1.
TOP 5 TRUCK COMPANIES
 Subject : Marketing Management

2.
TOP 5 TRUCK COMPANIES(INDIA)
1. Tata Motors
2. Ashok Leyland
3. Mahindra & Mahindra
4. Eicher Motors
5. Asia Motor Works

3.
• Formerly :Tata Engineering and Locomotive
Company Ltd. (TELCO)
• Founded: 1945; 77 years ago
• Founder: Jehangir Ratanji Dadabhoy Tata
• Headquarters: Mumbai, Maharashtra, India
• Area served : Worldwide
• Revenue: ₹319,247 crore (US$42 billion)
(2021)
• Advertising Policies used:
• It includes: print ads (newspaper
advertisements by local dealers, magazines)
• TV, Radio
• Tagline – 'Connecting Aspirations'
TATA MOTORS

4.
• Founded: 7 September 1948; 73 years ago
• Founder: Raghunandan Saran
• Headquarters: Chennai, Tamil Nadu, India
• Area served: Worldwide
• Products: Automobile, Commercial vehicles,
Engines
• Advertising Policies:
• Mahendra Singh Dhoni has endorsed the
brand as their Brand Ambassador.
• Driver’s Anthem – A Marketing Campaign of
Ashok Leyland.
• Tagline : 'Engineering your Tomorrows'
ASHOK LEYLAND

5.
MAHINDRA AND MAHINDRA
• Founded: 2005
• Founders: J.C Mahindra, K.C Mahindra.
• Headquarters: Pune, Maharashtra, India
• Products: Commercial Vehicles.
• Area served: India, Bangladesh, Nepal, Sri
Lanka
• Advertising Policies: TV Ads and print ads,
organized exhibitions where catalogs are
distributed and contests are held.
• Tagline – 'Spark the New'

6.
EICHER MOTORS
• Founded:1948; 74 years ago
• Founder: Vikram Lal
• Headquarters: New Delhi, India
• Area served: Worldwide
• Products: Commercial vehicles, Motorcycle.
• Advertising Policies: Eicher unveils digital
campaign to raise awareness on benefits of
using unadulterated fuel. At the end of the
video, it shares a message, ‘kyunki jab
diesel hoga pure tabhi engine ka
performance hoga sure.‘
• Tagline : 'Go Pro'

7.
ASIA MOTOR WORKS
• Founded: 2002; 20 years ago
• Founder: Anirudh Bhuwalka
• Headquarters:
Mumbai, Maharashtra, India
• Products: Commercial Vehicles, Auto
Components, Road Safety Solutions,
Forgings.
• Advertising Policy: Hansa Vision has
conceptualized a new TVC for heavy
commercial vehicle manufacturer Asia
Motor Works (AMW).
• Tagline : AMW – 'The Global Truck'

8.
THANK YOU!