Few industries have endured change like the music business. Years ago, your music listening choices were very limited. You could buy an album, turn on the radio/TV, or attend a live performance. Today music is everywhere; restaurants, bars, karaoke clubs, iTunes, Pandora, YouTube, etc. The dramatic revolutions in digitalization have caused a shift in the music industry. How are these changes being addressed? Broadcast Music, Inc (BMI), the global leader in music rights management, is committed to innovation to service to the music industry. We welcome you to learn how BMI is leveraging IBM's most advanced BPM suite to support and manage more than 7.5 million musical works of BMI's 550 thousand-plus songwriters, composers, and publishers.
Music is used for profitOur job is to continue to sustain and increase the value of music anywhere its played
Exponential digital growth
Tablets and smart phones will dwarf personal computers
Mobile Music content
Direct to Fan InteractionNext gen music released How many of you are Tweeting…How many of your teens Tweet with with our about their favorite artists?
Marketing –vs – Record Labels and advertising Direct Fan InteractionTeenagers
Question audience about audio consumption analog radio /vs/ streaming
Stats:800 million unique users around world (each month)Over1 trillion in 2012, Think about that, that’s 140 views for every person on Earth!
Psy’sGangam style 1.5 billion plays…originating from South Korea. Worldwide sensationLive concert times square for New Years Eve streamed worldwide with a million viewers
GrowthGlobal
What does all this mean to BMI?DRAIN SLIDEMusic played anywhere in world
BMI’s 4 guiding principles of the new platform
Talk about IBM and Prolifics
Addressing all aspects of the business. Must be willing to change any component of your business.
6 key areas to consider in a process-managed enterprise regardless of industry.
Beyond just defining your strategy, it needs to be real to everyone in the organization.
Adoption of change initiatives will be easier when strategy is understood by all involved.
Process are how work gets done.
Establish measures in the context of business processes.
If you have extracted your business rules and modeled your process correctly, the processes should be very stable.
Measure, measure, measure. If you are going to manage your processes effectively, they have to be measured.
The more aware you are of change, the better equipped you will be to handle it.
Real, dramatic process improvement cannot be accomplished independent of the right technology applied in the right way.
Federated ESB with WESB and DataPowerSOA Governance with WSRR and DataPowerBuild, test, and deployment automation driving quality with Rational toolsNumerous frameworks supporting security, logging, and monitoring
BPM layer built on BPM Advanced, ODM and BlueWorks LiveCollaboration with business owners during discoveryModel driven development with BA and ArchitectsExposing business rules to decision makersInsulation to change
ToolsService driving reuseRules and events
DRAIN SLIDE
Pilot on BPM, first of manyAffiliate is songwriter, composer, or publisher. The customers we representDRAIN SLIDE
Blueworks live online affiliation
Talk to the value of Blueworks LiveModel driven managementBusiness analysis
Process portal of today’s Online Affiliation BPM process
Built on collatboration tools of IBM SameTime and Connections
Improvements' and value adds
BMI Live - Describe scenario: up and coming artists
Responsive design built into all UX/UI going forward
BMI Mobile - Totally rich user experience
Mobile experience providing self-service options direct depot viewing royalty statements and tax documents viewing music works
Push notifications…a check is waiting
Same rich experience
First of many future partnerships integrating with the future BMI Platform