1.
COMPETITOR PRICE TRACKER
TITLE:
How To Improve Your E-­‐Commerce
Payment Usability In Weeks
link:
h"ps://blog.prisync.com/how-­‐to-­‐improve-­‐your-­‐e-­‐commerce-­‐payment-­‐usability-­‐in-­‐weeks/

2.
One of the first things
to do in e-­‐commerce is
finding customers
and geAng them
to buy.
But what if the payment process is
badly designed?
In this presentaDon, we’ll show you how
you can improve your e-­‐commerce
checkout page usability.

3.
The average online
shopping cart
abandonment rate
is 68,63%.
People abandon their carts mostly because
they are just comparing prices online, but
StaDsta’s research shows that 24% of online
buyers don’t complete the purchase process,
because they get distracted and for 21%
checkout process takes too long.
Good news is that you may improve
your payments to make customers love you.

4.
Reduce the number
of steps
That’s one of the basics (yet very effecDve),
but sDll a lot of merchants forget about it.
Reducing the number of steps required in
transacDon may boost your
conversion instantly.
To process credit card payments you need only:
•Credit or debit card number
•Credit card expiraDon date: MM / YY
•CVV

5.
Design for
your users
Well-­‐designed checkout is not only
about the number of steps, but also
it should fit into your website’s layout.
SomeDmes it needs a Dny change to add,
but it can make a huge difference.
When the checkout looks like it belongs to the
site, it tells users that they can trust you.

6.
Display familiar
logos
When visitors see logos for accepted
payment methods, they don’t have to
consider whether their cards are
accepted or not.
They don’t either need to decide which card
they need to choose – you can show automaDcally
the relevant logo when a customer starts to type
in his/her card number (e.g. Visa always starts
with 4, MasterCard with 5, etc.).

7.
Auto-­‐completed
form fields
It’s surprising how many merchants ask
for informaDon that they can deduce.
Keep in mind that every extra input
means lower conversion.
To make your payment process quick and
easy, you can use autocomplete wherever
possible (e.g. pre-­‐fill the fields with a city
name and state by using geo-­‐targeDng or
try to detect your customer’s state from
their ZIP code).

8.
Show clear error
indicators
With error indicators you can show
customers exactly which fields are
incorrect and what should be entered in.
Give users a clear soluDon to help them
easily understand what’s wrong. Otherwise,
they are more likely to abandon their cart at
checkout.
Also, provide descripDons next to each field
to tell customers what should be typed in.
Go even a step further and show in the input
secDon what should be wriaen into a field.

9.
Don’t hide the
price
Your customers should know how much
they’ll pay for the product, including the
shipping and all extra costs.
Surprises are great, but not when they come
with unexpected costs.
You can, for example, show the overall
price on the payment buaon.

10.
Use clear call to
acLon
Speaking of buaons, use a clear message
on them to be sure that people understand
what exactly will happen when
they click on it.
Keep it simple, there’s no need to use
some creaDve forms.

11.
In short, meet your
customer’s needs.
There’s nothing beaer for online buyers
than a smooth checkout flow, which lets
them buy with ease.
All you need to do is to make a payment
process as simple as possible and online
shoppers will be more willing to buy
on your website and to return to your online store.

12.
COMPETITOR PRICE TRACKER
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13.
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14.
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