Social data offers more than just whats hot, and what's not. Lets have a look at how Social data offers a unique insight to product development and strategy.

1. Social Insights

2. aaron.wallis@lexer.com.au / @d2kagw
Don’t yell,
Listen

3. aaron.wallis@lexer.com.au / @d2kagw
Internal
IP
Customer
Service
Sales
DB
Churn
Risks
High
Value
Leads
Lists
Email
Marketing
Product
Trends
HR
Internal
Comms
PR Web
Analytics
Search
Data
Digital
Properties
BI
Comp.
Intel.
Call
Centre
Live
Chat
Email
Comms.
CRM

4. aaron.wallis@lexer.com.au / @d2kagw
What does Social offer
Product Development?

5. aaron.wallis@lexer.com.au / @d2kagw
Audience
Analysis
Live
Focus
Groups
Customer
Support
Adoption
Analysis
Roadmap
Prioritisation

6. aaron.wallis@lexer.com.au / @d2kagw
It’s amazing what people
publish on the open web...

7. aaron.wallis@lexer.com.au / @d2kagw
Instead of writing user
profiles, why not profile
the community?

8. aaron.wallis@lexer.com.au / @d2kagw
Audience Analysis
Find your
audience
Monitor
all their
content
Analyse
behaviours
Use it as
your live
benchmark

9. aaron.wallis@lexer.com.au / @d2kagw
Social is always on

10. aaron.wallis@lexer.com.au / @d2kagw
It’s passive!

11. aaron.wallis@lexer.com.au / @d2kagw
Focus Groups
Define broad
market terms
Monitor the
trends
ongoing
Use it as
your Answers
Hub

12. aaron.wallis@lexer.com.au / @d2kagw
Monitoring product adoption
follows a similar formula...

13. aaron.wallis@lexer.com.au / @d2kagw
Product Adoption
Find your
ideal
audience
Monitor their
on-brand
conversations
Record
and
acknowledge
conversions

14. aaron.wallis@lexer.com.au / @d2kagw
Blogs, Forums & Social Media
is full of questions
These questions are your user
stories

15. aaron.wallis@lexer.com.au / @d2kagw
This is where “traditional”
Social Media Monitoring
converges

16. aaron.wallis@lexer.com.au / @d2kagw
Wrapping Up...
> Does your company monitor social conversations?
> Do you have access to it’s data? And can you add
your own themes that go beyond core brand
mentions?
> Beyond paid monitoring, use the free search tool
on Twitter/Facebook to find your audience & simply
start listening to what they say
> If you need help... Call Us!

17. Questions?
Aaron Wallis
e: aaron.wallis@lexer.com.au
m: 0404 044 031
t: @d2kagw