Cloud Computing is transforming the Gaming Industry and providing numerous benefits for organizations that migrate their development, testing and production systems to the Cloud. In this talk, Axel Herr, COO of ProfitBricks, the world's Price/Performance leader in Cloud Computing IaaS shares his unique insight from 30+ years in the IT/Gaming industry and why Cloud Computing makes gaming companies more agile and have lower costs. ProfitBricks is the only Cloud Computing provider to offer InfiniBand based networking free of charge and these 80 Gbps connections between servers and between servers and storage provide HPC (High Performance Computing) like networking speeds with low latency.

1. Games Development In
The Age Of The Cloud…
Axel Herr, COO, ProfitBricks Inc.
July 31 2014
SwitchLV’s Innevation Center
CommunityCation Event

2. • Founded in 2010, 125 Employees (July– 2014)
• Global Cloud Computing Service – IaaS
(Infrastructure as a Service) – operations in
Berlin/Germany, San Antonio/Texas and Boston/MA
• $38M in funding to date
• No legacy infrastructure, hardware or provisioning
systems
• Focus on delivering pure IaaS services with market
leading price/performance ratios
• Strong roadmap with additional DC’s and
Innovative Cloud Computing Infrastructure Services
ABOUT PROFITBRICKS

3. • German national
• born 1961 in Giessen (Frankfurt), Germany
• graduated m.c.l. in Business Economics from the
University of Applied Sciences in Giessen
• > 30 years in IT, Consumer Electronics, Software
Development and the Games Publishing
• worked in German, British, American, Japanese and
Chinese business environments
AXEL HERR, COO, PROFITBRICKS INC.

4. THE GAMES INDUSTRY
Cloud Computing 2.0
Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

5. Cloud Computing 2.0
DID YOU KNOW ?
Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

6. Cloud Computing 2.0
DID YOU KNOW ?
Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

7. Cloud Computing 2.0
DID YOU KNOW ?
Source: http://www.theesa.com/facts/pdfs/esa_ef_2014.pdf

8. Cloud Computing 2.0
GAMING IS BIG
BUSINESS

9. https://www.flickr.com/photos/elliottcable/
GAMES DEVELOPMENT IS HIGH-TECH...

10. ...WITHIN A COMPLEX INDUSTRY

11. DEVELOPERS CONTRIBUTE AROUND THE GLOBE...

12. MANAGING GLOBAL TEAMS WITHOUT THE CLOUD
IS IMPOSSIBLE…

13. HOW TO CONNECT GLOBAL TEAMS TO
INFRASTRUCTURE 24/7?

14. Cloud Computing 2.0
THE CLOUD

15. • Network Performance – zero maintenance downtime environments
• Compute Performance– pooled resources – CPU and RAM
(dedicated)
• High Speed Software Defined Network: ideally InfiniBand
• Modern Hypervisor – KVM
• Support for Rapid Innovation:
• Giant Instance Sizes
• Instant Deployment of Instances
• Live Vertical Scaling
• Reliability and Geo-Redundant Storage
DEVELOPMENT INFRASTRUCTURE REQUIREMENTS

16. Cloud 1.0 can not
deliver against current
and future
requirements!
DEVELOPMENT INFRASTRUCTURE REQUIREMENTS

17. Cloud 1.0 Architecture
● Born from dedicated servers & VPS
● Server based, over subscribed
● Designed around slow Ethernet
network technology – 1 or 10 Gb/s
and often throttled
Cloud 2.0 Architecture
InfiniBand
Dedicated
CPU Cores
Dedicated
RAM
Redundant
Storage x2
80 Gb/s 80 Gb/s 80 Gb/s
How We Built Cloud 2.0

18. INFINIBAND AS AN ENABLER
• InfiniBand is eight times faster than the
fastest Ethernet (80 GBit/s)
• Not just a fast network: An enabler for
better features
• Enables zero-downtime maintenance –
and instant migrations
• Customers get:
• Customizable Virtual Server Sizes
• Live vertical scaling
• Better performance: Dedicated CPU
Cores and RAM

19. FULLY CUSTOMIZABLE VIRTUAL SERVERS
• 1 to 62 cores (Dedicated)
• 1 to 240 GB RAM (Dedicated)
• Up to 16 virtual drives on each virtual server with 1 to 16,000 GB of storage per drive
• Up to 8 virtual network interface cards (NICs) per virtual server
• Any operating system or customer provided images
(compatible with Intel/AMD architecture)
*1 ProfitBricks CPU Core = 4 ECU’s at Amazon

20. Live Vertical Scaling
Completely flexible Virtual Servers – with ability to
scale up at runtime. Users can add CPU cores & RAM
without a reboot.
NO Reboot Required
SERVER
CPU RAM CPU RAM CPU RAM
SERVER SERVER

21. API, CLI OR DCD – CONFIGURE,
MANAGE YOUR CLOUD, YOUR WAY

22. DATA CENTER DESIGNER

23. 23
CLOUD 1.0 VS CLOUD COMPUTING 2.0
Cloud Computing 1.0 Cloud Computing 2.0
Amazon
& Traditional
Hosting
Providers
Rigid
FLEXIBLE
• Custom Instance Size
• Network Design Freedom
Slow
Cumbersome
LIMITED
SCALABILITY
COMPLEX PRICING
FAST
• 80 Gb/s Networking
• Guaranteed CPU Cores and RAM
• No over-provisioning or throttling
EASY TO USE
• Drag & Drop Deployments
• Full API
FULLY SCALABLE
• Live Vertical Scaling with No Reboot
• Horizontal or Vertical
SIMPLE PRICING
• 60% to 80% Less than Amazon

24. Cloud Computing 2.0
CLOUD 2.0 DELIVERS HUGE BENEFITS FOR
GAMING COMPANIES

25. FOCUS ON DEVELOPMENT, NOT DATA CENTERS,
SERVERS OR OPERATING SYSTEMS

26. MULTIPLE ENVIRONMENTS

27. https://w
ww.flickr.
com/phot
os/maltm
an23/
MACHINES CAN BE TURNED UP/DOWN AND
SCALED AROUND THE GLOBE

28. DEVELOPERS CAN CONTRIBUTE 24/7 ANYWHERE

29. GLOBAL TEAMS CAN BE SYNCHRONIZED, NEW
RESOURCES EASILY INTEGRATED AND SCALED

30. • Reduction of operations resources whilst eliminating obsolete vendors
• Savings from:
• reductions in colocation and bandwidth costs
• alignment of existing contracts / restructuring of SLAs
• identification and removal of unnecessary service
components in existing contracts
• Lower latency network connections
• Rapid enablement and removal of virtual machines for development, test
and production.
• Ability to instantly scale and manage rapid growth
BUSINESS AND FINANCIAL CONSIDERATIONS

31. https://www.flickr.com/photos/inspirekelly/
GAMERS RECEIVE UNINTERRUPTED
PERFORMANCE AT ALL TIMES

32. WORLD CLASS DATA CENTERS WITH THE BEST
PHYSICAL SECURITY AND CONNECTIVIY

33. THANK YOU + QUESTIONS
Start a 14-Day Free Trial or contact
a ProfitBricks Cloud Executive:
www.ProfitBricks.com
or Call:
1-866-852-8229
Learn about Cloud Pricing in our
White Paper:
Secret World of Cloud Computing
IaaS Pricing
As Seen In
Axel Herr, COO
ProfitBricks USA
Phone: 866-852-5229
Twitter: @Axelherr