O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a navegar o site, você aceita o uso de cookies. Leia nosso Contrato do Usuário e nossa Política de Privacidade.
O SlideShare utiliza cookies para otimizar a funcionalidade e o desempenho do site, assim como para apresentar publicidade mais relevante aos nossos usuários. Se você continuar a utilizar o site, você aceita o uso de cookies. Leia nossa Política de Privacidade e nosso Contrato do Usuário para obter mais detalhes.
Social Capital is the number of people who can be expected to provide support and the resources those people have at their disposal” Taps “goodwill” available to a person/group. Can be converted into economic gain Image: MixTribe Photo
Social Capital Is not simply who you know But who you have access to via who the people you know. Image: MixTribe Photo
Social Capital is Reciprocal Your capital is directly tied to the capital of others You gain social capital by giving Image: ~dip
Social Capital Bonding Social Capital - strong ties with kin and close friends that offers social support, builds collectivity, and is shared among people with similar values and goals (Lin, 2005; Putnam, 2000). Bridging Social Capital - is goal-oriented and offers networking opportunities and access to external resources via extra-community ties (Gittell & Vidal, 1998; Putnam, 2000).
Right now! With your team: Discuss the following problem and arrive at an answer (along with your reasoning) Which person is more important for spreading NEW information to as many people as possible A) Telling 1 of your 5 best friends B) Telling an acquaintance in class
Strength of Weak Ties Ties Groundbreaking study by Granovetter showed: Similar people tend to form strong ties These ties tend to share similar information Cause a lot of overlap in info exchange Therefore Weak ties most important ties in social networks Responsible for transmission of info between people
Granovetter states: Ties “Intuitively speaking, this means that whatever is to be diffused (shared) can reach a larger number of people, and traverse greater social distance when passed through weak ties rather than strong.”
Ties that Bind Weak Ties Can Become Strong Ties But it is not necessary for them to for you to have success! Weak ties are critical to info diffusion But more & new strong ties, means new weak ties Image: Carolyn_Sewell
Cultural “social objects”: Memes A meme acts as a unit for carrying cultural ideas, symbols, or practices. Transmitted from 1 person to another Analogous to genes Self replicate Evolve & mutate Source: Wikipedia
Social Object The conversation happening around object is what’s valuable Image: marc wathieu
Project Upcoming Class after the exam we will begin Project 1 Spans 3 class periods Projects will be completed in class Must be present to get credit for each portion of the project (3 portions = 3 days) Bring notes, book, & any other course material you want.