The document describes several direct mail marketing campaigns for different businesses that used custom printed boxes, gifts, and other items to generate leads and secure sales appointments. The mailers targeted specific industries and included follow up by sales teams. The direct mail programs resulted in high appointment booking rates when sales teams followed up with potential clients.
8. CSS-TECH B2B DIMENSIONAL MAILER
Custom Printed Box
Custom printed Sound button similar to Staples Easy Button-which says “Wow, that’s a great idea”
ProPrinters designed, printed and mailed completed packages.
Sales team calls, as a follow up and makes appointments
9. NO MULLIGANS TAKEN HERE!
Western Pest Control
B2B Marketing Program.
Meet with sales rep and receive a gift of 1 dozen golf balls, branded with Western Pest logo
Targeted to Property Managers in NJ/PA
10. A SWEET INTRODUCTION INSIDE!
Custom Printed Box
Printed sand pail, with taffy and PERSONALIZED post card.
Mailed to 150 potential business clients in target market.
Over 30% appointment rate secured when follow up upon.
11. GREAT LENDING IDEAS
Kearny Federal Savings
Commercial Lending Program.
Custom printed box.
Great Idea Button inside.
Target property managers, real estate developers
12. PILOT MAILER
Pilot Mailer
Mails a program every 6 months.
Prospects
Customers
New Theme Each time