ProfitBricks Cloud Computing IaaS Service - Achim Weiss Presentation from CloudConnect Chicago 2012

1. The 1st True Virtual Data Center
Finally – Promise of the cloud realized
CloudConnect – Chicago
September 12, 2012
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2. ProfitBricks – The IaaS Company
• Founded in 2010 by Achim Weiss and
Andreas Gauger
• Self-funded & 30% from United Internet
($3B Revenue, Frankfurt: UTDI)
HQs: Berlin, Germany and Boston, MA
• We are delivering IaaS 2.0
• 100+ engineers from 12 nations
developing for over 2 ½ years. GA
release in Germany 3 month ago, formal
US release with this show!
• Already thousands of VMs and storage
devices deployed in US and EU data
centers.
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3. Where is IaaS today – 1.0 ?
• Existing clouds still force customers to
chose packages and plans…
• Existing clouds vary widely in their
performance…
• Existing clouds offer relatively small
instances…
• Existing clouds still have local attached
storage…
• Existing clouds have slow storage…
• Existing clouds have flat networks…
• Existing clouds are hard to manage
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4. What does this mean for the customer?
• Forced to Scale out vs. Scale up
• Suffer from shared
cores, CPUs, networks
• Legacy cloud providers and hosters
force customers to select from limited
server sizes, limited network
throughput
• Your architecture has to adopt to the
provider – “you can’t have it your way”
• Waste infrastructure budgets and CPU
hours
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5. So, What’s Missing Today?
• Flexible Networking
• Flexible Instances
• Big Instances
• High Performance
• True Utility Computing IaaS 2.0
• Live Vertical Scalability
Have it your way
• Minute based billing – pay only
for what you use
• Graphical Data Center Designer –
for Ease of Use
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6. ProfitBricks IaaS 2.0 = 1st True Virtual Datacenter
ProfitBricks Virtual Data Centers:
• All of the possibilities of real
hardware in a real data
center, now available in the
cloud
• Size and configuration of
hardware can be changed in
minutes
• DCD: Configuration of the
network can be changed
anytime
• No contracts or monthly plans
to fit into, you only pay for what
you use – per minute
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7. Data Center Designer (DCD)
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8. 100% Configurabale Virtual Servers
• 1 to 48 cores (each core the power
of 4 Compute Units, PCUs)
• 1 to 196 GB RAM
• Up to 16 virtual drives on each virtual
server with 1 to 16,000 GB of storage per
drive
• Up to 6 virtual network interface cards
(NICs) per virtual server
• Any operating system
(compatible with x86 architecture)
*1 ProfitBricks Core = 4 ECU’s at Amazon
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9. Live Vertical Scaling – an industry first
Completely flexible Virtual Servers –
with ability to scale up at runtime.
Users can add cores, RAM, and
storage without a restart
*1 ProfitBricks Core = 4 ECU’s at Amazon
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10. Meshed InfiniBand
• Eight times faster than the
fastest Ethernet (80 GBit/s)
• Meshed redundancy
guarantees high security and
availability against outages
• Flexible and free networking
configurations identical to what
users can do in a physical data
center with firewalls, load
balancers
• Our InfiniBand technology
enables high availability and
massively scalable storage and
virtual server cores
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11. Simple, Transparent Billing by the Minute
• ProfitBricks customers have
complete flexibility when they
design their ProfitBricks cloud.
There are no pre-defined
servers, plans and packages.
Every server can be unique.
• ProfitBricks bill’s its cloud
customers in a pure “utility” model.
Billing is based on a “per-minute
model” there are no wasted
days/hours or even minutes.
• Free networking – ProfitBricks
does not charge for traffic within
the data center.
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12. Feature Overview - Redundant Storage
• Professional storage systems
with SSD Cache
• 2 x RAID 10 replicated across
different datacenters
• Storage Network is also based on
InfiniBand for maximum
performance
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13. ProfitBricks – The First True Virtual Data Center
Summary:
• Live vertical scaling – ability to add CPU and
RAM at anytime
• Meshed, redundant, virtualized Ethernet
networks built on top of InfiniBand with 80
GBit/s connections
• Big instances configurable with up to 48 cores
and 196 GB RAM
• Easy to use interface for designing and
deploying clouds
• Simple, transparent billing by the minute

14. ProfitBricks- Contacts
Thank You
Achim Weiss
achim.weiss@profitbricks.com
ProfitBricks Worldwide CEO
and Co-Founder
PB -US – CEO: Bob Rizika
bob.rizika@profitbricks.com
PB -US – VP Marketing: William Toll
william.toll@profitbricks.com / @utollwi
PB-US – VP Sales: Clint Miller
clint.miller@profitbricks.com
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