Digital marketing agencies help their clients take advantage of powerful new ways to connect with customers. Web pages, emails, video, downloadable PDFs, Flash banners and other online marketing tools work together with social marketing to create integrated, trackable campaigns. Production workflow requires better ways to review these different types of marketing asset. Online proofing with support for a wide range of formats keeps digital marketers on top of their online projects.

1. Online proofing for digital marketing agencies
Digital marketing agencies help their clients take advantage of powerful new ways to connect with customers.
Web pages, emails, video, downloadable PDFs, Flash banners and other online marketing tools work together
with social marketing to create integrated, trackable campaigns. Production workflow requires better ways to
review these different types of marketing asset. Online proofing with support for a wide range of formats keeps
digital marketers on top of their online projects.
Online proofing: a digital tool for digital
marketing campaigns
Digital campaigns can have lower costs than • 56%* faster project delivery
traditional marketing, but the complexity of
• Integrated development of multi-channel marketing
programming, structuring and proofing is often more
• Real-time collaboration across global or local teams
challenging. Files can be too large to share by email,
• Up to 90%* faster approvals
and FTP sites do not always work as expected.
Agency clients may lack the proper software to view • Greater visibility into project bottlenecks
the different types of files that go into a fully loaded • Approval accuracy and time-stamped audit trail
campaign. Time to market is delayed when reviewers • Average number of revisions reduced from 3.9
must juggle separate proofing platforms for every
to 2.8*, a 29%* reduction
element of a campaign.
• Streamlined proofing reduces time spent
ProofHQ online proofing helps digital agencies and their managing reviews by an average of 59%*
clients overcome barriers to reviewing campaigns and
• On average, Internal Rate of Return is 4,441%*,
getting projects completed on time. Clients can review
or $40 for every $1 spent on ProofHQ
work and provide feedback from one, easy to use
platform. Account service and communication are more
professional and thorough.
*Find out how ProofHQ measures up for marketers like you.
For the full Intellilink study, download your free whitepaper: www.proofhq.com/roi
For more information about ProofHQ for Digital Agencies, visit the www.proofhq.com/digital-agencies

2. Benefits that save time and money in digital agencies
Faster project delivery
ProofHQ helps customers achieve 56 percent* faster speed to market for critical
marketing projects, due to an accessible, central location for proofs; threaded
discussions for improved collaboration; and visual markups for clearer feedback. Proofs
are shared online, so distributed reviewing teams can proof instantly anytime and
anywhere, even from the road or from home. Internal review groups can work in real
time with external partners to keep projects moving and on schedule.
Reduced revisions and rework
With email and hardcopy-based proofing, team members have no visibility into each
other's comments. This allows little real collaboration and generates far more revisions
than necessary. Constant versioning and change requests dilute proofing accuracy and
efficiency. To solve this, ProofHQ keeps comments and feedback centrally organized
and visible, resulting in 29 percent* fewer revisions. Real-time, consolidated
feedback accelerates approvals across creative and production teams, including
external partners.
High adoption, high ROI and fast payback
ProofHQ’s intuitive mark-up and commenting tools are easy to implement, learn and
use. ProofHQ accelerates delivery, saves time and reduces cost. On average customers
achieve median internal rates of return (IRR) of 4,441 percent* and return on
investment within four* weeks.
Improved brand consistency
ProofHQ centralizes and standardizes the review and approval process to give brand
marketing teams better visibility and control over projects. They can synchronize brand
identity and messaging across all marketing activity. ProofHQ can also be used to store
and share brand specifications and libraries of other brand assets for ready access.
Consistency across all media types
Marketers today are responsible for creative projects across a huge range of media:
print and digital advertising, landing pages, packaging, catalogs, direct mail, signage,
mobile pages, audio, video and more. ProofHQ gives review teams a consistent way to
provide feedback, irrespective of media type. ProofHQ also supports a large number of
file types, so review teams can provide comments and feedback in a familiar way for all
their design projects.
Reduced management effort
Managing multiple versions, segmentation and localization across different output
channels can be a workflow nightmare. The manual effort needed to collate feedback
from email attachments and PDFs takes a tremendous amount of time and is prone to
error. ProofHQ’s standardized, streamlined workflow makes it possible to manage the
complex approval process with efficiency, accuracy and speed. When teams spend less
time manually printing copies, posting comments and routing changes, the effort to
manage proofs can be reduced by an average of 59 percent*.
For more information about ProofHQ for Digital Agencies, visit the www.proofhq.com/digital-agencies

3. Improved audit and compliance
Truth-in-advertising guidelines and other regulations make marketers responsible for
accurate design content, and 38 percent* of ProofHQ customers use the system
to improve audit trails for compliance. ProofHQ records every step of the review and
approval process, including dates and times of proof creation, comments, replies and
decisions. This gives project managers full accountability for every stage of the review.
Companies can meet compliance demands with less effort and greater accuracy.
Environmental benefits
ProofHQ digitizes the whole review and approval process, eliminating energy
consumption to create printouts, reducing paper usage and removing the need for
courier deliveries. All these improvements contribute to environmental initiatives.
Online proofing also supports remote working, further minimizing fuel consumption for
transportation.
* Data obtained from an independent survey of ProofHQ customers conducted by Intellilink.
Common workflow model for
digital agencies’ team structures
Online proofing enhances an agency’s service level by enabling creative and account management teams to work
together more effectively. This streamlining gets projects reviewed and approved much more efficiently and
extends to working with clients for final review and approval.
Typical workflow for digital agencies would include internal design and internal then external review and approval.
An in-house designer creates a proof and adds other internal team members as reviewers. An account manager
then takes ownership of the proof, managing reviewers’ comments and deadlines. The designer makes the changes
and creates a new version of the proof. When all internal reviewers approve the proof, the account manager adds
the client to the review. If the client requires changes, the designer makes the changes and creates a new version
of the proof.
For more information about ProofHQ for Digital Agencies, visit the www.proofhq.com/digital-agencies

4. Raves from digital marketers
Here is what digital marketers say about productive ProofHQ proofing tools and automation.
Doner
"ProofHQ has made our approval process more lean. As a result, review and
approvals are completed in a more timely manner
Erin Wereb, Senior Product Manager, Doner
Alienation Digital
"We started using ProofHQ as it presented the opportunity to improve the way in
which we communicate with our clients about wireframes and design concepts, whilst
integrating seamlessly with our Project Management software. It has proven
invaluable to Alienation Digital, allowing our clients to easily feedback into the design
and development process and, as a result, significantly reduces turnaround times.”
Martin Bryce, Operations Director, Alienation Digital
Endis
"ProofHQ has empowered our clients to contribute accurately without needing any
additional software”
Robby Morales, Creative Director, Endis
Imbali Studio
"It’s been an absolute joy working with the proofHQ system. It has really improved
my work flow and has helped tremendously in regards to keeping track of what has
been done, viewed and approved. A must have for any design studio that need to
get clear precise feedback from their clients.”
Pieter Grobler, Imbali Studio
Elkins Design
" As a freelance art director and a team of one, ProofHQ frees up so much of my
time. I actually have a phrase I use when I finish a proof and I need a client to
review it. I always say, 'Upload it and forget about it'! I get excited when it is time
to upload a proof because the review and approval process in ProofHQ is like
putting my project on autopilot. ProofHQ allows me to work for clients that are
located anywhere and has opened a world of possibilities to accept work from
clients that before ProofHQ, I wouldn’t have had access to. I consider ProofHQ my
miracle tool for almost every aspect of my company.”
Shane Elkins, Art Director, Elkins Design
About ProofHQ
ProofHQ is an online proofing solution for marketing teams of any size in any industry who need to deliver marketing
projects faster and more efficiently. Unlike email and hardcopy proofing, ProofHQ enables review teams to collaborate
simultaneously on creative content. ProofHQ streamlines approval workflow and can be used across all media including
print, digital and audiovisual. It measurably speeds up project delivery and significantly reduces management time,
revisions, errors and costs. www.proofhq.com
For more information about ProofHQ for Digital Agencies, visit the www.proofhq.com/digital-agencies