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 Services Available in Direct Mail Marketing,[object Object],We Believe,[object Object],We have Solutions,[object Object],And Products you Need!,[object Object],Presented by: ,[object Object],Patti Mazzara,[object Object],Printing To Mail,[object Object],www.PrintingToMail.com,[object Object],952-285-4319,[object Object]
Direct Mailing Services: Why Use Them?,[object Object],A quality mailing service goes a long way toward getting your direct mailing into the right hands and in front of the right eyeballs. ,[object Object],Commercial mailing                                          services are more                                                                   often than not better                                                              for direct mailing                                           campaigns than the US post  office--so, do not automatically make them your mailing service!,[object Object]
Sometimes direct mail printing companies have in-house mailing services to offer you that are always good to check out because they may give you a "bundling option" which saves money. ,[object Object],Make sure the price is right and the expertise is there and you're in business with your direct mailing campaign.,[object Object],Finding a Quality Mailing Service,[object Object]
Some Important Aspects that Your Mailing Service Might Offer You,[object Object],Mailing service that can help you research your Target Market,[object Object],This may cost a little more but they are worth it, because if you don't have your market targeted correctly you are throwing away a lot of money. ,[object Object],A well-targeted direct mailing campaign is one that can be a success and give you the high ROI that you are looking for. ,[object Object],In short, you need to target people who, whether they know it or not, are already interested in what you have to offer.,[object Object]
Some Important Aspects that Your Mailing Service Might Offer You,[object Object],Repeat mailings is another crucial aspect of your direct mailing campaign.,[object Object],Never think that you will get all the business out there with just one mailing. ,[object Object],Your first mailing might not bring you much money or even turn a profit. ,[object Object],If you have quality direct mailers and a good mailing service in place, second and third mailings will work. ,[object Object],People often need to see things two or three different times before buying.,[object Object]
Basic Things that will Be Important to Your Direct Mailers,[object Object]
Why Use a Mailing House for Direct Mail Marketing?,[object Object],When you use a mailing house, you maintain a professional look. ,[object Object],A good mailing house helps you out with getting a professional design for your mailers. ,[object Object],Professional mailers will also provide your targeted readers with an attractively designed piece that is easy to read and so attractive that your readers want to keep it--which makes them more likely to remember it and more likely to read it again and again.,[object Object]
What Happens If You Don't Use a Mailing House?,[object Object],You'll spend a lot of time doing all of the research for your mailer.,[object Object],You'll incur the expense of printing out the labels on your computer.,[object Object],You'll have to apply all of the labels to your mailers or envelopes.,[object Object],You'll have to pay for and apply all of the postage.,[object Object],You'll have to spend your time down at the post office, getting out the mailers.,[object Object]
What Happens For You If You Use a Professional Mailing House?,[object Object],You save yourself headaches and aggravation.,[object Object],You have your mailers printed up and mailed for you.,[object Object],Your mailing list researched and targeted just for you.,[object Object],The mailing house takes care of printing out the mailing addresses and bar code on all of your mailers in order to expedite the mailing.,[object Object],The mailing house sorts the mail so as to get you great savings on postage.,[object Object],The mailing house puts together the mail and then delivers it to the post office, all on your behalf.,[object Object]
Importance of Direct Mail Marketing Services,[object Object],A commercial direct mail marketing service can usually help you with the all important task of researching your target mailing audience. ,[object Object],If you don't have a directly target audience, you are just throwing your money out the window and wasting your time. ,[object Object],Commercial direct mail marketing services also can provide you with advice on who to target as well as what to include in your mailer. In other words, they can often help you design the direct mail pieces in a way that will be professional and effective.,[object Object]
Things You Can Include to Your Mailers,[object Object],Include a reply card in the mailer,[object Object],This seems like a minor thing to a lot of people but in fact it subconsciously encourages the reader to take action immediately. It also makes taking action easy for the reader.,[object Object],Try putting your attention-grabbing headline right on the envelope,[object Object],By putting the headline right on the envelope you emphasize the fact that your offer is important and urgent, but moreover you get that headline isolated in the reader's attention.,[object Object]
Trying Out Surveys Before Sending Your Mailers,[object Object],One of the best ways to build that targeted mailing list in the first place is to send out a survey first. ,[object Object],You can also have your sales team go door to door and take surveys without making any offers or pitches. Then, send out the mailers based upon what those surveyed say they will respond in a positive way to.,[object Object],These ideas are but a few that you can think about. Again, direct mail services can help you with many more ideas. It's easy these days to compare services and prices--just get on the Internet and visit the website of a direct mail service and see if they would be a good prospective partner for you.,[object Object]

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