1.
What is Promotable?

2.
Promotable helps to close the
analytical talent gap by
delivering education solutions
that empower digital skill
enabled career opportunities.

3.
Learn from Real World Practitioners
Promotable’s instructors work at top companies and combine real-world experience
with people-focused skills.

4.
Upcoming Events & Courses

5.
Upcoming Events
● July 24: Understanding the Customer Journey with
UIC's Director of Marketing
● July 30: Metrics with BMW's former Director of Product
● August 14: Data to Insights with Gogo’s Data Science
Lead

6.
Upcoming Classes
Data Analytics (5 hrs/wk for 6 Weeks)
● August 22
Data Analytics (5 hrs/wk for 6 Weeks)
● September 24
Product Management (5 hrs/wk for 6 Weeks)
● September 2

7.
Become Agile:
Not a Process, a Mindset.

8.
So… who’s this guy?
Hi, my name is Rodrigue Carneiro and I’m a
passionate agile mindsetter.
I worked previously in Paris for a number of years as project
manager in an awesome startup, then moved to Brussels for 4
years to join Ahold Delhaize as Product Manager and recently
moved in Chicago to help Peapod Digital Labs moving
forward on our American adventure.
Living my life at 200%, I juggle between sports, photography
and exciting working days.
I’m here today to discuss about agile!

9.
Better together
370k associates across
11 countries

10.
Better together
370k associates across
11 countries
Total of 21 brands with
6500 stores!

11.
Better together
370k associates across
11 countries
Total of 21 brands with
6500 stores!
2.8 billions online sales
and growing every years!

12.
Better together
370k associates across
11 countries
Total of 21 brands with
6500 stores!
2.3 billions online sales
and growing every years!
Digital impact everything on our company:
ecommerce, fulfilment, ordering, stock optimisation, customer care, Stores!

13.
How Delhaize currently moves
● Strong in many ways
● Great store experiences
● Huge, high quality assortments
● Localisation
But
● Lots of legacy
● Moving fast can be a challenge...

14.
Challenging... why?

15.
Welcome to agile.

16.
My advice is to stop emphasizing the
process frameworks and start focusing
on the company culture and mindsets.
Selena Delesie
Leadership and transformation coach
‘‘
’’

17.
The agile mindset
Doing agile
Left brain
Being agile
Right brain
←Transparency
←Collaboration
←Trust
12 Principles
4 Values
Inspect / adapt
Empiricism
Delivery
→
→
→
Numerous frameworks
Many practices
SAFe
Kanban
Scrum
XP

18.
●Individuals and interactions over processes and tools
●Working software over comprehensive documentation
●Customer collaboration over contract negotiation
●Responding to change over following a plan

19.
Why agile?
● 75% reach their goals compared to 56% of non-agile
organizations
● 65% finished projects on time compared to 40% of
non-agile organizations
● 67% finished projects on budget compared to 45%
of non-agile organizations
● Revenue grew 37% faster
● Agile organizations generate 30% more profits

20.
How do we do it?

21.
Our brands

22.
Our brands

23.
Structure Business IT ⇔ Business
Communicate Celebrate

24.
1.Focus on your business team
If your upstream flow is too floody and unstructured, your
delivery team will need 5 times more effort to understand the
business objectives and get something delivered.

25.
● In Agile, one the most essential point for the teams is to be self organized
○ Bringing solution instead of the problem will not help their productivity
● But explaining a problem without directly reaching conclusion is not easy at start
● To help my business, I initiated the ideation process (supported by experts)
1. Help them to explain the problem, not the solution

26.
The ideation process
Group led, 1 market input Group led, multi-market input
Empathise Define Ideate Consolidate
Research &
Insight
Strategic
Vision
Experience
Design
Concept
Development
A B
Don’t know
Could be
Do know
Should be
Rip the
brief
Cluster
topics
Primary
research
Secondary
research Insights
Themes
Opportunity
areas
HMW
Ideas Evolution
Ideas
Ideas
Experienceframework
Roadmap
Business
case
Question, challenge,
client brief
Unstructured
research findings
Strategic
vision
Ideas Experience map,
roadmap &
business case

27.
2. Implicate your teams on business session
● I started some experiments to bring the IT team into business session and vice versa
○ After few sessions, I saw great improvements on the delivery and productivity
● Why ?
○ Business started to understand the issue that the IT faced daily due to a lack of
understandable requests
○ IT understood the challenge that we face as a business and started to be interest
in finding solutions

28.
3. Transparency is Key
● When this dynamic between business and IT is started, the progression from
each side needs to be clearly visible and communicated.
● Key actions:
○ Create simple dashboard from both sides
○ Generate a quick weekly summary
○ Highlight the impediments faced
○ Highlight the achievements

29.
2. Develop a business culture in your IT department.
They need to know for what purpose they are coding.

30.
1. Create User Story + Associated real story
User Story:
As a customer, I want to see the nutriscore displayed on
products in the ecommerce website so that I can
understand if the product is healthier than another.
Priority: Expedite
Description: Need be displayed on the product page and it’s really urgent,
please hurry !
● KPI: No time to explain, please do it!
User Story:
As a customer, I want to see the nutriscore displayed on
products in the ecommerce website so that I can
understand if the product is healthier than another.
Priority: Expedite
Description: Objective is to able to easily see the nutriscore associated to the
product. First phase could be only on the product detail page for e.g.
Why the urgency: Delhaize brands position is focused on eating better. We
announced last week our strategy around Nutriscore with display on our
packaging and on our website. Few hours later, our main competitors
announced the same strategy with a bigger scope, launch expected in 2
months.
● KPI: Principally branding but we expect 5% extra visitor with this
new feature

31.
● Communicate the Roadmap.
● Make sure the team know the main objectives and the reasons for them.
● Make sure everyone understand the direction and is aligned to reach the end goal.
2. Roadmap and objectives
Start Stage Stage Stage
GOAL!

32.
Develop CoP - Community of Practice - They are really helpful
Sharing is key to improve. Should happen every 2 weeks with this following points
answered:
- Background
- Current Situation
- Goal
- Analysis
- Recommendations
- Action Plan
3. Start knowledge sharing between your teams

33.
3. Communicate.
Communication will help to focus on the “We” instead of
“I” and bring the collaboration at an higher level

34.
Create Trust
= Trust
Communicate
Collaborate
Teams &
people
Teams &
people
Inspect
Adapt

35.
4. Finally, celebrate your success!
Achievements can be small or big, take just the time to celebrate them with your team. It
will reinforce the team spirit and give boost for the next challenge.

36.
Thank you.
Rodrigue Carneiro
Product Manager
rodrigue.carneiro@peapoddigitallabs.com
Youtube: Rodrigue Carneiro