) action
(CPM / CPC / CPL / CPA)
Redefining cost-models
39. Exciting times!
Finally we will be able to connect the emotion of TV-advertising
to the metrics of internet advertising